THE GROWTH OF INDIAN MASS MEDIA INDUSTRY

Submitted to: Dr. Vijay Joshi Submitted By: Jilpa Patwa M.Phil class : 2008-09 Roll NO. 10 Date: 28 Dec.2008

Content
• Introduction • Mass Media Industry in India • The Growth Story -Print Media -Radio Industry -Television Industry • Growth Factors • Power of mass Media • The Key Role • Conclusion • References

Introducion
….A Mass media is essentially a working group organized around some device for circulating the same message at the same time to large numbers of people. ….it is the medium of carrying information, education and entertainment to the masses. ….an instrument of a MASS COMMUNICATION.

Mass media industry in india
• Sub Industry of the “ Entertainment industry.” • No other media market in the world is experiencing the kind of growth as being witnessed in India.

• Daily news papers occupy the centre. • India consumes 99ml. Newspaper-copies, increased by 11.22% and ranking it the second largest market in 2007
.[www.worldbank.org.com]

The growth story print media

Projected growth of Indian print media
250000
206500 232000 162600 182300

200000

150000
100000 50000 0 2004 2005
97800 109600

128000

144000

2006

2007

2008f

2009f

2010f

2011f

[Source:industry estimates & pwc analysis[cagr of 13%]

Radio industry
• Cheapest & oldest form having broad coverage • The sector is dominating by AIR, which covers 91% of Indian area and reaches 99% of population
Projected Growth of Radio industry
18000 16000 14000 12000 10000 8000 6000 4000 2000 0
17000 14000 11000 8500 6500 5000 2400 3200

Rs. In mn

2004

2005

2006

2007

2008f

2009f

2010f

2011f

Source: Industry estimates pwc analysis-CAGR 28%

Television industry
• This segment will continue to contribute the largest share in the growth
Projected Growth of Television industry
600000
519000

500000 400000 300000 200000 100000 0 2004 2005 2006 2007 2008f 2009f
128700 158500 191200 219900 266000 331300

431000

Rs. In mn

2010f

2011f

Source: Industry estimates pwc analysis-CAGR 28%

Growth Factors
• FDI permitted to invest in print and radio industry from 2005
FDI investment in entertainment and media industry 3000 2500
2577.14

2000
1500 1000 500 0 2004 2005 2006
83.47 1384.44

Rs. In mn

• Convergence of traditional and new media • Increase in spending power of Indian. • Awareness and interest of people.

Advertising :
• • • Advertising and market research in many ways determine the scope of mass media Provides financial support It is a pervasive part of a modern culture

Private media
• In 2001 govt. regulations were relaxed to allow the entry of number of private companies in to the media industry . • In 1980 a single state owned channel Doordarshan, now over 300 channels up to 2007. • Over 300 private radio transmitters in the country.

Evolving Technology
• • • • Internet has made revolutionary change Increasing the audience by mobile listening or mobile TV Over the five years of period electronic media has grown to 200% DTH and IPTV provides the new platform for increase the subscriber base.

The Power of mass Media
• Ability to share information and images across the national boundaries • Provides information, guidance and create awareness • Molds opinion, thinking attitude, values, life style and behaviour of society • Provides a voice for people • Promote new ideas and creativities • The easier and efficient means of communication playing a key role in the overall development of an economy

The key Role
• • • • • The media role is just not limited to entertainment The role as a mass educator Working as an information system Serves the local communities Importance of media in development programme and planning • Promoting Business and trade interest through advertisements • For reaching to a common people

Conclusion
• As the reach of media increases it becomes more powerful and responsibility towards the society increases. • The media’s main concern is how to earn money. • Media must have to be oriented towards working for the progress and advancement of the society and fight against weaker sections of the society.

References:
• FICCI –PricewaterhouseCoopers analysis report 2007. • TNS Intelligence report. (televisionpoint.com)

Thank You