Ethical and Social Issues in Advertising

Ethical and Social Issues in Advertising Advertising is means of commercial communication Its impact on society at large is perceptual Hence it give rise to many social issues .

Ethical and Social Issues in Advertising Joseph Goebbels said A lie spoken over a hundred times becomes the truth Public at large tends to believe the media Rumour spreads faster than truth Gossip is more interesting than facts The constitutional freedom of speech therefore is subject to laws when it comes to commercial speech. .

[The internet has changed all that!] The Indecent Representation of Women (Prohibition) Act 1986. The young persons (Harmful Publications) Act 1956. The Emblems and Names (Prevention of Improper Use) Act 1950. forbids the use by private parties the use of certain names and emblems (mostly national emblems) . prohibits depiction of women in indecent or derogatory manner. forbids dissemination of harmful publication to persons below 20 yrs. The Post Office Act 1898 imposes similar restrictions on transmission of obscene matter through post.Ethical and Social Issues in Advertising Various laws applicable to mass media: Public morals and public policy : Section 292 and 293 of IPC 1860 prohibit dissemination of any obscene matter.

prohibits depiction of women in indecent or derogatory manner.Ethical and Social Issues in Advertising Various laws applicable to mass media: Public morals and public policy : Section 292 and 293 of IPC 1860 prohibit dissemination of any obscene matter. The young persons (Harmful Publications) Act 1956. The Post Office Act 1898 imposes similar restrictions on transmission of obscene matter through post. [The internet has changed all that!] The Indecent Representation of Women (Prohibition) Act 1986. forbids dissemination of harmful publication to persons below 20 yrs. forbids the use by private parties the use of certain names and emblems (mostly national emblems) . The Emblems and Names (Prevention of Improper Use) Act 1950.

Advertising & Ethics .

Ethical and Social Issues in Advertising Criticisms against advertising Michael Schudson said advertising associates a given brand or product with a prestigious person or a romanticized lifestyle and suggests that the use of the product will transform the consumer into a more beautiful. . The consumer believing or half believing this. and consciously or subconsciously coaxed by the ad s suggestion. buys the product . more desirable or more energetic human being.

Money and other comforts (including sex) are available for asking Campaigns like: I get what I want . Thus the gap between dream and reality gives rise to crime.suiting For the those who don t have to strive hard Only the best awaits them car Life of course is very different. . Most commercial advertising show affluence.Ethical and Social Issues in Advertising Criticisms against advertising Advertising creates unequal world.

The Maha Cola .The second car . well dressed.Ethical and Social Issues in Advertising Criticisms against advertising They make you buy things you don t need.The second and third TV . Insecurity against ageing.The children s own AC . . face made up.The second flat/house . Beautiful means fair.Feeds insecurities need to look good all the time (even in sleep).Extra large burger with extra cheese . .Junk food especially for children . coloured glossy hair.

Amul ad of mother & child asking Dad to make b fast] . men the breadwinner The servant will always stand or sit on floor Teachers/govt officials are made fun of [Though now the trend is changing.Ethical and Social Issues in Advertising Criticisms against advertising It builds stereotypes Women are the home maker.

Ethical and Social Issues in Advertising Criticisms against advertising It is sexist The male is the macho show of muscles/abs The female is sex symbol [Most deo ads females attracted to male never the other way around!] .

Ethical and Social Issues in Advertising Criticisms against advertising It exaggerates facts. Dar ke aage jeet hai Impossible feats Instant results This is particularly absorbed by children who then emulate the ads with fatal consequences .

snobbery and sex as virtues worth emulating .Ethical and Social Issues in Advertising Criticisms against advertising It wastes money that can be used for reduced price or improved product It uses appeals like envy.

ASCI seeks to ensure that advertisements conform to its code of self regulation and requires advertisements to be: . has a code of ethics which is elaborate and provides practical guidelines to practitioners.Ethical and Social Issues in Advertising The profession of advertising. like other professions. particularly minors. The ASCI has a goal to maintain and enhance public confidence in advertising.Truthful and fair to consumers and competitors . .Not to be used indiscriminately for promotion of products hazardous or harmful to society or individuals. The Advertising Standard Council of India (ASCI) is a representative body of people from world of advertising and draws experts from the industry.Within the bounds of public decency and propriety .

. The branding of soda is same as that of liquor A company had launched match box as a popular brand of cigarette.Ethical and Social Issues in Advertising Unethical forms of advertising Surrogate advertising where the product being advertised is made a surrogate of the main product to escape legal provisions. Palming Off Practice of giving an impression that goods or services are those of a competitor Deception When an ad has consumers believing that what may not be true Disparagement when an advertiser deliberately passes negative remarks against competitor. * Brand of soda is advertised as liquor.

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