WORLD CALL TELCOM

GROUP MEMBERS

SYED MOHANNAD AFTAB SHAH SYED ZAFAR MAHMMOD SHAH MUHAMMAD FAHAD RIZWAN NAUMAN AHMED MIRSUB ISLAM

HISTORY
‡ ‡ The world call service has been started in Pakistan since 1990¶s. In 1996 First Capital Securities Corporation began a payphone operation called World call Payphones Limited in Pakistan. World call is the first private sector telecom operator to start Long Distance and international services in Pakistan. They can offer nationwide and international calling facilities to the customers. Today (47,000) payphones all over the country. In 2000 World call Multimedia established a (HFC) cable network in Lahore thus becoming the first Multi-service operator in the country.

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HISTORY

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It has partnered with Samsung for a CDMA 2000 1x solution (with EVDO option). WTL started service from Lahore in June 2005 which is now available in 14 cities.

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WTL also acquired an LDI license and service commenced at the end of year

VISION STATEMENT

World call Telecom Limited is committed to achieving dynamic growth and service excellence by being at the cutting edge of technological innovation. We strive to consistently meet and surpass customers, employees and stake holder.

MISSION STATEMENT

Create new standards of product offering in basic value added telephony by being more cost effective, easily accessible and dependable, thus ensuring real value of money to all segments of market.

PAST & PRESENT PERFORMANCE
‡ WTL is focusing on its aim of becoming the number one national alternative telecoms provider. Creating new telecoms businesses and drawing investor attention to the value of World call. Most extensive and diversified telecom deployments by a private operator in Pakistan. Business Plus is one of the Pakistan¶s one of the leading business channels is running by World call. National distribution network across 220 cities and 50 Regional offices encompassing with a wide network of more than 59,000 points-of-sale.

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STRUCTURE ANALYSIS
‡ MEHDI MOHAMMED AL-ABDUWANI is the chairman of the company and the decision of the company is centralized Major decision making of the company lies in the hand of the board of directors The internal communication (within department) they are currently using Local Area Networking, and for the communication with other heads of departments they are using simple internet. Managing director of the finance department is responsible for the forecasting of new projects and also for the costing of the current departments Director of information technology is Shahid Mahmood which is responsible for the use of technology in the organization by departments and between other departments

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STRATEGIC VISION

Number one national alternative telecoms provider and a leading multi-services operator with regional and international footprint.

INFORMATION NEED OF COMAPNY
‡ OPERATIONAL NEEDS ‡ MANAGERIAL NEEDS ‡ STRATEGIC NEEDS

OPERATIONAL NEEDS

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World call needs to have information about its daily operation like daily sales transactions, No. of orders placed by the franchises, no of complaints from their customer (franchise and consumer), quantity of telephone set to be ordered

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Need customer information for the interaction with their customers daily, also need to know how many connections available in the particular area so that they can assign the free ports to the demanding users, also need complete information about the packages of the company on their products

MANAGERIAL NEEDS

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Information about the customer changing demands and should know about the technology Information about the installation of new BTS Price fluctuations in the market and the stock exchange status

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STRATEGIC NEEDS

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Know about the SWOT Up coming threats and opportunities in the industry Potential of the company to take advantage of new coming opportunity and the ability of the company to fight against any threat posed by the environment

7 P¶ s
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PRODUCT
‡ DATA

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ENTERTAINMENT

(WORLD CALL DIGITAL TV, CABLE TV, VIDEO ON DEMAND) (WORLD CALL WIRELESS PHONE)

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VOICE

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LDI

PRICE
‡ Data Equipment Prices: 1200-1500-2000

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Entertainment Equipment Prices: 1800-2000

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Voice Equipment Prices: 2200-3000

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LDI price is determined through bandwidth of the call

PLACE

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Main head office in Gulberg and building is located in Barket Market Lahore

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Placement of our product is in the Lahore

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Focused in Lahore instead of other cities

PROMOTION

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Cable TV Periodic Magazines Bill Boards

PUBLIC

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High profile service provider

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Public views

PUBLIC RELATION

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World call is a brand based and targeted on the business class Good relations with their stake holders as well as all there costumers through there friendly costumer care services

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PHYSICAL EVIDENCE

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Introduce its most public favorite product (EVDO) an USB WiFi device

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Great deal to do with the business market of Pakistan

INDUSTRY ANALYSIS

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PEST ANALYSIS POLITICAL FACTORS ECONOMICAL FACCTORS SOCIAL FACTORS TECHNOLOGICAL FACTORS

POLITICAL FACTOR

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Licensed company and operating since 1995 and continuously improving and expanding their business although in that period Pakistan political environment has very dramatic changes Policies for the expansion of the telecommunication industry Overall GDP is going down Agreements with some Asia countries

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ECONOMICAL FACTORS

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Suffered from decades of internal political disputes, low levels of foreign investment, and a costly, ongoing confrontation with neighboring India Major supplier of World call of the handsets and desktop are from china, Japan and Germany so economical changes in the prices of electronics make the supplier to increase the price of their products Economic crisis of the supplier¶s country may also affect the prices of their product

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SOCIAL FACTORS
‡ Change in the lifestyle trend will affect the profitability of the company

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Good strategy for expansion of the business, started with pay phones but as they realized that customer are shifting to wireless technology , they came up with wireless phone

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Introducing internet cable to full fill the changing needs of the customers

TECHNOLOGICAL FACTORS
‡ Threshold of a new wave of innovation that will roll across the IT industry

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Many companies are operating with GSM technology but World call has CDMA technology in their wireless network

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Cyber net is coming with high speed internet which will threaten the World call cable

COMPETITIVE FORCES MODEL

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THREAT OF ENTRY BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF BUYERS THREAT OF SUBSTITUTE RIVALRY OF NEW FIRM

THREAT OF ENTRY

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Threat of entrance in this industry is very high Policy is unveiling, the PTA is giving the licenses to four telecom companies and now in Pakistan, there are nine telecom industries operating in Pakistan On the other hand, higher cost will be the factor of restriction of entrance, so according to this factor, there is no threat to entrance

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BARGAINING POWER OF SUPPLIER

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Power of the supplier is low with respect to the software Buying their handsets from Samsung, Motorola, and Wastech/NeoLeadertel Fiber optic cable which is used for high speed internet facility has been provided by many companies

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BARGAINING POWER OF BUYERS

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Bargaining power of buyer is higher Buyer has many other choices to take the services from other telecommunication companies ISPs, and cable service Services of cable, there are many cable operators in the country who are providing almost the same services like World call

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THREAT OF SUBSTITUTES
‡ Threat of substitute is no more in that area of the business as the threat of substitute is low Telecommunication is the largest and the fastest growing industry in the current times. It is also the fastest way of communicating with the business world Big advantage of the telecommunication media is that it has less cost and high performance

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RIVALRY OF NEW FIRM
‡ ‡ Competitive rivalry will be at the highest level Advertisement campaigns of the rivals and you can see how intense the competition Battle for supremacy going on between the rivals Attracting new and potential switching customers are being used by all the competitors to gain as much market share

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COMPETITORS

‡ PTCL ‡ GO CDMA ‡ CYBER NET ‡ GSM OPERATOR

PTCL
‡ PTCL is operating in Pakistan from the earliest stages of Pakistan. It the first telecommunication company in the country Holds its monopoly since 2003, but after the investment policy is unveiled, it has no more monopoly in the country providing its customer the calling card options

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GO CDMA

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Newly operated company in Pakistan. It is being worked in the country after 2003 Enhanced its business operations in country very fast and very effectively, like other telecom companies its major business is to provide the telecommunication services and the internet services to the customer

CYBER NET

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Cyber net is one of the competitors of the World call by providing the ISP services to many organizations. Currently organization coming up with a high speed fiber optic internet (DSL) in Lahore. They are testing the response and the quality of this service in Lahore

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GSM OPERATORS

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Competitor of the World call is the GSM services provided by the GSM

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Established a wide area coverage network in Pakistan

SWOT ANALYSIS
‡ STRENGHT ‡ WEAKNESS ‡ OPPORTUNITY ‡ THREAT

STRENGHT
‡ ‡ Largest cable operator in the country Network size of the cable is 200,000 house pass scalable broadband FC network Network is deployed in the middle and high income residential areas. They have setup the first hybrid fiber coaxial network in Pakistan Only multi service operator in Pakistan

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21 point of presence nationwide and they want to grow it to above 40 in a year

WEAKNESS
‡ E-Mail to communicate with in the organization Company new strategies may be hacked from the internet System is not up to mark of the current requirements of the people Don¶t emphasize on the advertisement of their company, that¶s why they are loosing their customers or they are unable to attract their customers

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OPPORTUNITY
‡ Available to the telecom industry is that they can install new networks, fiber cables Intelligent people to come and develop the organization infrastructure. They also have the opportunity to create customer awareness and empowerment through IT and internet Developing cost in Pakistan is very low, so they can develop new networks with low cost Training to the people and can hire them after giving them training

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THREAT
‡ No restriction to entry because PTA is now operating on the investment policy Continued instability in the country can affect their business High taxation Lack of the understanding of the IT is also a threat to the company, that they are not able to hire the competent people for their job Lack of Government support

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STRATEGIC GRID MATRIX

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Currently implementing new technologies, changing the standards of their business. They also made gross roots experimentation by introducing the fiber cable of 750km

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Trying to improve the local performance of the business by offering low prices for the same services offered by the competitors

VALUE CHAIN ANALYSIS

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INBOUND LOGISTIC OUTBUND LOGISTIC OPERATION SALES AND MARKETING AFTER SALES SERVICE

INBOUND LOGISTIC

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Own warehouses and their own vehicles and they are storing their inventory in their ware houses until it is not being used

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Here goods are being purchased according to the requirements of the company and the goods in excess are being stored in the warehouses

OUTBOUND LOGISTIC

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Distribution of products to different authentic seller, departments and different shops

OPERATION

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Provide the services to the customers. Their operations are to implement the system where it is needed

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Need of implementing new amplifiers in order to strengthen the signals, they will implement it, where the BTS should be needed in order to increase the wireless signals

MARKETING & SALES
‡ Marketing managers are required to choose the way of marketing their products or new offers of their products Marketing department is also required to tell the potential customers and they are also required to find out the target people for their product Sales department is required to find the authorized dealers who can sell their products, giving them licensing Major focus of marketing department is on the promotion of services offered by World call Sales department is also focus on the promotion because their sale depends on the promotion of services offered

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AFTER SALES SERVICE
‡ World call has its own 59000 franchises or point of sale in the country, so they are doing very well in providing after sales services They have their separate customer relation management department whose unique function is to check where the customer is having problems and after identifying the problem they resolve the problem as quickly as possible They also have a separate customer care department, whose function is to record the customer problem and inform the technical department to fix it

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STRATEGIC ALTERNATIVE & OPTIONS
‡ Advance customer information database (Oracle 9i) should be developed which should contain all the information about the customer The address and other important information about the customer will be mention in their data base. They should buy a decision support system like Decision Edge system Establish an EDI (Electronic Data Interchange) system with its supplier and customer (franchises). It will help to update the Database after the sale of every connection

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STRATEGIC ALTERNATIVE AND OPTION
‡ ‡ Flexibility of ordering only at demand Reduce the haphazard of placing orders again and again with reducing inventory stocking costs and depreciation costs Online payment option , FAQ should be there on the site, website should be updated on regular intervals having information about all the packages, future plans and details about the franchises and telephone numbers of CRM and other customer related departments Online payment options could be provided by obtaining a secure SSL encryption connection online system will be their. Customer has to put customer ID after paying bills they can confirm their bills payments and reaming balances in the prepaid cards

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STRATEGIC IMPLEMENTATION
‡ They will come up with ERP or EDI etc. These IT techniques will help World call to have a competitive edge over the other companies in the market Providing facilities to the customers like online paying of their internet cable and telephones, a well positioned website which have all the answers of the customer¶s questions will really bring the customer loyalty Finance department can gave comments on the financial conditions of the company

Always remain ahead in delivering quality products and services conforming to the requirements of their entire internal and external customer

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FUTURE LANDSCAPE ‡ Emphasis to broadband segment across the
industry ‡ EVDO services have been launched in 7 major cities and the Company is now addressing the areas of service quality and creating awareness about the product along with building the effective service delivery channels Plans to add nearly 30% new house passes to its network in the coming year. The aim is to increase the subscriber's base and to reverse the declining trend recently experienced by the advertisement business stream

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LAPS IN THE ORGANIZATION
‡ World call faces is its governance. Most of the employees who are at a lower level in the company do not get incentives according to their work No such plans or terms to give its employees increments on their jobs, thus most of the employees tend to leave the company due to these issues World call have mostly covered the areas in and around Lahore only. Other than these areas the device is sold but there is no clear and available network for it to operate

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World call has to change most of its attention from the business class of Pakistan to the youth

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SUGGESTION & RECOMMENDATION

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World call should look into the fact that they are targeting the wrong market Terms and condition for the jobs in the company not as satisfying or as encouraging like other such companies (Wateen, PTCL etc) World call has to broaden its network coverage in Pakistan as a ice breaker in network service provider of Pakistan

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Thank You

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