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• The Philippines has a mountainous terrain
• 30,000,000 hectares of land
• has 7,100 islands in the archipelago with Luzon, Visayas and Mindanao
as the largest regions.
• has rich and diverse resources.
• Rice, Corn, Fruits and Vegetables grows best in the land
• Abaca, Coconut, Sugarcane are products widely seen around the
• Minerals such as Gold, Silver etc. are just some important minerals that
can be mined.
• Philippines also has an abundant supply of marine resource like fishes,
corals and marine vegetation. – which are major sources of income to
many islands inhabitants.
DEMOGRAPHY ( in square kilometer)
• Luzon 104,688
• Mindanao 94,630
• Samar 13,030
• Negros 12,710
• Palawan 11,785 TOTAL : 300,000
• Panay 11,515
• Mindoro 9,735
• Leyte 7,214
• Cebu 4,422
• Bohol 3,865
• Masbate 3,269
• Others 23,087
 Eastern Coastal Areas – dry season is from December to May while the
monsoon and typhoon is from June to November.
 Western Coastal Areas – dry season is from March to May while the monsoon
and typhoon is from June to February.
 Tagalog based language and more than 100 dialects.
 Roman Catholic 83%
 Protestant 9%
 Muslim 5%
 Others 3%
Filipino Values
• Filipinos have shown excellent human relation
• Filipinos are generally adventurous
• Filipinos by nature are courageous
• Filipinos are noted for their ability to withstand crisis
• Filipinos uphold the value of self-esteem and good public image
Trends and Issues in the Philippine Market

• The Philippines Before Colonial Rule

3 Societies : Semi-Slavery and Semi Communal
Feudal System
Primitive Communal
• The Colonial Rule
- the arrival of the three conquering nation
Spain, US and Japan
• After Colonial Rule
- the present condition/ situation of the Philippines.
The Need for Entrepreneurship in the
Philippine setting
Objectives of Entrepreneurship Education
 To acquire understanding of the concepts germane to entrepreneurship.
 To integrate business knowledge across functional areas and synthesize action plans.
 To identify and stimulate entrepreneurial drive, talent and skill.
 To undo the risk averse bias of many analytical techniques.
 To develop empathy and support for the unique aspects of entrepreneurship.
 To change attitude towards growth and development.
Challenges to Entrepreneurship Education Research
• Development of research methodologies for measuring entrepreneuship
education effectiveness.
• Determining the educational needs of different audiences including the
contents and the approaches of entrepreneurship education.
• The needed characteristics, qualifications and trainings of
entrepreneurship educator.
• The acceptance of entrepreneurship education in professional schools
other than business schools.
• Establishing a common body of knowledge in the field.
Reasons for Doing Business in the
• The Philippines is creating incentives to entic e foreign investors, opening opportunities
particularly in the areas of industrial and infrastructure development.
• The Philippines is one of the Asia’s most accessible countries for many Westerners
because of its historic links with the Spain and the U.S.
• The country offers a skilled, highly trainable, and inexpensive labor force of more than
26 million people, many of whom speak English.
• The Philippines reawakening industrial sector has already begun to produce and export
a range of competitive, higher-value-added industrial products, and its effort at
diversification are succeeding. The country is fast becoming a competitive producer in
regional and world markets.
• The Philippines has a long-established reputation as a sgnificant exporter of agricultural
products, minerals, and other raw materials and commodity goods.
Business Ideas in the Philippines
Computer software and services • Fashion Accessories
• Rooms for rent / Inns • Flower Shop
• Lockers for rent • Junk Shop and Recycling Center
• One-stop Appliance Repair Shop • Water Filling Station
• Event and Party Planner • Hotdog , Barbeque and Burger
• Food Carts Stand
List of the Government and Industrial Support
Courses Offered

• Business Livelihood Courses

• Agri / Aqua Courses
• Food Courses
Business Livelihood Courses
• Fastfood Business Operations • Establishing an Export Business
• Jewelry Appraisal and Pawnshop • Fresh Flower Arrangement
Operations • Basic Reservation and Ticketing
• Basic Course on Waitering and for Travel Agencies
Bartending • Aromatherapy
• Management of Service
Contracting Business
Agri / Aqua Courses
• Dog Breeding with Buy-Back Scheme
• Tilapia Culture
• Swine Production
• Animal feed formulation and production
Food Courses
• Ice cream making
• Basic meat processing
• Specialty cakes and pastries
• Assorted brownies, cookies and
• Flavored and Fortified Juice
Mariano Que, Mercury Drugstores
• From a wooden pushcart to 1,000 stores nationwide, the late Mariano
Que peddled pharmaceutical products for the Filipinos for over 7 decades
• He was not born rich like other successful entrepreneurs.
• As a survivor of WWII , he was orphaned and was deprived of the chance
to study on.
• The Mercury Drug founder, Mariano Que, who just passed away initially
worked as an employee of a drugstore chain during pre-war era.
• Que knew Filipinos needed Sulfiathiazole - a “miracle” drug used to cure
many diseases and illnesses.
• Que decided to invest his P100 to buy the drug and sell these in single
doses to reach the poverty- stricken communities.
• Selling Sulfiathiazole by individual pieces he was able to save enough
money to open up first outlet of Mercury Drug in Bambang, Manila on
March 1, 1945.
• In 1948, Que started buying vehicles to deliver medicine to customer.
• In 1952, He expanded store hours to 17 hours a day, 7 days a week.
• 1963, Opening of the second branch in the developing of Makati Central
Business District on the invitation of Ayala Corporation .
• 1965, third store in Quiapo which operate 24 hours a day.
• 1976 expanded beyond Metro Manila
• In 2012 Mercury Drug opened its first drive-thru service in Greenhills, SAN
• Que received an honorary Doctor of Humanities Degree from University of
Sto Tomas (UST) in 2015 as the “Father of Philippines Health and
Wellness Retailing”
• His daughter, VIVIAN QUE AZCONA is now the president of Mercury Drug
Alfredo M. Yao, Zest-O
• He was born November 23, 1943 to the simplest families.
• He became the family breadwinner at the age of 12.
• He started printing business at the age of 17 with P3,000 loan.
• He never got to school even though he wanted to,
• He was already a full-fledged businessman by age of 18.
• He's been a street vendor and at times slept on cardboard box on the
sidewalks of the street.
• Yao went from printing and packaging where he learned printing wrappers
through his cousin who is also working for a printing press.
• 1979, while on a business tour in Europe he stumbled new way of
packaging: Doypack
• In 2008 Yao launched Zest Airways
• He was met with stiff competition (Air Philippines and Cebu Pacific Air) so
he looked at a different way of flying people into the country .
• Zest Airways is the first local carrier to fly tourist from China and Korea
straight to Phil. destination.
• Last 2016 Zest Airways was fully integrated with AirAsia as AirAsia Zest.