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IT / Media PDC


Academic Excellence characteristic 8

The focus is on intrinsic reward and motivation through the

learning; rigour is engagement not entertainment………”
ARCS model of motivational design
A popular motivational model is John Keller’s ARCS Model of Motivational Design. ARCS stands
for ‘Attention, Relevance, Confidence, Satisfaction’, which are the four major conditions that
Keller identified as necessary for learners to become and remain motivated. So how can we
make sure we’re meeting all of the conditions?

Attention: There are lots of ways to grab your learners’ attention. Why not try surprising them
(for example, introducing a fact that seems to contradict the learner’s experience, or playing
devil’s advocate)? Or use humour (if the topic is appropriate).

Relevance: Learners must believe that the learning is applicable to them. To make a learner see
the relevance you need to connect with their interests or past experiences, or demonstrate the
future usefulness of the subject.

Confidence: Confident learners are more likely to persevere even when the training gets
challenging. To encourage confidence, learners should be presented with clear learning
requirements and manageable expectations. You should also make sure to structure the
learning so that the difficulty increases over time. This helps provide a challenge while ensuring
that learners have the information and skills they need before they move on to more difficult

Satisfaction: Learners need to feel as if they have had a rewarding experience and to feel good
about their accomplishments. Strategies include positive outcomes (giving praise for
accomplishments and offering immediate feedback)
Starter Attention
Think of some examples of where animation
can be used effectively.
Be prepared to share your ideas.
Examples Relevance

Animated GIF Animated Emoji

(Information) (Communication)

3d CGI Animation (Films)

Web Banner (Advertising) 2d Animation (Entertainment – Cartoons)

Sample MB3 Work - Types Confidence
Student Task - LO1 Research (ii)
• Explore the different types of animation.
• Describe the advantage and disadvantage of each one.

• Complete 3 types for MB2

• Complete 5 types for MB3
Possible Types to explore:
(Choose in any order)
• stop motion
• time-lapse
• 3d CGI animation
• 2d animation
• cel animation
• rotoscoping
• flipbook
• motion graphics
Achievable Success Criteria Satisfaction

• Complete 3 types (range) for MB2

• Sound description, advantages and disadvantages
• Complete 5 types (wide range) for MB3
• Thorough description, advantages and disadvantages
A relatively unexpected opening to a lesson and
allows for home-life/hobby /school crossover. Use of
images also links to what they probably already
Relevant to both their learning (exam specification and
media key concepts) and their lives.
Use mixed ability/friendship groups you have created
yourself. This allows students to gather all
information as higher ability students will/can
support others and allows lower ability/confidence Confidence
students to see they have achieved understanding.
Give high praise to those who offer good answers.
Demonstrate you have travelled around the room and
seen good answers by asking those students to read
their work out – particularly if they are students
lacking in confidence.
Next Steps
Build ARCS into more lessons…...

Attention - Big Question \ Hypothesis \ WOW factor.

Relevance - Real world application \ example

Confidence - Differentiated outcomes \ Modelled

outcomes \ Relevant support material \ LST (progression)

Satisfaction - Praise \ WWW \ Rewards \ Success criteria

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