CATALYSIS –THE EFFECTIVE BACKUP FOR

MARKETING AND SALES PROCESS

WHAT IS CATALYSIS?

 CATALYSIS is a consultancy that assists you in

enhancing effectiveness of your Marketing &
Sales efforts.

 CATALYSIS is run by a seasoned Marketing &

Sales professional having 22 years Real Estate
selling experience with reputed builders from
Pune.
What will we do?
Pre-Launch
IDENTIFYING THE TARGET MARKET

 Who are the buyers?

 What are their requirements & preferences?

 What is their value perception?

Value = Benefit / Cost

MARKET MAPPING
SERVICE APPLICATION
You launch the “in demand” product mix at
Product mix available at the location your project. So that whatever you
“build is sold”

Pricing Strategy (Periodical) You sell your properties at appropriate price.

Apple to apple comparison with the

Amenities Comparison /
competitor’s projects. Identifying the best
Specifications Comparison
suitable amenities according to location &
prospective buyers.
Effective assistance to the architect in
Design Comparison (Layout and room
designing room sizes according to market
dimension)
demand.
BROCHURE DESIGNING INPUTS

SERVICE APPLICATION
You exploit the location equity effectively with
Comparative study of competitor’s attractive brochures. Hence location specific
brochures schemes brochures will be studied before
designing our brochure.
Every project has some uniqueness. We will
derive that uniqueness out of your project &
Theme / USP development
highlight the same in the brochure so as to get
best outcome.

Continuous interaction with the agency’s

Interaction with Ad agency creative team so as to make the brochures
highly effective.
PLANNING INPUTS

SERVICE APPLICATION
Sales Target Planning in You avoid early selling @ lower price
accordance to the construction or fund blockage in ready possession
schedules buildings.

Adequate & trained sales people

Sales Organization structure,
are available at the sales office to
Requirement of sales staff
handle the prospective buyers.

Site Sales office ambience, The prospect will be pleased to take

displays etc. favourable decisions.
CAMPAIGN DESIGNING
SERVICE APPLICATION
Identifying appropriate sales promotion media
Media Planning and getting maximum mileage with optimum
expenses.
Budgeting Avoid impulsive expenses.
Creating and maintaining relations with
marketing associates like internet Ad providers,
Interacting with service providers
Channel Partners, Corporate promotion
possibilities.
Every project is an individual brand. Facilitating
Branding
Brand treatment to the project.
Assurance of strict adherence to the promotional
Interaction with Ad agency for Ad
philosophy like USP, Brand image, ad themes in
Artworks
every ad and related publication.
SALES MONITORING

SERVICE APPLICATION
Designing Professional approach to
Sales process designing
enquiry management and CRM.
Continuous up gradation of the selling
Sales Team Informal Training skills of the individuals in the sales
department.

Equipping the sales team with proper

Sales Input determining inputs like presentation folders, rate
cards, testimonials etc.
Quantitative / qualitative Evaluation of
Periodical Sales person appraisal
the individuals in the sales department.
What will we do?
Post-Launch
DOCUMENTATION

 Getting the enquiries documented in proper format

 Ensuring Periodic follow up with the prospects with

documentation

 Reporting formats for Sales Staff

REPORTING

SERVICE APPLICATION
Quantitative / qualitative Evaluation of
Campaign result analysis sales promotion campaign. Analysis of
Enquiry Trends

Sales promotion media, performance Working and comparing Cost per Enquiry
analysis / Cost per Walk-in.

Precise data of the happenings in

Daily, Weekly, Monthly sales performance
numbers, to understand various sales
report monitoring
trends emerging at the project.
PUBLIC RELATIONS

SERVICE APPLICATION

Broker Networking Developing broker network (if necessary).

Coordinating with Housing Finance Avoiding undue fund blocking with the
Companies HFCs'.
ABOUT THE CHIEF CATALYST
 NAME : VIVEK V. KHARAT
 Experience : 26 Years SALES AND MARKETING
Experience, out of which 22 years in Real Estate
Industry.
 Risen from the level of front line sales executive to
Vice President - Sales
 Served major construction companies like Goel
Ganga Group, Bramha Builders, Puranik Buildcon,
Mantra- Majestique Properties etc. in various
capacities.
FOR FURTHER DETAILS

Call: 9049798763
or
Mail to: kharatvivek@gmail.com