Here s what a few jokers on the web said. I ll take Chuck Norris and a raft builder.
Let s admit it, no one likes dead fish except when it s Sushi. We love perfect and elegant execution, the right sauces and spices and the exotic experience.
But unfortunately there a lot of dead fish out there: Only one of every 20 or 25 ideas ever becomes a successful product -- and of every ten or 15 new products, only one becomes a hit. (Thomas Kuczmarski, Kuczmarski & Associates, Chicago consultant specializing in innovation, Fortune, 12-2-91 pp. 56) Only 3,000 patents out of 1.5 million patents are commercially viable. In truth, odds are stacked astronomically against inventors, and no marketing outfit can change them. There are around 1.5 million patents in effect and in force in this country, and of those, maybe 3,000 are commercially viable, [Richard Maulsby, director of the Office of Public Affairs for the U.S. Patent & Trademark Office]
There are 2 sets of reason that stand in the way of getting it done: 1. Ourselves our pride and fear and other emotions. 2. Lack of follow-through
Are you able to just let go and bring others in to help with your idea? Turfwarswill ruin a good idea, so drop the pride and fear and team up with others.
Lack of follow-thru is a death sentence. We can t ignore reality or just be a copy-cat. Easy just doesn t lead to success.
Being able to map the path you ll take to get to the finish line is crucial to carrying an idea through.
Starbucks launches Idea Exchange social media campaign in March 2008. In March 2009 they release a spill stopper, as inspired by a to- rated idea on the idea exchange. Later they discontinue the stoppers due to backlash they caused more waste and were impractical.
Dunkin Donuts simply listened to feedback and replaced the lids with new ones with built in stoppers. The solution worked. No cost to set up an idea exchange, no time wasted, no extra waste.
Prepare to put 80% of the work into planning & execution. We believe in talking less and doing more.
It starts with bravery injected with critical thinking. Is what I m setting off to do realistic? Is is executable?
Much too often we ignore the need to measure success. If we don t measure it how do we know we re successful?
Here s an example we look at social media marketing as a daily workout regimen. So we created step-by-step workouts that have been tested and proven to work!
Be willing to push yourself beyond the pain point. Don t stop when it starts hurting, that s when the change begins.
Give yourself props often and properly. Most people don t even go down the path of innovation and creation. So you ve accomplished so much regardless of the end result.