Wal-Mark s sustainability Strategy

Group 13 Argoud Florian Debasish Das Lefresne Antoine Sevestre Benjamin

-Founded in 1962 by Sam Walton in Rogers, Arkansas -Type : Discount store -Philosophy : Achieve highest level of efficiency , offer everyday low price -8500 stores in 15 countries, with 55 different names -84 % of the Americans had shopped at a Wal-Mart within the past year -2010: it was the world's largest public corporation by revenue

The Brand: -Very high purchasing power -Highly efficient supply chain -Very large scale of operation -Highest level of customer base -Unmatched pricing

Twentieth century problem: -Lack of resources in near future -Environmental impact due to large scale of operation -Increasing environmental and other policies


WHY SUSTAINABILITY? Creates a competitive advantage The biggest business opportunity of the 21st century Reduce costs and generate savings

RELEVANCE TO WAL-MART -Decreasing customer base -Depleting resources -Increasing environmental policies - Increasing awareness among consumers -Maintaining daily low price philosophy -Increasing number of innovation -Increasing consciousness among stakeholders - Large scale of operation at stake -Objection for green house gas emission -Increasing energy crisis

Increases the notoriety & the brand value

Reduce the environmental footprint

Wal-Mart's Environmental Legacy and Commitment Till Date 
paid $1.15 million in fines to the state of Connecticut for the improper storage of pesticides and other toxins Paid $765,000 fine for violating petroleum storage tank laws at its auto service centers in Florida U.S. Environmental Protection Agency penalized the company $3 million in 2004 for violating the Clean Water Act in nine states Wal-Mart Promises to Improve Health Care Coverage for Employees The first major retailer to speak out in favor of environment in 1989 Unrivaled $20 million in cash donations, 1,500 truckloads of free merchandise, food for 100,000 meals after hurricane

The Major Goals Ahead : Wal-mart
1. To be supplied 100 percent by renewable energy 2. To create zero waste
(Global green house gas strategy; Alternative fuels; Global Logistics; Energy, Design, construction and maintenance) (operational and Internal procurement; Packaging)

3. To sell products that sustain their resources and environment (Chemical intensive
products; Sea foods; Electronics; Food & Agriculture; Forest and Paper; China; Textiles )

Strategy: Wal-mart
1. Engage : Identify and work with a broader community that could provide information and other resources. 2. Explore : Analyze the life cycle of particular products or services and investigate the related environmental issues 3. Expand : Looking in the value chain to identify which business activities are matched to the issues

Global Logistics

Sign up to vote on this title
UsefulNot useful