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Highlights of Indian Real Estate About magicbricks.com Business Model Growth prospects USP Alliances Services Competition Marketing strategies Future plans
Real estate in India is touching new heights Foreign direct investment (FDI) : Invest in Indian properties.
It¶s ever growing economy which is on a continuous rise with 8.1 percent increase
This sector is budding in the areas such as residential, retail and commercial Indian metros.
Easier access to bank loans 2.Advantages that to the growth: 1. Absence of clear title to property. This creates risks for investors. the risk of litigation is high. . Boom in economy 3. Higher earnings Problem faced by Real estate: Unorganized and underdeveloped.
` ` ` Demand is high The revised investor friendly policies With this sudden change in investment policies.000 square meters (538. ` Indian real estate sector is on boom and this is the right time to invest in property in India to reap the highest rewards .200 square feet) of floor space. the overseas firms can now put up commercial buildings as long as the projects surpass 50.
of extrenal websites linking to it ` 2.com was first registered on October 14.300 4. The domain name magicbricks.com is owned by Times Business Solutions Limited. India . Traffic Estimate rank Traffic monthly visits Worldwide rank Ranked in India No.621 3.550.453 268 456 . 2005. ` Headquartered at Noida.` Magicbricks.based website.
com empowers users with µNext-Gen¶ tools and services.` Since its inception. . the portal has taken rapid strides in developing new businesses and has managed to achieve tremendous growth and success in a short span of time. like µMagicBricks Mobile¶ & µMagicSMS¶ ` Also provides with exposure and leads not only across India. ` MagicBricks. but globally as well.
com) is a Private Sector Organisation that offers services in ITe- commerce/Internet with Annual Total Turnover of 500-1000 Crs and with Employee Strength of 501-1000. MagicBricks.` Times Business Solutions (Magicbricks. and advertising booking service. Ads2book. SimplyMarry. ` Times Business Solutions Ltd (TBSL) includes e-recruitment services. Yolist. real estate portal. Timesjobs and SmartHire. . matrimonial classifieds site. general classifieds site.
2.11 (Unix) DAV/2 mod_jk/1.243.charset=utf-8 Search keywords Home page title Meta keywords ` ` ` ` .23 Web Technology: n/a Content Type: text/html.2.` IP Lookup: 59.160.18 Server Platform: Apache/2.
Business Model B2B & B2C Ads appearing in TV as well as in Google Ads in Indian blogs. of a few keywords in Google search has been an integral Bidding part of the magicbricks¶ advertising strategy. µVizag¶. . µMysore¶ µGurgaon¶ etc basically all new emerging townships. Plot related advertisements in their site. They have successfully reserved select keywords like µCochin¶.
as endorsed by comScore´ . as adjudged by comScore ` MagicBricks.com.` Consolidated leadership position in the online real estate space by recording the maximum number of Unique Visitors to its website. also reaches out to 9% more users than its closest competitor and 125% more people than the current No.3.com achieved the status of being the No. ` ³Within three months of its launch. With its revolutionary next-gen services customized specifically to address the real estate industry it has consolidated its position as the leader in the sector. MagicBricks.1 property portal in India.
property needs and providing them with exposure and leads across India and globally. .com has retained leadership position in other important metrics such as Total Page Views (56% more than nearest competitor) and Time spent by customers (90% more than nearest competitor) on the site. ` MagicBricks.com has gone up by 50 %.Secret of MagicBricks success ` Their Mantra : "Our innovations are geared towards delivering assured responses to all our users." ` Overall response from MagicBricks.
com seeks to address. .com¶s user-friendly features allow users to search for properties and make decisions in a transparent manner The portal provides an extensive inventory of developers. brokers and other professionals. a wide range of products and services directly or indirectly related to the real estate industry. Interviews with industry stalwarts.` ` ` ` In todays life the challenges that the investors face±lack of time and reliable sources of information. analysis by the best national and international consultants and welldocumented data related to products. prices and providers are provided to the user to keep abreast with the latest information of the real-estate market. These challenges are precisely what MagicBricks. MagicBricks.
President. President.` ` The Confederation of Real Estate Developer's Associations of India. Times Business Solutions in 2006 .com for an exclusive on-line partnership. (Credai). CREDAI and R Sundar. The MoU was signed by Ramani Sastri. the country¶s apex real estate body has signed an Mou with MagicBricks.
Builder Apply Loan Rent Zone Property News .Seller Buyer ` ` ` Post Property Search Buyer Advertise Property ` ` ` ` ` ` Search Property Post your Requirement Search projects . Agent |.
Online marketing Cheap: Putting up a blog.Cost Both types of marketing involve cheap and expensive methods alike. b. joining forums. as well as air time for television and radio networks. and others. . and commenting in others¶ blogs to spread the word about your site or business. plus engaging in search engine optimization programs like Pay-PerClick. Expensive: Paying for a domain. a. Expensive: Paying ad space for newspapers and magazines. link building. Offline marketing Cheap: The use and distribution of flyers and leaflets.
Online marketing There¶s a lot of free space in the cyber world for business exposure. b. you reach people on a global level. as well as by putting up an online site. .Coverage a. Offline marketing Marketing offline may not reach a global level as much as online marketing. By advertising online through banners and other marketing means. and millions of people browse the internet everyday. but it is advantageous in such a way that it covers more number of people in a particular targeted area.
Offline marketing This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. And. many customers are doubly cautious when it comes to doing transactions This causes people to doubt the authenticity of online businesses.Customer Relationship a. . More people trust advertisements found in newspapers or television stations that they rely on. the word of mouth that results can be a very good asset to boost your business. However. b. even those that are legal in reality. Online marketing Everything about the company or the product is presented in a website and online catalog.
and Makaan.com. Based on data from Alexa. 99acres.5 times higher than Makaan. Time spent per user was also greater.` The Indian version of property portal IProperty ± In. The company was formerly known as RealAcres. 3.com. Malaysia.com. IndiaProperty. and five times greater than IndiaProperty. IProperty ispart of the IProperty network which operates property portals in Singapore. ` ` . the company reported page views that were 50 percent higher than MagicBricks and 99acres.IProperty.com.com ± was ahead of competing Indian real estate sites MagicBricks. Hong Kong and the Philippines.
com Propmart.com .in iProperty.ebay.com MagicBricks.com Realestate.com Indiaproperties.com Indiahousing.com Indiaproperty.list the Top 10 Indian Websites under various categories for the best sources online. Site / competitior 99acres.in Hdfcrealty.com Realestateonline.
com claimed the title of top Indian portal in November 2009 it also referred to comScore figures.com and indiaproperty. but again did not give an exact total.` Two portals in India ± magicbricks. . ` ` 9acres.com is also highlighting three industry awards it won in 2009: the India Infra-Realty Achievers Award.com ± both claim to be the country¶s number one portal. and the Accommodation Times¶ National Real Estate Award. receiving over 17 million page views from users who spent an average of 18 minutes on the website. When magicbricks.com¶s release points to March 2010 comScore figures that show it had a 43 percent share of traffic for the month. 99acres. the Building Industry Award.
It also launched a phone-based service and held property fairs for affordable homes .com¶s strategy to stand out in this highly competitive market has been to look beyond the Internet to engage customers.` ` Magicbricks.
com is investing in some more traditional telecommunications ± a telephone version of the website. .` While most portals are busy investing in iPhone apps. Indian property portal magicbricks.
Tamil. Bengali. It operates 7 days a week from 8 am to 8 pm . the service allows anyone with a phone to call the tollfree number to buy.` ` Real estate portal MagicBricks.com has launched µMagicBricks on Phone¶. Marathi. sell and rent real estate in India. According to MagicBricks. Kannada and Malayalam. Hindi. a property phone line service available at 1-800-200-4050 in eight languages -English. Gujarati.
this service will address the property needs of an additional 400 million people. the online real estate market in India is close to Rs 45-50 crore.com. business head. MagicBricks. who have access to a telephone ` .` According to Ramathreya Krishnamurthi.5 times that of internet penetration. With telecom penetration in India at 7.
com has held a series of property bazaars for affordable homes. Among online real estate portals.` Indian property portal magicbricks.com ` . property bazaars are a unique offering from magicbricks.
` The actual number of footfalls exceeded the expectations. 100 Crores ` . People did not only come to visit & survey the available property options but actually booked properties on the spot.000 home seekers walk-in over the two-day event and conduct business of over Rs. The ³Rajnagar Extension Affordable Property Bazaar´ saw over 10.
` ` ` Fair resulted in many happy customers and developers Registered booking for over 40 projects on-thespot and generate thousands of leads for future registrations in their projects Lot of options and economic price to the buyer .
³Any association starts with a win-win objective.Promotion ` ` Magic Bricks tied up with Mumbai Champs Times Group is following a focused marketing strategy . the cricket will get an international platform and we will get the visibility .´ Through this deal.
³The tie-up has provided huge visibility for us´.com Mumbai Champs team was being coached by Sandip Patil and received high scores in the inaugural ICL 20s championship.com. vice-president and business head. ` . ` MagicBricks.According to Naveen Luthra. Just after the first match the website has got huge visibility and it continued with each match. Magic Bricks.
` Getting a franchisee for ICL as and when there is an announcement magicbricks.com will organizing similar shows in Chennai & Bangalore and many new cities ` .
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