ABMazing Frogs

GROUP
 CASE 7.
LIGHTHOUSE
INSURANCE
COMPANY
Help me make it through the night
 Introduction
 The Lighthouse Insurance Company was founded in 1970. It is
engaged in selling non-life policies specially those related to fire and
allied line, motor car, marine, personal accident, bonds, and
miscellaneous lines. The company is a stock corporation with 51
branches all over the Philippines from Northern Luzon to Southern
Mindanao. It employs a total of 305 employees manning the head
office in Makati City and all the branches.

 The company’s Human Resources Department is composed of five

employees including its head, Ms. Emerenciana Soriano. The
department maintains a file of the company’s record of personnel.
The branch managers are responsible for recruiting branch
personnel who are trained at the head office from one week to one
month. When the position of branch manager (BM) becomes
vacant, the general manager pulls someone out from the Marketing
Department to fill the vacancy.
 Introduction
 The performance of new branch managers is lackluster in the first
few months. After a year, either their performance improves, or
they fail totally.

 When a BM’s position becomes vacant, the HRD immediately

coordinates with the Vice President for Marketing and without much
fuss, facilitates the transfer of the most senior of the eligible to
assume the BM’s post.

 This year, the vacancies for the BM’s were unusually higher than
last year. Last year’s vacancy for BM’s consists of only one and it
was immediately filled up. At the beginning of the third quarter of
this year, six vacancies have already occurred of which only three
could be filled up. After five months, still no suitable replacement
could fill the other three vacancies.

 Ms. Soriano is now thinking of the best move to solve the problem.
 Statement of the Problem
1. What is the capability of the branch managers
in terms of recruitment?

2. How is HRD in Training and Development?

3. How is Human Resource Department in

terms of Strategic Human Resource
Management?
 SWOT ANALYSIS
Strengths:
- Company was founded in 1970
- Company is a stock corporation
- 51 branches all over the Philippines from Northern Luzon to
Southern Mindanao
- Human Resources Department is composed of five employees
including its head
- Department maintains a file of the company’s record of
personnel
- Last year’s vacancy for BM’s consists of only one and it was
immediately filled up
 SWOT ANALYSIS
- Employees for each branch is insufficient to cover up the roles and
responsibilities.
- One of the function of a Branch Manager is staffing/recruiting personnel for
the branch.
- When the position of branch manager (BM) becomes vacant, the general
manager pulls someone out from the Marketing Department to fill the
vacancy.
- The Branch Manager’s position becomes vacant, the HRD immediately
coordinates with the Vice President for Marketing and immediately
decide for the transfer of the most skilled/qualified personnel from the
Marketing Department to function as the Branch Manager.
- Third quarter reflects six vacancies have already occurred of which only
three could be filled up.
- After five months, still no suitable replacement could fill the other three
vacancies.
 SWOT ANALYSIS
- The Branch Manager’s position becomes vacant, the
HRD immediately coordinates with the Vice
President for Marketing and immediately decide for
the transfer of the most skilled/qualified personnel from
the Marketing Department to function as the
Branch Manager.
- Third quarter reflects six vacancies have already
occurred of which only three could be filled up.
- After five months, still no suitable replacement could
fill the other three vacancies.
 SWOT ANALYSIS

- External hiring for BM position who could have

been more than qualified and experienced than the
ones pulled out from the marketing department
- External hiring those who are still on-active file
– may have adequate managerial experience and
qualities and credentials but did not qualify for a
specific position during previous recruitment and
selection.
 SWOT ANALYSIS
Threats:
-Competitors chance to take advantage of
Lighthouse Insurance Company’s concern in
Branch Management position.
- Confidentiality of the company will be at risk.
- Skilled Personnel will be pirated by other
competitor.
Alternative Courses of Action
ADVANTAGE DISADVANTAGE
Someone coming from the marketing failure to strictly monitor, will lead to chaos
department, training and development in an organization. It will add more pain in
Training and
will help them be aware to the type of the butt of the company.
Development job they may into.

competition among employees may not

Invite skilled and
External Hiring be healthy.
experienced people qualified
for the position. Expensive, time consuming process.

Strategic SWOT Competitive Lack of Company support

Human Advantage
Resource
Management
 CONCLUSION AND
RECOMMENDATION

Conclusion:
Put them under training and development
before deploying them to work.
 CONCLUSION AND
RECOMMENDATION
Recommendation:
The group recommend alternative course of action
number one.
THANK YOU!