ENTREPRENEURSHIP

UNIQUE
JANSPORT OR ANELLO
 UNIQUE
SAMSUNG S9 OR IPHONE X
 UNIQUE
GRASS CUTTER
 UNIQUE

LAWN MOWER
 VP
1

VALUE PROPOSITION
VP It's not enough just to
describe the features or
capabilities of your offer, your
statement needs to be very
specific. Your value
proposition must focus closely
on what your customers really
want and value.
VP A value proposition is a
short statement that
clearly communicates the
benefits that your
potential client gets by
using your product,
service or idea.
 VP

HOW DEVELOP VALUE

PROPOSITION?
 VP
1.KNOW YOUR CUSTOMER

Start by putting yourself in the customer's shoes.

Do this by asking yourself the following:

A. Who is he or she?
B. What does he do and need?
C. What problems does he need to solve?
D. What improvements does he look for?
E. What does he value?
 VP
2.Know Your Product, Service or Idea

From your customer viewpoint, answer the

following questions:

A. How does the product, service or idea

solve a particular problem or offer
improvement?
B. What value and hard results does it offer
the customer?
 VPCompetitors
3. Know Your

Keep on thinking from the

perspective of your customer, and
ask:
A.How does your product or idea
create more value than competing
ones?
 VP
4.Distill the Customer-Oriented
Proposition
The final step is to pull all of the
information you have gathered so far
together and answer, in two or three
sentence:
A."Why should I buy this specific
product or idea?"
 VP
Try writing from the customer viewpoint by
completing the following, (and don't forget to
include the numbers and percentages that
matter!). Formulate your value proposition by
starting each sentence with the following:
A."I want to buy this product or idea because it
will..."
B."The things I value most about the offer are..."
C. "It is better than competing products or ideas
because..."
 VP Together
5. Pull It All
Now, turn your customer's
answer from Step Four
into a value proposition
statement.
 VP
Example
Here's a simple example.
Let's say that you sell lawn
mowers, and your
customer is someone with
a large backyard.
 VP
STEP ONE. KNOW YOUR CUSTOMER

Your customer is a businessman with quite

a large house, who likes the "meditative
feeling" of cutting his own lawn, but gets
bored by the job when it takes too long.

He's looking for a good quality of cut, and

for the job to be done quickly and enjoyably.
 VP
Step Two: Know Your Product or Idea

The product is a ride-on

mower with a 25 horsepower
(powerful) engine and 45
inch (wide) cutting blades.
 VP
Step Three: Know Your Competitors

The mower goes faster and cuts

wider than competitors'
products.
 VP
Step Four: Distill the Customer-Oriented
Proposition

"Our mower cuts your grass in 50

percent of the time of "big
brand" mowers in its class. And
it leaves your lawn looking
beautiful, too!"
 VP
STARBUCKS

“TO CREATE AN EXPERIENCE

AROUND TH CONSUMPTION OF
COFFEE, AN EXPERIENCE THAT
PEOPLE WOULD WEAVE INTO
THEIR LIVES”
 VP
JOLLIBEE

“PROMOTING TRADITIONAL FILIPINO

FAMILY VALUES WHO WANTS TO FEEL
HAPPY AND SPEND QUALITY TIME WITH
FAMILY WHILE ENJOYING QUICK
SERVICE, GREAT TASTE, AFFORDABLE
PRICE,CLEANLINESS, FRIENDLY AND
EFFICIENT CUSTOMER SERVICE”
Group Activity
Collaboration - 10
Content - 10
Organization - 10
Presentation - 10
THANK YOU
1. hahanap-
hanapin mo!
MANG
INASAL
2. YOU'RE IN
GOOD
HANDS
METROBANK
3. TATAK BARKO!
TATAK SARIWA

MEGA
SARDINES
4. THE QUALITY
YOU CAN TRUST

BOYSEN
PAINT
5. HARI NG
PADALA

LBC
6. SARAP NG
FILLING MO!

REBISCO
7. IN THE
SERVICE OF THE
FILIPINO
ABS-CBN
NETWORK
8. WE FIND
WAYS!

BDO
9. LANGHAP
SARAP!

JOLLIBEE
10. WE'VE GOT
IT ALL FOR YOU

SM MALLS
Tagline
A tagline is a catchy quip that
evokes an image of your brand in
the minds of your customers.
Taglines enable people to make
lighthearted associations with
your business: "When I see
[tagline], I think [company]."
Taglines are more often next
to the company's logo on
official advertisements, and
are dedicated more
specifically to brand
awareness than slogans.
What Makes a Great Tagline?
YOUR TITLE
 USP
1

UNIQUE SELLING
PROPOSITION
 VP
1. It's memorable.

A brief but strong few words can

go a long way in advertisements,
videos, posters, business cards,
swag, and other places.
 VP
2. It includes a key benefit.

makes a company or product's

benefits clear to the audience.
 VP
3. It differentiates the brand.

What is it about your product or

brand that sets it apart from
competitors?
 VP
4.

What is it about your product or

brand that sets it apart from
competitors?
 VP
4. It differentiates the brand.

What is it about your product or

brand that sets it apart from
competitors?
 VP
5. It imparts positive feelings about the brand.

The best taglines use words that

are positive and upbeat.
USP strategy of differentiating
a product or service by
concentrating from
unique features that are
not offered by
competitors
USP
1
 USP
1

A method to market your product or service in a

way that is different than other competitor’s
marketing strategies.
UNIQUE
UNIQUE
UNIQUE
 USP
1

HOW DEVELOP USP?

PUT YOURSELF IN YOUR

CUSTOMERS SHOES
 1
Ask IF YOU WERE THE
CUSTOMER, WHAT
WOULD IT TAKE TO GET
YOUR ATTENTION?
2 WHAT CAN YOU ADD TO
YOUR BUSINESS THAT
YOUR COMPETITORS
DOES NOT OFFER?
HOW TO
DEVELOP
USP?
WAYS TO
DEVELOP
1. DEFINE YOUR TARGET
C U S T O M E R

2. KNOW
Y O U R 3. DESCRIBE WHAT MAKES
YOUR PRODUCT UNIQUE
INDUSTRY
YOUR TITLE

4.LIST THE BENEFITS OF

YOUR PRODUCT

5. OFFER 6. CONVERT THE

P R O O F INFORMATION INTO ONE
OR TWO SENTENCES
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THANKS