A

RESEARCH PROJECT REPORT

ON

WHAT KIND OF BOOKS PEOPLE READ

By
MR. PRATIK SHEKHAR SHINDE

Submitted to

Savitribai Phule Pune University

in partial fulfillment of

Bachelors of Business Administration (BBA)

Academic Session 2019-2020

Under the Guidance of

Prof. Jasmeet Patil

Progressive Education Society’s

MODERN COLLEGE OF ARTS, SCIENCE AND COMMERCE

Business Administration Campus, Pune 05

 ACKNOWLEDGEMENT

I would like to express my gratitude towards Prof. Dr. M. D. Alandikar Sir (Vice-
Principal, Business Administration Campus of Modern College of Arts science &
Commerce, Pune 05) & Prof. Lawly Das (HOD, BBA). Also I would like to thank
Prof. Jasmeet Patil for her timely suggestions and guidance and for sharing her
valuable knowledge with us during completion of the project. Finally, I would like
to express my gratitude towards my beloved family and friends for their endless
support, co-operation and encouragement.

NAME: PRATIK SHEKHAR SHINDE

ROLL NO:

PLACE: PUNE

DATE:
 INDEX
NO TITLE PAGE
NO
1 EXECUTIVE SUMMARY 1
2 RESEARCH METHODOLOGY 1-9
3 LITERATURE REVIEW 10
4 ANALYSIS AND INTERPREATION 1-9
5 FINDINGS 1
6 RECOMMENDATIONS / SUGGESTIONS 1
7 CONCLUSION 1
8 WEBILIGRAPHY 1
9 APPENDIX 2
EXECUTIVE
SUMMARY
 EXECUTIVE SUMMARY
This project is done in partial fulfilment of final year BBA Course of SAVITRIBAI PHULE PUNE
UNIVERSITY. The project is on what kind of books people read the most or like to read . So
that what are there favourite writter and category of books they read the most .

As mankind start evolving they started to think and to write and from there books writing and
Reading started taking place the early man use to write what they see and what they have observe
and they later all in todays 21 century man has develop they can think and write and explore in more
Ways and also can think in more different category like adventure, mankind, yoga . So as people have been
Thinking in various ways so basically this research is about the what books all todays people read and what all
There interest area are , how many books they read, what is there favourite writter and which category they
Like the most ,what all changes books reading have been created in there life .

Books have been an important part of everyones life we have been fully around of books they are one of the best
Teacher and a guide friend to they also play an important role in shaping ones personality and nature of people
They also helps us to decide between ethical and non ethical things they have been books one of the biggest
partner of human being life .
 RESEARCH
METHODOLOGY
 RESEARCH
METHODOLOGY
• MEANING AND DEFINATION OF RESEARCH
The term research refer to ‘ Search for facts’ it is an extensive and careful investigation
Of a given phenomenon with a specific goal of enhancing one’s knowledge level in short
Through scientific and scholarly analysis it conveys a sense of deep and purpose full study
the aim of research is accomplished with the sincere of experiments observations and com-
Parison in other words research is a process where by one gains information about any
Natural or human phenomenon.Research can also be termed as a field of scientific and pra-
Tical study where in order to better administer the business the company obtains data and analysis it. Research
includes financial data the business the company obtains data and analysis .The company where the executives
and managers apply research and competitive
and understand their business better the position it holds in the market and the variuos ways of understand their
business better the positions it holds in the market and the various ways of enhancing the position.

Research is a practical activity intended to find out things about business matters in a systematic and logical
ways ideas is to advance knowledge and help managers solve business problems by providing reliable. And
cosistent measures. Fast changing global market place the need for cost effective accurate information and help
Managers trends the business management has to modern age hence to keep up with the ongoing trend
influenced by the many factors . The main aim of this is to help can serve as foundation for the sound decision
making . Research methodology provides a means for management to meet the information requirement of key
Decision makers.
 OBJECTIVES/SCOPES
1 To find out there interest area of books and what they perfer other people the
most.
2 To know what all changes happen in nature of people when they read a parti-
cular books .
3 To also know about there perception and and how they see the world .

4 This will help the writter to know that what people choice and perfer to read.

5 To know about in what all perception and direction people are thinking.

6 To know what certain books writter like STEPHAIN KING’S books create a different impact
on reader .

7 It can also give idea to writter that in what all direction they can think and write .

8 Objective is to analysis why different age category read different types of books.

9 To also know that each and every ones perception about comparison about books and there life .

10 It also why people are more attractive towards thriller and romantic books rather than others .
 DEFINITIONS
1 Research is the systematic and objective analysis and recording of controlled observation ana
that may lead to development of generalization principles or theories resulting in prediction
and perhaps ultimate control of events .
BY - John W BEST .

2 Research is a method of studying analysing and conceptualizing social life in order to

extend modify correct or verify knowledge whether that knowledge that aids in construction
of theory or in pratice of an art .
BY - P.V .Young .

3 Research is a careful patient systematic diligent enquiry or examination in some field of

knowledge undertaken to establish facts or principles .
BY - Webster . Twentiwth century
dictionary .

4 Reaserch is a systematic controlled commercial and critical investigation of hypothethical propositions about the
presumed relations amoung natural phenomenon.
BY – Kerlinger .
 METHOD OF COLLECTION
OF DATA
• SURVEY METHOD
Surveys methods are the most frequently used meth-od for collecting
research survey methods are the best . In this methods data is collected by asking othe
people a series of queries about their personal knowledge emotions attitudes
preference and buying behaviours surveys means collecting information a good survey
can give a research a wealth of data in areas of measurement in applied social
research encompasses any measurement procedure from a short paper and feedback
from to an intensive face to face in depth interview .

A survey can also be defined as a short but serious discussion or interview or about a specific
Topic with concerned people . Surveys represent one of the most common types of quantit-
ative research where the researcher selects a sample of respondents from populations and
administers a
standardised questionnaire to them the questionnaire can be anythings a written documents
that is filled by the
respondents an online questionnaire can be face to face interview or a telephoic interview
with the help of surveys .
.
 TYPES OF QUESTIONS
• Open Ended questions – An open ended questions allow participants to responds in such a ways they choose main aim is of this
enquiry is to discover the respondents views
specific topic . Open ended questions provide primarily qualitative data and are normally used exploratory
research the purpose is to obtain quality data . Open ended questions gives audience an opportunity to
communicate their opinions in a free flowing manner the data is then analyses and presented in the
percentage form in. In the open ended questions the respondents is free to answer whatever is right as the
don’t have predetermined set of responses .open format questions if included in a questionnaire questions
Fall under this category an ideal questionnaire would included open ended questions help a feedback or
Suggestions for improvements.

• Close Ended questions -

1 Close ended questions or closed format are where respondents are restricted to choose amo
-ung any of the given multiple choice answer it is not rigid there is no fixed limit as to how
many multiple choices should be asked the number of questions can be either even or odd.

2 One of the advantages of including closed format questions in a questionnaire design is performing
preliminary analysis as the answers set is know these questions are perfect for calculations statistical
data and percentages .

3 Closed ended questions can be also be used to get feedback from different groups at different intervals to
efficiently track their opinion about a single product service or company over time .

4 In closed ended questions the response can be either yes or no . The responser has to dick on one of them .
TYPE OF SURVEY METHOD[
QUESTIONNAIRE METHOD]
Questionnaire method – One of the most commonly used methods of
collection of data in research is questionnaire.

These questionnaire are formulated in such a way that they to get the
core information on any subject area as compared to the othe r
methods of primary

research the questionnaire is an inexpensive method of data

collections since the primary research the is an in expensive method
of data collections since

the questionnaire are submitted by the vast audience at a time the

responses are obtained quickly.
 DEVELOPMENT OF
QUESTIONNAIRE
1 Choose and decide on the information requried .

2 Define the target respondents .

3 Selections of methodology to reach the target segment .

4 Decide on questions content .

5 Decide type of question .

6 Putting questions into a meaningful order and format .

7 Physical appearance of the questionnaire .

8 Piloting the questionnaire .

 ADVANTAGES OF
QUESTONNAIRE
1 Can be posted, email or faxed.
2 No inter- viewer biasnes.
3 They are easy to analyse.
4 Much simple to administer .
5 Familiar to most respondents .
6 Respondent can reconsider responses.
7 Can cover a large number of people and organisation.
8 Standardised way of collecting information.
9 They are usually straightforward to analyse.
10 Simple quick and less complicated for the respondent to
complete.
 DISADVANTAGES OF
QUESTIONAIRE
1 Designing a questionnaire can be hectic.

2 Questions have to be relatively simple .

3 Time delay while waiting for the responses to be returned .

4 Assumes no literacy problems.

5 Require a return deadline several reminders may be required.

6 No control over who completes it .

7 Not possible to give assistance if required.

8 Respondent may ignore certain questions .

9 Questionnaire maybe incorrectly completed .

10 Not suitable to investigate long, complex issues.

LITERATURE
REVIEW
 LITEATURE REVIEW
Literature review can be just a simple and give the idea of what and how the
research can be conducted and what all books should be reading that can helps
onces personality to grow and also being with that what books will help you to
make a difference between ethical and non ethical decision making things what
is good and what is bad.what international writer thinks how we can ehchance
and think in a particular direction what changes should we make while making
this how books are best friends of human being and how it help to know the
world and what is there purpose in life and what kind of impact they have
created on human being life and going throw and seeing the perpective of
world what role books played in some important people life warren buffet who
read atleast 2 to3 books daily and suggest most of the people of read the books
Books can be the best guide of human who cannot find there path and being
with that they also can helping hand in future too . As mention in some great
people like most of them having one common habits of reading atleast a book
that is include in there daily day to day task .
 ANALYSIS AND
INTERPRETATION
 What are you doing now ?
STUDY 30
JOB 20

35

30 STUDY, 30

25

20 JOB, 20

15

10

0
0 1 2 3 4
Do you know writer like kass morgan, duffer brother, steph

YES 30
NO 20

30

25

20
Column1
15 NO
YES
10

0
YES NO
 What kind of books you read the most ?

ROMANTIC 15
LOVE 4
THRILLER 7
MYSTERY 8
MOTIVATION 6
BIO- GRAPHY 4
DRAMA 2
ENTERTAINMENT 4
 ENTERTAIM ROMANTIC
ENT 4%
4%
DRAMA
8%
LOVE
31%
BIO
GRAPHY
13%

MOTIVATIO THRILLER
N MYSTERY 8%
17% 15%
Do you think that younger and up coming generation should
read books that will provide them more values?
YES 30
NO 20

Chart Title
YES NO Column1

20

20
30

YES NO
Wkind of books you will prefer to todays generation ?

BIO GRAPHY 22
MYSTERY 15

BIOGRAPHY
MYSTERY
 DO YOU READ E – BOOKS ?
YES 40
NO 20

Chart Title

NO

YES
What you will perfer from the following ?
E- BOOKS 10
BOOKS 30
PODCAST 10

Chart Title

PODCAST

BOOKS

E-BOOKS

0 10 20 30 40
PODCAST BOOKS E-BOOKS
How many books do you read on an average weekly ?
1 30
2 15
3 3
4 2

Column2

6% 4%
1
2
30%
3
60%
4
FINDINGS
 FINDINGS
After getting into this research its clear that there are many people also who read books
there are also people who are still don’t trust the web and try to find out that what they
can find on net that is the worth not than what they can find in books they are some
people who are still habits and includes in the form of daily routine an being with that
they also told me that what changes had happen in there life while reading books I also
need to know about that what all knowledge can books gives to todays generation and
what all they world to know most of people if what I have observe while finding this
data was people who most read motivation and self imporvement books what all the
have readed try to implement in there real life .

Rather than that I also study why people choice or selection of books is fully
depend upon some times what they faces in life or what books that made them try again
and again inspire them to do some something.
 SUGGESTIONS
AND
RECOMMENDATIO
-N
 SUGGESTIONS AND
ROCOMMENDATION
• THEY HAVE BEEN SUGGEST ME SOME OF
BOOKS ARE AS FOLLOWS :-

1 Rich dad poor dad

2 21 Ways to think creative
3 Billionaire
4 Habits of highly success full people
5 Share market books
CONCLUSION
 CONCLUSION
After being study the most important and full of amazingness I get to know
that books are being humans friends since the era that we don’t know also
they are the evidance of human kind and various kind being that too they also
Have to play and important role in our life and they teach us various things to
know and this also refer many times than books are best friends of human s
because they never complaints and they never grab attention and being with
that also
It was all a very good and amazing experience being listening of people
taking there suggestions and . I am glad they fully suggest me some books I
will surely read it .
WEBILIGRAPHY
https://www.google.com/search?q=settings+for+sip+in+sonicwall&rlz=1C1C
HBD_enIN819IN819&oq=settings+for+sip+in+sonicwall&aqs=chrome..69i57
j33.16092j0j4&sourceid=chrome&ie=UTF-8
ANIXURE
 Reasearch about what books do people
read.
NAME:

AGE :

GENDER: MALE FEMALE

1 What are you doing now ?



2 Do you know writter like kass morgan , duffer brother , stephan king ?
 yes
 no

3 What kind of books you read the most ?

 love
 Thriller
 Mystery
 Motivation
 Bio- graph
 Drama
 Entertainment

4 Do you think that younger and up coming generation should read books that will provide them more values ?
 Yes
 No

5 What kind of books you will perfer to todays generation ?

6 Which is your favourite writer ?

7 Do youread E-BOOKS ?
YES NO

8 Which is your favourite international writter ?

9 What you will perfer from this following ?

 E-BOOKS
 BOOKS
 PODCAST

10 How many books do you read on an average weekly ?

 1
 2
 3
 4