Chapter

O U T L I5N E Learning Objective

Business
Objectives Speaking
Importance of Oral Communication
Improving Your Speaking
Barriers to Oral Communication
Preparing a Business Presentation
Developing a Business Presentation
Delivering a Business Presentation
Receiving and Using
Audience Feedback
Introducing Another Speaker
Evaluating and Improving Your
Speaking Skills
5
C H A P T E R

Business Speaking
Copyright © 2001 South-Western College Publishing Co.
Chapter 5 Learning Objective
Business Speaking Learning Objectives

1. Appreciate the importance of speaking skills in the

communication process.

2. Recognize and overcome common obstacles and barriers

to successful oral communication.

3. Understand and respond to the expectations, fears,

interests, and needs of your audience.

4. Select a speaking topic, gather, and organize the support

your speech will require.
Chapter 5 Learning Objective
Business Speaking Learning Objectives

5. Write and revise a basic informative, persuasive, or

entertaining speech, using effective visual aids and
appropriate speaking notes.

6. Begin developing effective delivery skills.

7. Effectively introduce another speaker.

8. Evaluate your strengths and weakness in order to develop

the speaking confidence you will need to succeed in
business.
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of THE IMPORTANCE OF ORAL

Oral
Communication COMMUNICATION
• Some 81 percent of recent business school
Improving Your
Speaking graduates rated this skill at the very highest
level of importance.2
Barriers to Oral
Communication • Among MBAs surveyed, 75 percent rated it as
extremely important.3
Preparing a
Business
• For long term success, 85 percent of MBAs
Presentation surveyed listed oral communication as
extremely important.4
Developing a
Business
Presentation
Chapter 5 Learning Objective
Business Speaking Recognize and overcome common
obstacles and barriers to successful
oral communication.

Importance of IMPROVING YOUR SPEAKING

Oral
Communication
• Speaking is the most useful of our
communication skills.
Improving Your
Speaking
• Managers advise tape-recording your talks to
improve speaking skills.
Barriers to Oral
Communication

Preparing a
Business
Presentation

Developing a
Business
Presentation
Chapter 5 Learning Objective
Business Speaking Understand and respond to the
expectations, fears, interests, and
needs of your audience.

Importance of BARRIERS TO ORAL COMMUNICATION

Oral
Communication
• Speakers may misjudge the audience, may
not be clear about their topic, and may
Improving Your
Speaking misread the occasion.
Stereotypes
Barriers to Oral
Communication • Believing that all members of a group will
exhibit characteristics observed in just a few.
Preparing a Prejudice
Business
Presentation
• Use your advance knowledge of an audience
to help understand their needs, interests,
Developing a
Business beliefs, motives for listening, and likely
Presentation reactions to your message.
Chapter 5 Learning Objective
Business Speaking Recognize and overcome common
obstacles and barriers to successful
oral communication.

Importance of Feelings
Oral
Communication • Affective: feelings, emotions, non-rational
thinking.
Improving Your
Speaking • Cognitive: the logical, rational, thinking side of
ourselves.
Barriers to Oral • Emotions or feelings can often impede clear,
Communication
unambiguous communication.
Preparing a Language
Business
Presentation • Words, by themselves, don't have meaning.
People assign meaning to them.
Developing a Culture
Business
Presentation • We are each slightly different people.
Chapter 5 Learning Objective
Business Speaking Select a speaking topic, gather,
and organize the support your
speech will require

Importance of Preparing for a Business Presentation

Oral
Communication
Determining Your Purpose
Improving Your
Speaking • Know your reasons for speaking.
• Have a clear idea of your objectives.
Barriers to Oral
Communication
Understanding Your Receiver
Preparing a
Business • Any speaker whose message, delivery,
Presentation
evidence, or style does not first consider the
audience that will hear it is destined for
Developing a
Business failure.
Presentation
Chapter 5 Learning Objective
Business Speaking Select a speaking topic, gather,
and organize the support your
speech will require

Importance of
Oral • What Makes People Listen?
Communication • What's being said?
• Who's saying it?
Improving Your • How is it being said?
Speaking

Analyzing the Occasion

Barriers to Oral
Communication
• Words, metaphors, examples, support
Preparing a
material, and delivery must reflect the mood of
Business the occasion.
Presentation
Selecting An Appropriate Style
Developing a
Business • Packaging counts and that people pay
Presentation
attention to style. Moods are infectious.
Chapter 5 Learning Objective
Evaluate Determine
Business Speaking
Message/ Purpose Assess
Your
Performanc
Receiver
e
Review
Audience Analyze
Feedback the
Occasion
The Business
Rehearse Speaking
Process
Select
Speaking
Style
Develop
Visual Aids

Write Establish
and Your
Revise Gather and Objectives
Organize
Support
Chapter 5 Learning Objective Write and revise
Business Speaking a basic informative, persuasive, or
entertaining speech, using visual aids
and speaking notes.

Importance of Developing a Business Presentation

Oral
Communication
Focusing Your Topic
Improving Your • You must do your best to develop and deliver
Speaking
a talk that best meets the needs of those who
will hear you speak.
Barriers to Oral
Communication
• As a rule, the narrower the topic, the easier it
will be to gather and organize your material
Preparing a
Business Establishing Objectives
Presentation
• Your objectives must be directly related to
Developing a your purpose for speaking.
Business
Presentation • Informative? Persuasive ? Entertaining?
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of Gathering Support

Oral
Communication • Your evidence should be topical,
timely,accurate, believable, and complete.
Improving Your
Speaking • Different audience members will be moved by
different types of support material, you should
Barriers to Oral consider spreading your evidence.
Communication
• Include:
Preparing a • Emotional support, facts, figures, and logic.
Business Appeals to pride and pity, affection and anger, or
Presentation fear and security might well convince those who are
indifferent to logical or rational appeals.
Developing a
Business
Presentation • The sources of your support
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of Organizing Support

Oral
Communication Give your audience an easy-to-follow pattern
that they can plug into and understand.
Improving Your
Speaking • Chronological: a time pattern often used with
informative speeches
Barriers to Oral • Topical: divide your speech into major topics and
Communication sub-topics
• Geographic or Spatial: often used in informative
Preparing a speaking, this approach begins at the front and
Business
Presentation moves to the back
• Cause-and-Effect: Persuasive presentations often
Developing a begin with a known effect and move to a probable
Business cause
Presentation
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of Organizing Support (continued)

Oral
Communication • Problem-Solution: Begin with a known problem,
then advocate a particular solution
Improving Your
Speaking
Writing Your Presentation
Barriers to Oral • The Introduction: To gain audience attention and
Communication encourage them to focus on your topic
• The Body of a Business Presentation: Refer to
Preparing a
Business no more than three main points.
Presentation
• Transitional Devices: essential for coherence and
smooth flow between major points
Developing a • To add an idea, to give an example, to contrast, to
Business
Presentation compare, to begin a conclusion
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of Writing Your Presentation (continued)

Oral
Communication
• The Conclusion:

Improving Your • to summarize the main conclusion

Speaking • to reinforce the main purpose for speaking
• to let the audience know the talk is about to end
Barriers to Oral
Communication
Revising Your Presentation
Preparing a • Check the Language: Natural? Warm? Friendly?
Business
Presentation • Check the Flow: Coherent? Smooth?
• Check the Bulk: Superfluous references?
Developing a • Check the Timing: Fits the “time window?”
Business
Presentation • Check Your Argument: Point made?
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Importance of Using Visual Aids

Oral
Communication
• Explain: Use pictures, drawings,photos, maps,
charts, diagrams, graphs, and tables to show
Improving Your relationships, explain size, quality, and nature
Speaking
• Reinforce: Repeat, reinforce, and augment
Barriers to Oral • Clarify: If you can’t easily say it, then show it
Communication
• Approval: Speech review and approval assure
against misrepresenting the firm
Preparing a
Business
Presentation

Developing a
Business
Presentation
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Delivering a Delivering a Business Presentation

Business
Presentation
Selecting a Method of Expression

Receiving and
• Manuscripted: word-for-word notes
Using Audience
Feedback
• Memorized: least common, most troublesome
• Extemporaneous: thoroughly researched,
tightly organized, well rehearsed, and spoken
Introducing
Another without a manuscript. Small note cards.
Speaker
• Impromptu: unprepared, delivered on the
spur of the moment
Evaluating Your
Presentation Preparing Your Final Text for Delivery
and Improving
Your Skills
• Prepare a full manuscript for multiple events
Chapter 5 Learning Objective
Business Speaking Appreciate the importance of speaking
skills in the communication process.

Delivering a Develop Your Delivery Skills

Business
Presentation
Rehearsing your presentation will:
• Limit your timing
Receiving and • Improve transitions
Using Audience
Feedback • Identify “rough spots,” difficult words, and clumsy
phrases

Introducing Controlling Your Anxiety

Another
Speaker
• Pick a familiar subject
• Practice frequently
Evaluating Your
Presentation • Picture the audience as friends
and Improving
Your Skills • Position yourself to be free of tension
• Pace yourself as you present
Chapter 5 Learning Objective
Business Speaking Begin developing effective delivery skills.

Delivering a RECEIVING AND USING AUDIENCE

Business
Presentation FEEDBACK

Receiving and Prior to your speech...

Using Audience
Feedback • ask someone to listen carefully to your argument
• ask them to consider to your evidence
Introducing
Another • ask them to comment on the organization of your
Speaker material

Evaluating Your
Presentation
and Improving
Your Skills
Chapter 5 Learning Objective
Business Speaking Effectively introduce another speaker.

Delivering a INTRODUCING ANOTHER SPEAKER

Business
Presentation

• Like a social introduction. It brings people

Receiving and together, establishes a friendly atmosphere,
Using Audience
Feedback and creates interest.

Introducing
• Keep it brief
Another
Speaker • Keep it appropriate
• Keep it accurate
Evaluating Your
Presentation • Keep it interesting
and Improving
Your Skills • Keep it believable
Chapter 5 Learning Objective Evaluate your
Business Speaking strengths and weakness in order to
develop the speaking confidence you will
need to succeed in business.

Delivering a EVALUATING AND IMPROVING YOUR

Business
Presentation SPEAKING SKILLS

Identifying Your Strengths and Weaknesses

Receiving and
Using Audience
Feedback • Note the criticisms and observations that
others make.
Introducing • Keep a list of errors, consult a writing book
Another
Speaker
Beginning To Know Yourself

Evaluating Your • Make your strengths work in your favor

Presentation
and Improving • Eliminate or reduce weaknesses
Your Skills
• Be determined
Chapter 5 Learning Objective
Business Speaking

The End

Copyright © 2000 South-Western College Publishing Co.