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PRODUCT LIFE CYCLE

MANAGEMENT
SWOT Analysis

Brainstorming
 Target Market
 Size and growth of market segment
 Competitive pressure
 Industry sales and market trends
 Profitability
 Product features
 Product benefits
 Reaction of
customers
 Rapid prototyping
 Choice modeling
 Estimation of selling price, sales volume and
breakeven point
 Packaging
 Trade shows
 Department scheduling
 Logistics plan
 Contingency planning
 Product launching
 Promotions
THANK YOU!