Making Informative &

Effective Analytical
Presentation Presentations
Skills
Business Communication: Session 5
Dr Sriparna Basu
Types of Presentations

 Informative
 Persuasive
 Motivational
 Internal
 External
 Planned
 Impromptu
Informative & Analytical Presentations

Informative: teach, demonstrate, or instruct an audience

on some topic or process

Analytical: using critical thinking skills, and presenting

information with the use of data to interpret the impact of
the information presented
Common Problems with Presentations
Planning a Presentation
Selecting the topic: What is the topic?
 Is it contemporary?
 Is it impactful?
Audience:
 Who is the target audience?
 What is the demographics of the audience?
What is the Setting?
 Formal & public?
 Formal & private ?
Developing the Topic
From the plethora of information on the topic, the challenge is to
keep the most relevant, and organize it systematically

 Systematic organization facilitates coherence and cogency. This is

able to better attract the audience
Informative & Analytical Presentation Flow
Step 1: Introduce (define) the topic; state its relevance by relating it
to a larger context or setting that is contemporary

Step 2: Depict relevant & authentic sources of information such as:

statistical data, visuals, views of experts (to establish logic)

Step 3: Interpret the data and state your observations/ state

strategic & managerial implications for a
company/public/government as applicable

 Step 4: Conclude & invite questions

 What is your presentation style? Is it friendly,
indifferent, neutral, sarcastic, hostile, engaged????
Delivering Presentations: Use of Verbal Signposts

 “Moving on”
“Let us turn to”
“Let me expand on the idea..”
“To digress for a moment..” (to add a side point or an
observation)
“Going back to the previous point..”
“To recap”
“To summarize”
“To conclude”/In closing/To conclude”
 Presentation Flow
Introduc • Introduce the topic, provide company details in brief, market share, profitability, competition
tion

• Focus on key points one by one in a systematic way

Body • Provide supporting data & data visuals

• Discuss the opportunities/bottlenecks

• What are changes this will bring
Climax

• What is the progress of the company in this area? What are its growth plans?
Resolution • What will ensure its success?

• Sum up
• Thank the audience
Conclusion
• Invite questions
Delivering Presentations

Coping with Stage Fright and Anxiety

Rehearsing Presentation Delivery and taking feedback from

peers/mentor

 Working on Delivery Modes

Giving the Presentation
Dress like a professional: formality of attire gives you the
confidence and increases acceptability before the audience
Ensure your PPT is uploaded beforehand
Greet the audience, and deliver the first line without looking at
the PPT
Maintain eye contact with the audience, and avoid frequent
reading from the PPT
Speak with moderate pace, emphasize your key ideas
Show energy and authority in your body language
Summarize your main points and complete the presentation
PPT Slides
Clarity: slide background, color, and visuals should
enable faster reading & retention
Conciseness: verbosity should be avoided
Simplicity: easy to read & absorb
Message: should be data-driven (use of graphs, charts,
flow diagrams to substantiate the points)
Font type & Size: clear fonts with minimum 18-20 size
Use of bullets: concise text with no full stops