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STUDENTS

COLLOQUIUM
presentation

PRODUCT SURVEY ON
CASUAL COTTON APPAREL

PRESENTED BY:

Akash Thakur
Bharat Maheshwari
Dipa Shah
Girish Nair
Content outline
 Introduction
 Features of Indian apparel industry
 Classification of apparel market
 Major branded players in Iindia
 Characteristics of casual cotton apparel retail sector
 Emergence & survival of international companies
 Price mechanism
 Rationale of sales promotion
 SWOT analysis
 Conclusion
 Reference
Introduction
 Cotton textiles count among the oldest industries in
India.
 One can follow it back to the times of Indus Valley
Civilization, when cotton fabrics of India were in
great demand even in the countries of Europe and
West Asia.
 Used for cottage or village industry.
 Early 19th century – Roots of Modern Cotton
Industry

Features of
Indian apparel Industry
 Most traditional and esteemed industry
 Second largest Employer
 Labor Intensive
 Accounts for 4% GDP
 Constitutes 1/3rd of India’s export earning
 Fabrics are produced in 3 sectors in India
1.Mills 5.3%
2.Powerlooms 70%
3.Handlooms 20.3%

Classification of
apparel MARKET
MAJOR BRANDED PLAYERS
IN INDIA
 Indian brands : Arrow, Van Heusen , Color Plus ,
Park Avenue, Parx, Connexions, Stanza , Allen
Solly, Raymond , Reid And Taylor , Wrangler
Ruff, Biba, Rimanika, Fabindia & many more.

 International Brands: L Philip , Dockers , Peter


England, John Players, Thomas Scott, Gotti,
Manzoni, Wills Lifestyle , Black Berry, Lee,
Ucb , Levis , Pepe, Gas, Tommy Hilfiger,
Woodland, Killer, Hoffmen, Fi, Satyapaul,
Bizare, Espirit, Plus, Status Quo & many more.

 SOURCE: www.naukrihub.com

Top Retail companies
in India
 Shoppers stop
 Westside
 Pantaloon
 Lifestyle
 Willslifestyle
 Globus
 Pyramid

SOURCE: www.naukrihub.com
CHARACTERISTICS OF CASUAL
COTTON APPAREL RETAIL SECTOR

 Teenagers - the trend setters


 Role of bollywood
 Seasonal variations on stocking pattern
 Need to clear inventory at the end of season
 Importance of sales promotions
MARKET SEGMENTATION
Market share
EMERGENCE & SURVIVAL
OF


INTERNATIONAL COMPANIES
 5% of the Total population of India prefers
branded clothes
 Indian economy growing at faster pace
 The purchasing power of the people increasing
 Shift of preference to branded clothes
Price mechanism
 Four phases for establishing the price in the market:

 Introductory price phase
 High price phase
 Markdown price phase
 Clearance price phase 
Price mechanism
ORGANISED SECTOR


 Assortment drivers : Size, Style, Colour

 Price setting:

Decided by head office

 Profit margin:
 min. 50% on each product


UNORGANISED SECTOR


 Assortment drivers :
PRICE RANGE
BRAND NAME SHIRT’S / T- TROUSER’S PRICE
SHIRT’S PRICE (Rs.) (Rs.)

TOMMY HILFIGER 1600-3500 -


(brand outlet)
ESPIRIT (brand 1800-2000 2000-2500
outlet)
COLOR PLUS 1400-1600 1800-2500
(brand outlet)
LEE (brand outlet) 849-1599 1799-2299

RATANAM 350-3000 500-2500


(ARVIND MILLS
OUTLET) (local
brand outlet)
Rationale of
sales promotion
 Objective

Organised sector:

 Reducing the piled up inventory


 Mainly done through end of season sale
 Time period set by head offices of the outlets.

Unorganised sector:

 Done according to the market needs


 Generally promotional activities in festive season
 Main motive -to push up the sales & demand

sales promotion
Khadi :

 No sales promotion
 Discount offer on Gandhi Jayanti

 Fabindia
 No promotional activities
 Advertisement by events- display of full inventory
 Competitors: sales in branded outlets,
 local handicraft outlets,
 roadside vendors.
Product bundling

 Known as ‘combo scheme’ or ‘pack scheme’ in
apparel market
 Common technique for sales promotion mainly in
organised sector
 Preparation of basket of apparel according to the
trend
 The retailer is the KING of the supply chain

SWOT ANALYSIS

 STRENGTH

 Raw material base
 Labour
 Flexibility
 Rich Heritage
 Domestic market



 WEAKNESS
SWOT ANALYSIS

 OPPURTUNITY

 Growing Industry
 Market access through bilateral negotiation
 Integration of Information technology
 Opportunity in High Value Items

 THREATS

 Decreasing Fashion Cycle
 Formation of Trading Blocks
CONCLUSION

 Readymade garment segment aware of
running trends, and demand the newest in
fashion and products at a reasonable cost.
 Readymade garment segment has become
more lucrative.
 It is anticipated that the readymade garment
segment will be the main segment in the
next five years. 

reference
 www.fibre2fashion.com
 www.allbusiness.com
 www.in.kpmg.com
 www. naukrihub.com
 www. gurjari.com
 www.iimahd.ernet.in
Brand outlets at Iscon Mall, S.G.Road-

 Tommy Hilfiger
 Lee
 Raymonds’
 Levis
 Pepe
 Fabindia At Judge’s Bunglow Road
Brand Outlets At C.G.Road-

 Kewal Sons
 My My
 Navkala
THANK YOU