Social Nedia 101

Simply put.
Social media is an interactive way of
sharing information on the web.
'ypes of Social Nedia
Social Networking
Professional
Networking
Social Book Narking
Social News
Blogs
Nicroblogs
Photo Sharing
video Sharing
File Sharing
RSS Feeds
Forums
Wikis
Social Networking Sites
Uses:
Connect to other people
Share information such as videos, photos,
news stories, etc.
Examples:
Facebook
NySpace
103 million users
Cender:
SS% female
4S% male
Age:
18·24= 2S%
2S·34 =2S%
3S·S4= 23%
21% are below 18
and above S4
Capabilities:
Connecting with
peers
Posting on ¨walls"
Sharing photos
Sharing video
Blogging (notes)
Nessaging and
Chatting
Sharing interests
Different Applications
Typical Facebook home page
Typical Facebook page
AAA Facebook (national)
Facebook Page Screen Shots
Facebook Page Screen Shots
Forums/Discussion Boards
Forums/Discussion Boards
Professional Networking Sites
Uses:
Connect with people in the professional
world
Upload a virtual resume
E·mail
Cive/receive recommendations
Examples:
Linked!n
Plaxo
Number of Users: 7S,000,000
Demographics:
Average Age: 43
Users in Upper Nanagement Positions:
32%
Nen: 4S%
Women: 46%
Linked!n
Social Bookmarking
Uses:
¨bookmark" links to share with other
internet users
Examples:
Digg
Delicious
Yahoo Buzz
Coogle Reader
13.S million users
per month
Cender:
S0% female
S0% male
Age:
<18= 12%
18·34= 33%
3S·43= 30%
>S0= 13%
Capabilities:
Share cool links with
friends/other online
users
RSS Feeds
Uses:
'rack changes in websites you visit often
Examples:
Coogle Reader
Some web browsers
RSS Owl
Shrook
NewsFire
Feed Demon
!n use since September, 2007
Cender:
S8% female
42% male
Age:
<18= 20%
18·34= 36%
3S·43= 26%
>S0= 18%
On Your Screen
Blogs - ¨isn't everything news
to somebody?"
Over 400 million ¨active" blog
Uses:
Share interests and ¨news"
Post pictures, videos, etc.
Examples:
Blogger
WordPress
ProBlogger
'ype Pad
About 600 million
blog ¨users"
Cender:
43% female
S1% male
Age:
<18= 8%
18·34= 41%
3S·43= 31%
>S0= 20%
Capabilities:
Cive ordinary people
the opportunity to
post news
Citizen journalism
Sharing photos
Sharing video
Comments
On Your Screen
Nicroblogs
Uses:
Short snippets of information
Similar to a Facebook ¨status"
Examples:
'witter
'umblr
S0 million tweets per
day
Cender:
SS% female
4S% male
Age:
<18= 18%
18·34= 4S%
3S·43= 24%
>S0= 14%
Capabilities:
Post ¨short" news
snippets
140 character limit per
post
Citizen journalism
Sharing photos, video,
links, news
¨follow" celebrities
¨re·tweet"
Direct tweeting
capabilities
2.4 million accounts
Cender:
S0% female
S0% male
Age:
<18= 17%
18·34= 38%
3S·43= 31%
>S0= 1S%
Capabilities:
Post ¨short" news
snippets
Citizen journalism
Share interests
Posting photos,
video, links
!nformation Sharing
'ypes of
!nformation:
video
Photos
Files
Examples:
You'ube
iNemories
Flickr
Photobucket
Slideshare
Scribd
!ssuu
Other 'ypes of Social Nedia
and Social Nedia Plug·ins
Wikis
Wikipedia.com
Wikispaces.com
Forums
Answers.yahoo.com
Podcasts
Apple.com (i'unes)
Nini URL's
'iny.cc
Bit.ly
Buttons/!cons
Facebook ¨like"
Connect to other sites
Applications
Farmville
Events
'emplates
Personalize your space
Cadgets
Slide shows
Search bars
And finally.
'he best way to learn about social media
is to USE !'
Nake yourself Facebook and 'witter
accounts. Start a blog.
Play with the different sites while you
have a free minute (or while
procrastinating). Hey, it works for
college students
Creat ¨Social Nedia 101"
resources (and PR tools)
http://www.interactiveinsightsgroup.com/blog1/social
mediabeginnersguide/social·media·tools·101/
http://www.pr·squared.com/
http://traffikd.com/social·media·websites/
http://onbloggingwell.com/23·types·of·social·media·
sites/http://www.cybermarkintl.com/seo·blog/the·
types·of·social·media/
http://socialmediaroadtrip.com/
http://tradesmeninsights.com/2003/08/26/social·
media·who·uses·it·and·why/
Resources
Blogger.com
digg.com
facebook.com
http://advertising.linkedin.com/audience/
http://kevinmcintosh.com/social·media·marketing/different·types·of·social·media
http://www.cyberjournalist.net/news/003674.ph
http://www.ehow.com/how_4473422_use·professional·networking·websites.html
http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social·media·
tools·101/
http://www.istrategylabs.com/2010/01/facebook·demographics·and·statistics·report·
2010·14S·growth·in·1·year/
http://www.quantcast.com/
linkedin.com
Reader.google.com
'umblr.com
'witter.com