23 Sept 10

Key Elements:
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What is it and why do we care Mainstream the Underground Power to the Edges Community involvement Social Media for You

What is Social Media
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Narrative focused applications Users have the right to make content With social media you are both the consumer and producer (they talk back). Personal network... globally sourced Establishes an information layer above daily activities

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Word of Mouth
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Hear what is being said about your brand Taking ownership of your online reputation Driving customers back to the mother ship Blogs and Wikis improve online visibility Have the ability to influence perceptions early

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Social Web

Location smart People focused Community aware Services driven Hyper-local globally connected

What are Millennials

Key Thoughts

Mainstream the Underground
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Make free time in their day for ideas Encourage big ideas and far reaching plans Let them learn and get tools into their hand Accept failure and take acceptable risks Encourage the sharing of ideas and piggy back off them.. share your ideas Don t accept the same right answer, stay curious

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Power to the Edges
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Encourage problem solving, not rule following Ensure your intent and boundaries are known Knowledge defeats fear.. Don t stovepipe teams, mix them up... celebrate change Bring in mentors and experts sit them at the head of the table Give your team top cover

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Community Involvement
We are a social animal, in groups ideas become a reality Old way -craftsman showed 1 on 1 (the apprentice), new way -craftsman broadcast global.. (the mashup) Share problems... source solutions Use the tools and learn the language Connect the undergrounds make them mainstream networks.. Spend a little money, spend a lot of encouragement (Sugata Mitra: Granny cloud) Connected people become the smart grid

Dangers
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Expectation of on-line behaviour Transparency Negative attacks Coercive corrections Technology is always ahead of culture

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dvice
New-ish leadership for the social age
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Empower your team Connect them (wired and organic) Establish a credible feedback loop Own the culture (build a network of trust) Clear vision (common purpose) Be transparent but be the leader

dvice
5 Themes
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Create your vision.. Always move towards it Focus on what matters Know your people Listen and set the example Always learn from you team

Personal Social Web
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Realizing you are not alone Motivated by stories Personal research Idea generation Convergence Pulse taking

Questions
Leadership is about people and communications coincidentally so is Social Media
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Graphics, Blogs and pictures Brian Solis and JESS3 FlowTown PewResearch Center Nick Charney: Scheming Virtuously GCPedia CC stock pics from Flickr My own pics

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