TEXT MEDIA AND INFORMATION

Marc Gian Paolo R. Cloza

MIL
 WHAT IS A TEXT?

• A simple and flexible format presenting information

or conveying ideas whether hand-written, printed or
displayed on screen.
• Any “human-readable sequence of characters” that
can form intelligible words
• Text is very POWERFUL as well in disseminating
information, providing direction and giving
suggestions.
 FORMAL AND INFORMAL TEXT

• Formal text-based materials are created and

distributed by established institutions (such as
publishing companies, news agencies, etc.) and go
through a rigorous process of editing or evaluation
and are usually governed by censorship of the state.
• Informal text-based materials, on the other hand,
come from personal opinions or views on different
issues, processes, etc.
• Text can be as short such as a single sentence or
phrase, or they can be as lengthy as news articles or
investigative reporting. No matter how brief or
lengthy, however, a text is always carefully written
with the intent of sending a very specific message to
the target audience
TEXT AS VISUAL
 PICTURE ANLYSIS

• How is text used in the following media?

• From the premiere of Itumba ang mga Adik (Kill the Addicts) 2016.
HOW IS TEXT USED IN THE FOLLOWING
MEDIA?
DESIGN PRINCIPLES AND
ELEMENTS
1. Emphasis
2. Appropriateness
3. Proximity
4. Alignment
5. Organization
6. Repetition
7. Contrast
 EMPHASIS

• Importance or value given to a part of the text-

based content.
 EMPHASIS

• Make the text bold

• Italicized
• Have a heavier weight
• Darkened or lightened

•enlarge
 APPROPRIATENESS

• How fitting or suitable the text is used for a specific

audience, purpose or event.
 PROXIMITY

• How near or how far the text elements from each

other.
• When two things are closely related, bring them
close together
J.P. Rizal st. Batingan, Binangonan, Rizal

RIZAL NATIONAL SCIENCE HIGH SCHOOL

6522197 School number: 301455

RIZAL NATIONAL SCIENCE HIGH SCHOOL

J.P. Rizal st. Batingan, Binangonan, Rizal

6522197
School number: 301455
 ALIGNMENT

• How text is positioned in the page

• Left, center, right, or justified
 ORGANIZATION

• Conscious effort to organize the different text

elements in a page
• Ensures that while some text elements are separated
from each other, they are still somehow connected
with the rest of elements in the page
 REPETITION

• Consistency of elements
• Unity of the entire design
• Repeating some typefaces within the page
 CONTRAST

• Creates visual interest

• Two elements are different from each other
GROUP PRESENTATION
 ACTIVITY:BROCHURE

• Group 1 – Tourism Campaign

• Group 2 – Election Campaign
• Group 3 – School Admission
• Group 4 – Community Advisory
• Group 1 – Tourism Campaign – This brochure will invite
the readers to spend their summer vacation in your city.
• Group 2 – Election Campaign – This brochure will
promote to the readers a local politician who will run for
mayor in the upcoming election.
• Group 3 – School Admission – This brochure will advertise
to the readers a college/university in your place.
• Group 4 – Community Advisory – This brochure will
inform the readers about the new policy for garbage
collection schedule and segregation in your community.
HOW TEXT DESIGN PRINCIPLES AND
ELEMENTS APPLIED IN THE FOLLOWING
MEDIA?