Influencing Customer Behavior

State
Massachusetts

City/Neighbourhood
Alston/Brigton Boston-Back Bay Boston-Beacon Hill/West End Boston-Fenway/Longwood Boston-Financial District/Seaport Boston- North End Boston-South End Brookline Cambridge Central Cambridge-East &Kendall Cambridge West & north Charlestown Dorchester Jamaica Plain Medford Somerville South Boston Wellesley College

Number of Cars
10 22 13 13 13 13 19 21 30 10 12 1 1 11 2 15 6 2

City/Neighbourh Number of State ood Cars
New York Brooklyn- Cobble Hill Brooklyn-downtown Brooklyn Dumbo Brooklyn height Brooklyn-park Slope Brooklyn Prospect height Long Island city Manhattan-lower Manhattan-midtown Manhattan-Upper East Manhattan-upper west 1 1 1 2 6 2 1 25 33 14 18

State

City/Neighbourhood Adams Morgan American University/Tenley Capitol hill

Number of Cars 19 4 10 4 1 5 12 7 18 2 8 4 9 10 3 6 4

State New Jersey

City/Neighbourhood Hoboken Metro North Princeton

Number of Cars 4 3 2

Washington, DC

Catedral Height/Glover Park Catholic University/Brookland Cleveland park Cloumbia Height/Mount Pleasant

State North Carolina

City/Neighbourhood UNC Chapel Hill

Number of Cars 4

Downtown Dupont circle Farragut Square

Maryland

Silver spring Takoma park Greenbelt

3 3 2

GWU/Foggy Bottom Georgetown Howard University/Shaw Logan/Tomas circle

Verginia

Alexandria Arlington North Arlington south

1 11 2

U Street Van Ness Woodley Park

‡ Occasional Driving plan ‡ Extra 50 ‡ Extra 75

Exhibit 3: A selection of Boston Back Bay Zipcars
Car name Civic Cullen MINI Mojito Escape Edith BMW 325 Bethany Daily Price $65.00 $70.00 $75.00 $90.00 Hourly Price $8.50 $9.50 $10.50 $12.50

Exhibit 5: Zipcar Pricing by Region
Daily Price Range Massachusetts North Carolina Washington, DC Maryland Virginia $60-$90 $55 $59-$89 $59 $59-$69 Hourly Price Range $8.50-$12.50 $5.00 $8.50-$12.50 $8.50 $8.50-$10.50

New York / New Jersey Pricing
M-F Daily Price Range $65.00-$100.00 M-F Hourly Price Range $8.50-$12.00 S-S daily Price Range $65.00-$130.00 S-S Hourly Price Range $8.50-$16.00

Presented By: Shivam Singh Shishir Sourabh

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.