Professional Documents
Culture Documents
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THE STAGES ARE NAMED AS :
1. Introduction Stage .
2. Growth Stage .
3. Maturity Stage .
4. Decline Stage .
5. Re- Growth Stage.
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INTRODUCTION STAGE
New services or new forms of present services are
being introduced in this stage .
The services being introduced for the first time
faces less amount of competition .
Usually they are introduced in a small scale which
grows if being appreciated by the market.
This stage is usually the planning and preparation
stage.
Initial Feedbacks are very useful for this phase.
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MATURITY STAGE
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DECLINE STAGE RE-GROWTH STAGE
The company goes out of business .
The revenue generation almost stops in this stage
RE-GROWTH STAGE
oIn this phase the new product or the new variation of
the same product is launched.
oThis phase is acchived through proper investment in
innovation ,having dedicated R&D Team .
oThe circle keeps continuing. 7
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COMPANY PROFILE
Established in 1990, Headquartered at Bangalore, DTDC
has 7 Zonal offices, 20 strategically located Regional
Offices and over 430 operating facilities spread across
India.
DTDC has now embarked upon its journey of transforming
its identity from an Express Document Player to an
Integrated Parcels driven business through its strategic
partnership with Geopost's DPD group .
The brand name is now being re-christened to DTDC
Express Limited.
The strategy behind the repositioning of the brand is to
project DTDC as a complete express logistics player that
operates across the globe.
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COMPANY PROFILE
DTDC Express Limited has its presence in more than 500
district headquarters through its large network of more than
10500 franchisees and extends services to over 10,500 Pin
codes handling more than 12 million shipments every
month.
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PRICING STRATEGY
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