INTERNSHIP REPORT

Neha Singh
MBA,LBSIMDS
(13 JUNE-31 JULY)
Sahu Agency Sitapur road,Lucknow.
 Acknowledgement
I would like to take this opportunity to express my gratitude and
sincere thanks to Mr. Shikhar Ranjan and Mr. Alok Kumar
Srivastava who offered me the chance to learn and explore
various things during my internship . I would also like to thank
my teacher Mr. Rajesh Kumar Singh for who made this possible
and provide me this great opportunity. I express my deepest
thanks to Mr. Anwar (Store Sales Executive) and Mr. Avneesh for
all the support and guidance, throughout the course of
internship.
I am thankful for the encouragement and advices they gave
throughout my internship.
ABOUT THE
 LG Electronics is a South
COMPANY Korean multinational electronics company
headquartered in Yeouido-dong, Seoul, South
Korea.
 LG comprises four business units: Home
Entertainment, Mobile Communications,
Home Appliances & Air Solutions, and Vehicle
Components, with Starion India as its main
production vendor for refrigeration and
washing machines in the Indian sub-
continent.
 LG Electronics remains the world's second-
largest LCD television manufacturer
 The company has 128 operations worldwide
 Established in 1997, LG Electronics India
(LGEI) is a wholly-owned subsidiary of LG
Electronics, South Korea. It is one of the
leading companies in consumer
electronics, home appliances and computer
peripherals in India. It has a turnover of
INDIAN almost US$ 1000 million in India. LGEI’s
OPERATION sales are increasing with a CAGR of 40 per
STARTED IN cent over the past five years. LG is the
market leader in various segments like
1997 color TVs, microwave ovens, frost-free
refrigerators, washing machines and air-
conditioners
 Operations

HOME ENTERTAINMENT
HOME APPLIANCES
SAHU AGENCY SITAPUR ROAD
 Started in July 2015
 40 % of products are of LG
 They have wide range of products which are-
 LG
 SONY
 VOLTAS
 HITACHI
 GODREJ
 IFB
 PUREIT
 LLOYED
 AMSTRAD
 VU
Products in Sahu Agency Sitapur road
LED
1. LG
2. SONY
3. VU
LG compete SONY on the basis of technology and innovation.
WASHING MACHINE
1. LG
2. IFB
3. GODREJ
LG compete IFB on the basis of price range and brand image in
the market.
IFB compete with LG by using 4 year warranty as a plus point.
AIR CONDITIONER
1. LG
2. VOLTAS
3. HITACHI
4. GODREJ
5. IFB
6. O`GENRAL
LG compete with other brand by highlighting the dual rotary
compressor which has twin Rotors, they results in Faster
Cooling ,High Energy Savings, Low operational noise & Greater
Stability. And Ocean Black Protection
MICROWAVE
1. LG
2. IFB
3. GODREJ
WATER PURIFIER
1. LG
2. PUREIT
3. AQUAGUARD
LG Compete with other brands by highlighting the main
feature stainless steel water tank and 5 stage RO
filtration System for pure drinking.
REFREGERATOR
 LG
 GODREJ
 HITACHI
LG have good customer demand in refrigerator.
SOUND SYSTEM
1. LG
2. SONY
 SWOT Analysis
Strength
Weakness
Brand Image
Services Availability of colors
Customer satisfaction Prices
Wide range

Opportunity Threats
Availability of stock
Customer faith
Comparison with online prices
Brand awareness Comparison with Samsung(also a Korean
brand)
Innovation
 Attended the customer and done some analyzing as
to what factors customer keep in mind before selecting the
product some of them are mentioned below

Customer dealing
Basis on which customer bought the product
 Color and Look
 Space
 Price
 Power consumption
 Warranty
Customer Connectivity
 Connected with customers through phone call for
their feedback.
 Provided the information regarding available
products and offers.
 Registered the complaints of customer.
 Registered the installations of product.
Converted the Customer of other
brand with help of these points
 Highlighting special features in the product in
compare to other brand.
 Power consumption
 Brand establishment
 Product service
 Warranty
 Benefit of customer
LEARNINGS
 About the Products
 Customer Handling
 Store Hygiene
 Display Gap
 Product cleanliness, POPs
 Customer Feedback
 Providing Information about the other available products
 Finance offer
 Converting Customer
THANK YOU