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 Communication refers to people or

groups of people imparting or

exchanging messages through speaking,
writing, gestures, or even using other
symbolic forms by utilizing a variety of
channels for sending and receiving.

 Communication plays an essential role in

our daily life.
 The imparting or exchanging of
information by speaking, writing, or using
some other medium.

 A continuous process.

 A process of exchanging Verbal and

Non-verbal messages.
1.) Verbal Communication
Verbal communication refers to the form
of communication in which message is
transmitted verbally; communication is
done by word of mouth and a piece of
Objective of every communication is to
have people understand what we are
trying to convey. In verbal communication
remember the acronym KISS(keep it short
and simple).
Verbal Communication is further divided
 Oral Communication
 Written Communication

In oral communication, Spoken words are

used. It includes face-to-face
conversations, speech, telephonic
conversation, video, radio, television, voice
over internet.
In oral communication, communication is
influence by pitch, volume, speed and
clarity of speaking.
 Advantages of Oral communication are:

- It brings quick feedback.

- In a face-to-face conversation, by reading

facial expression and body language one
can guess whether he/she should trust
what’s being said or not.
 Disadvantage of Oral communication

- In face-to-face discussion, speaker is

unable to deeply think about what he is
 In written communication, written signs or
symbols are used to communicate. A
written message may be printed or hand
 In written communication message can
be transmitted via email, letter, report,
memo etc. Message, in written
communication, is influenced by the
vocabulary & grammar used, writing style,
precision and clarity of the language
 Memos, reports, bulletins, job descriptions,
employee manuals, and electronic mail
are the types of written communication
used for internal communication. For
communicating with external
environment in writing, electronic mail,
Internet Web sites, letters, proposals,
telegrams, faxes, postcards, contracts,
advertisements, brochures, and news
releases are used.
 Advantages of written
communication includes:

- Messages can be edited and revised

many time before it is actually sent.
Written communication provide record for
every message sent and can be saved for
later study.

- A written message enables receiver to

fully understand it and send appropriate
 Turow (2009,7) defines messages as “a
collection of symbols that appear
purposefully organized (meaningful) to
those sending or receiving them”
- People
face-to-face with
someone they
know or someone
who is a complete
stranger to them.
Turow (2009)

- a form of communication that involves

two to three individuals interacting
through the use of their voices and
 A form of
carried out by the
use of information
 A process by which
activities of a society are
collected and
coordinated to reach the
goals of both individuals
and the collective group.
It is a subfield of general
communications studies
and is often a component
to effective management
in a workplace
 It is where the information/message
came from.
 It is how you compose your sentence as
you communicate.
 A process by which a message is
translated so it can be transmitted and
communicated to another party.
 The actual act of sending the message.
It can either be through the person’s
vocal cords and facial muscles
complemented with hand gestures.
 It could also be the posting of an
administration letter on the bulletin
board so everybody could see.
 Technologies are the lines that enable
the act of sending or transmitting the
 The transmitted impulses are to signs as
the brain perceives and process it.
 The process by which the receiver
translate the source’s thoughts and ideas
so they can have meaning.
 The one who gets the message that was
transmitted through the channels.
 Can be an individual or an organization.
 The response generated by the message
that was sent to the receiver.

 It can either be immediate or delayed.

 Most of times, there is something that
interferes in the transmittal process. This
interference is known as noise.
 Noise may be treated both literally and
 Literally, it is a mechanical sound that is
perhaps more resonant than the
message drowning it. It can also mean
other messages with conflicting tones
drowning the original message.