SHAKTI SINGH CHUNDAWAT

JET AIRWAYS
About Jet Airways :
 Jet Airways (India) Private Limited is
India's leading private airline.
 It boasts a market share of about 29
percent.
 Jet operates a relatively young fleet of
Boeing 737 jets and ATR72 turboprops.
 It carries about seven million passengers
a year.
 Its reputation for punctuality and
outstanding service attracts a large
proportion of business travelers.
light on Naresh Goyal: Founder and
CEO
1.Naresh Goyal is the founder
and Chairman of Jet Airways,
India's largest domestic
airline.

2.In May 1974, Naresh Goyal

founded Jet air (Private)
Limited to look after Sales and
Marketing operations of
foreign airlines in India.

3.Naresh Goyal took

advantage of Open Skies
Policy of the Government of
India and set up Jet Airways
Key Dates:
1993: Jet Airways begins domestic
operations flying Boeing 737 jets.
1997: Kuwait Airways and Gulf Air
sell their stakes in Jet Airways.
1999: A regional network is
launched with turboprop aircraft.
2004: The first international services
are started.
2007: Acquired Air Sahara and re
launched it as jet lite.
Principal Competitors:
International Market :
- - British Airways
- - South West Airlines

Domestic Market :
- King Fisher
- Indian Airlines
- Go Air
- Spice jet
- Indigo
Market Share of aviation
industry
Marketing Strategy: STP for Jet
airways.
Market Segmentation:
2. Economic Class
3. Business Class
4. Premium class

Target customers
7. Business Class
8. Economic class(Jet lite)
Promotional Activities
For promotions we use tactics
like
i) Offering free tickets

ii) Concessional fares for

students

iii)Jet lite surprises

iv) Corporate deal offers

UNIQUE SELLING PROPOSITION

Customer relationship
Punctuality
Conclusion
 
 Out of our study we can conclude that Jet Airways is a
THANK YOU