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Nikita Sanghvi
Bharat Maheshwari
Nirmal Gajjar
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6 M STEVENS BUSINESS S6 Batch 2009-2011


 
  
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6 M STEVENS BUSINESS S6 Batch 2009-2011


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å "Our mission is to earn and grow the lifetime loyalty of our customers."
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å "They (Tesco) know more than any firm I have ever dealt with how their
customers actually think, what will impress and upset them, and how they feel
about grocery shopping."
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å "The whole philosophy is in balancing the business in favor of the customer.


That comes down to a mixture of company culture and customer insight."
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Building customer loyalty requires an understanding of your business's
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6 M STEVENS BUSINESS S6 Batch 2009-2011