Professional Documents
Culture Documents
Sachin Bade
Convergence
• Media economics and management scholars and
communication professionals have become increasingly
interested in convergence over the past 15 years.
• There are many driving forces behind convergence and
the increased interest in the concept
Driving forces of Conversion
technological repurposing
changing technological of old media
innovation,
consumer standardizati content for
including the deregulation/l The fear of
tastes and on; distribution
rise of the iberalization being left
increased
Internet and and the search for via various behind and
consumer
the digital globalization. synergy forms of new big
affluence
revolution. media
The brief history of conversion
• Sometime in the 1920s, Father Pierre Teilhard de Chardin,
a Jesuit priest, came up with the concept of convergence.
•
Teilhard’s “noo-sphere” the “ globalvillage,
• "which has become a foundation for discussions and
inquiries focused on global connectivity via various
media and telecommunication distribution systems.
Defining Convergence
Merriam-Webster’s Dictionary defines the general concept
of convergence as “the act of converging and moving
toward union or uniformity”