Professional Documents
Culture Documents
Group Members:
• Manish Pandey
• Malka Nasim
• Saurabh Pathak
• Rishab Bali
• Simran Kharwal
BUSINESS ENVIRONMENT
SOCIAL SUSTAINABILITY
Retail industry accounts to 10% of the Country’s GDP and employs 8% of the
workforce.
1200
RETAIL
1000
INDUSTRY
800
600
400
200
0
2014 2015 2016 2017 2018 2019 (Exp)
MARKET SIZE (US $ Bn) 534 600 641 672 900 1200
The overall segments can be divided into two categories:
MARKET
SEGMENTATION Strategy which Retail Industries use to sell its products:
Demographic - These are retailers that
aim at one particular segment. High-end
retailers focusing on wealthy individuals.
18
15
13
Contd…
13 15 18 33
e-commerce Industry
Online retail sales are have shown a growth rate of 31 per cent 2015 2016 2017 2018
30 27
20
13
10
0
e-commerce (US $ Bn)