Professional Documents
Culture Documents
Experience
Experience and
and expertise
expertise in
in Tea
Tea Cultivation
Cultivation and
and Manufacture
Manufacture for
for over
over 140
140 years
years
1873
Amalgamated
Plantations (P) Ltd.
1983
2007
1976
Assam - Government permission to use 5% of the total land holdings in the tea estate to pursue
multi-crop cultivation. Similar permission issued by WB Govt on March 30th 2015 3%
Horizon 4
Experiments + How can we add
Extension 2 further value
through branding?
Horizon 3 How can we
Experiments + differentiate
Can key marketing through
Extension 1 channels be innovation?
activated?
Value Can we activate
Horizon 2 long term
What are the issues contracts with
Experiments
buyers?
with scaling
cultivation? What are the
Do the crops grow? value addition
Can productivity be
Horizon 1 What could be
possible production
enhanced with opportunities?
better practices? How can
Business Case costs? productivity be
What marketing
What alternate
What could be the channels can we further enhanced?
models could be potential yields? specifically target?
more attractive than What are the What prices can we
tea? operational / logistical realise?
Could we create a issues? How can we
potentially viable What could be the improve the
integrated alternate possible channels and business model?
business? potential for sales?
Time
8th April 2015 6
Agri-business: Experiments
Fishery
Dairy
Marketability
Commercial
and Overall
Scalability
economics
Black pepper
• Independent SBU
• CIFA, AAU, Raha
• NFDB
• Dr MN Venugopal
• Spice Research Best-in-Class
Institute
• Exposure visits
Knowledge & Skill
Building • Commercializing by
Critical benchmarking to best-in-
Knowledge class across the world and
• AAU Professors Components incorporating forward
• Local Farmers looking PoPs and other
• Scaling-up to the next practices at critical mass.
Developing threshold of land
allocation by getting
Knowledge
best-in-class
Base consultants from an
India perspective
• Local inputs from farmers and Agri
University Professors to build a
baseline scenario and kick start
small experimental crops for
production
Time (3 - 5 years)
BP Nursery
In the Year 2013, APPL signed a MoU with CIFA ( Central Institute of Freshwater Aquaculture), an
ICAR institute located at Bhubaneswar for multiplying authority of an improved variety of Rahu fish
called “Jayanti Rahu” and become the first authorized center for breeding of Jayanti Rahu fish in
the NE region.
• Water conservation
Employment Generation - A total of 9.76 lakhs mandays has been created till date for
agri-business operations, wealth creation worth Rs 7.6 cr
Dairy – supplementary benefit of cow dung as organic manure and urine as bio-pesticide
You
Dairy – supplementary benefit of cow dung as organic manure and urine as bio-pesticide