Group 5 Presentation

Rahil Doshi (A013)

Jayati Garg (A015)
Naman Jain (D028)
Shatakshi Mittal (D045)
Seret Kaur Chawla (E016)
Raghav Raj Jaggi (G024)
Prakhar Maheshwari (G038)
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FACEBOOK’S FREE
BASICS: FREE IN
INDIA?
 ABOUT FACEBOOK

Facebook free basics platform launched in India in Feb 2015 by internet.org with 6 mobile service and device companies

Internet access on Offices

smartphones

US Europe China Australia Japan India

Promote business
Deliver low cost
opportunities for
internet
developers and
connectivity to
mobile device
masses
manufacturers
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 ABOUT FACEBOOK..

Journey
•Launched in 2004
•11,996 employees by September 2015
•1.01B daily active users
•894M mobile daily active users
•In 2006, it opened access to anyone at least 13 years of age

Revenue - 90% hosting advertisements out of which 37% of which were mobile advertisements
Experiencing a growth of 70% in countries outside US
Revenue for the first quarter of 2015 was a 42 per cent increase over the first quarter of 2014

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 INTERNET PENETRATION IN INDIA

Number Of Number Of India’s Global

DIGITIZE INDIA E-COMMERCE
Internet Users Internet Users Current Rank
in 2000 in 2014 for Internet
Usage
5.5 M 243 M 3
MOBILE USE GOVT BACKING

500
400
300
200
100
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
5
No: of Internet Users(M) Trendline
 INTERNET PENETRATION IN INDIA

No of Internet Users By Country (2016) Percentage of Penetration (2016)

Nigeria, 5%
Russia, 5% 100%
Mexico, 1%
Japan, 6% Germany,
3%
80%
United
6
60%
Kingdom,
2% China, 35% 40%
Brazil, 7%
2.04 B 20%
0%

United States, 14% India, 22%

Penetration(%)
 MOBILE TELEPHONE CONECTIVITY IN INDIA

Increasing use of mobile phones Projected Growth

• National Telecom Policy 2012, Government of India facilitated
Indian Indian Population with
and set targets
Population mobile connections
• Affordable and reliable broadband-on-demand by 2015
1.25 Bn 978 M • Projected 175 Mn broadband connections by 2017 and 600 Mn
by 2020 at a minimum of 2 megabits per second download
New mobile Connections every month speed
• Percentage of Indian smartphones users were expected to
5-7 M
increase from 21.2% in 2014 to 39% by 2019
No. of broadband connections
(millions)
TRAI’s liberal policies :
• Easy market access for telecom equipment 800
600 600
• Fair regulatory framework for telecom services 400
• Affordable prices for Indian consumers 200 175
0 7
Y 2017 Y 2020
 FACEBOOK’S FREE BASICS INITIATIVE

Free Basics –
 Mobile platform offered by Internet.org
 Launched by Facebook
 Joint venture with Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm
 Reached 8 million people in 9 countries by 2016

Purpose of Free Basics initiative –

Provide free internet access to people

Major objectives of Internet.org –

 Affordable internet access
 Access to undeserved communities through telecom partnerships
 Affordable data transmission
 Creation of business use opportunities 8
 NET NEUTRALITY

The policy of Net neutrality advocated free communication using the internet

Net Neutrality

Services Applications Websites

According to Ministry both Airtel Zero Plan & Internet.org were violating the principles of Net 9
Neutrality.
AIRTEL ZERO : Introduced by Bharti Airtel in April, 2015

Fate left in hands of

Free mobile data use TRAI which
Criticised by social
for customers using recommended
media community
this plan following-
Ex-Ante Determination
Apps and services in Ex-post Regulation
No data charges for
plan will be pushed
apps & services by Airtel even if
under this plan users didn’t want
Eg- People using
No similar access to Users have to pay Data-heavy apps like
other websites and access for other Netflix have to pay
apps apps and services more for it
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 FREE BASICS – Objective was Digital Equality

38 websites access at zero data charge

Partnered with Rcom to launch in six states

Facebook was ready to partner with any service provider, website or

App willing to join Free Basics initiative

Its full page advertisement campaign it attempted to establish Free

Basics objective as digital equality

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FREE BASICS – Objective was Digital Equality..

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 INDIAN LANDSCAPE: IMPLEMENTATION &
IMPLICATION

Free Basics in partnership with Reliance Communication Violation of Net Neutrality

Limited Website Access

Tamil Nadu Maharashtra Andhra Pradesh

Differential Pricing

Gujarat Kerala Telangana

Services not on plan chargeable

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INTERVENTION BY TELECOM REGULATORY
AUTHORITY OF INDIA

TRAI asks Rcom

to stop the Free
Basics Launch in
India

TRAI requests
public feedback
on Regulatory
Framework for
OTT Services

NASSCOM
opposes Free
Basics and Airtel
Zero Data Plan 14
By February 2016,
TRAI banned the Free
Basics service in India based on
"Prohibition of Discriminatory Tariffs
for Data Services Regulations, 2016"
notification.

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