INTEX MOBILE PHONES

Presented by Amrinder Singh Tarun Taran

Background
Established : 1996 Headquarters: New Delhi Products : ‡ Commenced business with just one item - Ethernet cards - in 1996 Today - more than 350 SKUs spread over 27 product groups Certification: ISO 9001: 2008 Standing : ‡ ‡ The only company in India offering such a wide range of ICT products under one brand across India through its own sales & service network Ranked 87th amongst the 200 fastest growing IT (hardware & software) companies in India

Overview 

Business : 8 business verticals ± Mobile Phones, PC, Computer peripherals,
Consumer Electronics, Memory products, retail business 

Turnover : INR 593 CRORE in FY 2009-10 Growth
: CAGR of 38 % over last 5 years 

 

Coverage : More than 1000 cities and towns across India Presence : 29 branches, 2000 + distributors, 12, 000 + resellers, 130 retail
counters, 30 exclusive stores and 500 + service touch points 



Work force : 1800 employees; Over 9000 man years of experience Work culture : Systems, process and data driven; all India operations run on SAP &
VPN; e-service; TQM initiative launched in Nov, 09.

Overview
Technical expertise :
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A full-fledged technical department with specialized engineers and testing facilities for product development, evaluation of specifications, benchmarking, quality upgradation, QC processes, etc. A two-way communication and field-visit procedure to analyse warranty failures and continuously upgrade the quality of the products. No product is launched unless it has undergone a thorough technical and performance evaluation Recently set up a dedicated call centre for on-site service through a toll free number (18001038822 ) for delivering faster and better after-sales-service to the consumers.

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Sales and Profits of the company have shown substantial growth over the years. This has been achieved by : ‡ Rationalizing & Expanding Product range ‡ Technical development inputs on existing products and new products ‡ Geographical expansion ‡ Network Expansion - Branches - Service Centres - Channel Partners - Organized retail - Enhancing Brand Equity To meet the needs and demands of high quality and value added solutions.

Business Verticals
Computer Peripherals International Business Memory Products

Enterprise Business

Mobile Phones

Retail Business Consumer Electronics

PC

Business Verticals/ Products
Computer Peripherals
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Mobile Phones
˜ Debut in 2007; we launched India¶s first mobile phone with exclusive pre-loaded content from Walt Disney. ˜The portfolio has more than 20 handsets ±GSM, CDMA and Dual/ Triple SIM- G+G, G+C, G+G+C

PC
˜ Desktop PC ˜ Net-tops ˜ Display Monitor ˜TFT-LCD ˜CRT

Multimedia Speakers Headphones Cabinets SMPS Networking products Add On Cards UPS Keyboards Mouse Webcams

Business Verticals/ Products
Consumer Electronics
˜ DVD Players ˜ Headphones

Memory Products USB (Pen) Drives Multimedia (memory) /Micro SD Cards

Retail Business
˜ Exclusive retail chain ± INTEX SQUARE, 24 stores in operation

˜ More than 135 shop-inshop locations across speciality large format retail chains

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Brand INTEX is an extension of the values of the company and mirrors the company¶s vision and ideas to make a synergy in all offerings. Our vision is - ³Make Intex a globally respected name. Improve the quality of life of the people´.

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Focus on customer delight Seek technology and trade leadership Build corporate image Quality people Enhance work culture & environment Better and effective communication Optimise resource management Set benchmarking standards for Corporate Governance Sustained sales and profitability

We will realize our vision by: Market leadership Ethical practices Innovating in all facets of life Caring for the stakeholders Uplifting the ³Deprived´ by providing Health care, Education, Vocational Training and basic needs Conducting ourselves as good citizens

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Started in 2007, the vertical has a bouquet of entry, mid and high segment GSM and CDMA mobile phones. Service requirements are being looked after by Company¶s 65 Service centers and 57 Authorized franchisees. The vertical is expanding its product range in every quarter and also its product range across India. Keeping in mind the growing potential and the excellent response received so far,

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The logo cased in a rectangular box along with line ³Demand More´ connotes: Brand INTEX defines the changing aspirations of consumers by its white and red colour. It also looks contemporary that way.

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Demand More further defines INTEX as a future-proof brand which instills faith and self-respect in all its business activities. It also aims to broaden the horizons at INTEX i.e. we deliver more and that¶s why we demand more.

Demand More. Innovate...
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These are the brand values which make us a formidable player in IT hardware , Consumer Electronics and Mobile Phones segments. To come up with solutions to meet the ever increasing demands of target audience. To continually innovate in order to create a basket of contemporary products equipped with the best technology

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INTEX IN 5050
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Dual SIM, Dual Standby (GSM + GSM) FM on Loudspeaker and Stereo FM Recording MP3 Music Player 1.8" Large Screen Upto 2 GB expandable memory and GPRS enabled

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Feature Highlights
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Wireless FM radio Expandable Memory upto 2 GB Black List option Audio Player Torch Light Mobile Tracker

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IN 2010 NANO IN 2022 IN 4040 IN 3080

Review of INTEX IN 6633. (Gadgets n Gizmos , August, 2010) Intex IN 6633 (The Financial Express, All India, 22, 10) INTEX IN 3080 E Glider. (The Economic Times, Delhi, Kolkata and Bangalore editions, August 24, 2010) INTEX IN 3080 E Glider in The Hindu's Monday Supplement. (Hindu Metro Plus, Hyderabad, August 16, 2010 ) Cover story on Indian Mobile Handset Companies, (Graphiti- Telegraph's Sunday's magazineAll India, August 15, 2010)

Best Buy Award for Intex Mobile Phone IN 2020 Elegant, Digit Magazine, April, 2010 edition

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