Robert W. Campbell Award
Johnson & Johnson Business Case andInteractive DVD
Is there a connectionbetween buildingsustainable competitiveadvantage and beingsocially responsible?
J
ohnson &
J
ohnson
F
ounded more than 120 years ago on the idea that doctors and nursesshould use sterile sutures, dressings and bandages to treat peoples¶wounds, the Johnson & Johnson
F
amily of Companies has a long history of innovation and product diversification designed to improve human healthand well-being.
T
hrough mergers, acquisitions and the formation of new companies, it hasbecome the world¶s largest and most broadly based health care company.
T
oday, the Johnson & Johnson
F
amily of Companies employsapproximately 119,000 people in more than 250 companies located in 57countries. It sells products in more than 175 countries and serves theconsumer, pharmaceutical and medical devices and diagnostics marketswith a focus on research-based, technology-driven products.
T
otal sales in2007 were $61.1.
J
ohnson &
J
ohnson
Three Business Segments
Consumer
(
$14.5 billon/24% of 2007 sales) ±principal products in the baby andadult skin care, women¶s health care, wound care and oral care fields, as well asnutritional and over-the-counter pharmaceutical products.
(
e.g., JOHNSON¶S
®
Baby,NEU
TR
OGENA
®
, SPLENDA
®
, MO
TR
IN
®
).
Pharmaceutical
(
$24.9 billion/41% of 2007 sales) ±medicines in therapeutic areasthat include anti-fungal, anti-infective, antipsychotic, cardiovascular, contraceptive,dermatology, gastrointestinal, hematology, immunology, neurology, oncology, painmanagement, urology and virology
(
e.g., LEVAQUIN
®
,
R
ISPE
R
DAL
®
,
R
EMICADE
®
,P
R
EZIS
T
A
®
).
Medical devices and diagnostics
(
$21.7 billion/35% of 2007 sales) ±productsinclude circulatory disease management products, orthopedic joint reconstruction andspinal care products, wound care and women¶s health products, minimally invasivesurgical products, blood glucose monitoring and insulin delivery products,professional diagnostic products and disposable contact lenses.
(
e.g., CYPHE
R
®
Sirolimus-eluting coronary stents, ACUVUE
®
contact lenses, One
T
ouch
®
bloodglucose meters).
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