NESTLE¶S PURE LIFE

PREMIUM DRINKING WATER

CONTENTS: ` ` ` ` ` ` ` ` Company·s introduction .Sameen Fakhar Company·s industry and competitive environment Market environment Company·s product line Marketing mix Market segmentation Problem with pure life Solution .

A Headquarters in lahore. Among top 25 companies of karachi stock exchange (KSE) Ensures its products available throughout the country .Company·s introduction ` ` ` ` ` ` Henri nestle founded nestle in 1866 Nestle·s logo ´good food . good lifeµ Nestle Pakistan is a subsidiary of nestle S.

we believe that research can help us to make better food. so that people live a better life´ .Company·s industry ` Nestlé's vision: ³ at nestle .

throughout the world.Company·s industry ` Mission statement: ³ nestle is dedicated to providing the best foods to people throughout their day. nestle contributes to your well-being. throughout their lives . With out unique experience of anticipating consumers¶ needs and creating solutions . and enhances your quality of life´ .

Launch of Nestle pure life ` ` ` Began in 1998 40% urban residents and 90% rural residents lack access to clean water Identified the problem of unsafe and unhealthy drinking water in Pakistan .

Competitive environment ` ` ` ` ` First one to launch bottled water in 1998 Maximum market share 85% New competitors like Sufi drinking water. aquafina Nestle always promoting brand as quality product Quality and trust has lead to success . springley .

Market environment ` Macro environment: ` ` ` ` ` Political Economic Social Technological international .

Market environment ` Micro environment: ` ` ` Customers Competitors suppliers .

Company·s product line ` Bottled water ` nestle pure life: ` ` Premium drinking water Offered in quantities of 0. 20L .5L.1.5L.12L.

Marketing mix ` ` Product Price ` ` ` Expensive for lower class Target pricing strategy Profit margin low Affordabilty determines the place of availability Prefer to make it largely available in cities Sales higher in cities Convention and vertical distribution channel ` Place: ` ` ` ` .

Marketing mix ` Promotion: ` ` ` Creating awareness about safe drinking water Working on creating brand equity Company used: ` ` ` ` Televison Radio Billboards Newspapers ` ` Now. doesn¶t spend much on aggressive promotion Sponsors events for promotion .

north south zones ` Demographically: ` Product is for everyone . west.Market segmentation ` Geographically: ` ` Segmentation on divisional bases and further into zones For e.g lahore division into east.

Problem: ` ` ` Pricing strategy Very low profit margins Increased cost to due to start up of new packaging plants .

Solution: .

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