Social Media and Citizenship

Ondoy, Elections & Beyond
By Tonyo Cruz

Netizens have long taken action


Bloggers made history on Nov. 26, 2008 when our colleagues Manolo Quezon, Richard Rivera, Marck Ronald Rimorin, Edwin Lacierda, Jeremy Gatdula, Arbet Bernardo, Maria Jose, Pitch Mangondato, Jose Arce and Ed Bacungan filed an impeachment complaint against then President Gloria Macapagal Arroyo.

Ondoy relief: Social media front and center

Photo by Arlene Placido

Supertyphoons Ondoy and Pepeng destroyed many areas in the country and harmed the lives of countless people. Social media was there, front and center, to report when the media could not adequately do so.

Filipinos used social media to take photos and videos of what was happening and what happened after the supertyphoons struck. And to take action as soon as possible at the time.
Photo by

Thus, blogs and Facebook pages became bulletin boards for calls for relief goods and volunteers. We just didn·t want to be witnesses. We wanted to help.
Photo by

TXTPower raised P1,185,390.40 while PhilippineAid.c om gathered another P600,000.00 in online donations.

Pepeng struck Northern Luzon and we maintained focus, and called out yet again for relief goods, volunteers.

Photo by

Ondoy and Pepeng brought out the best in the Filipino netizen.

Ateneo de Manila (Photo by kevintatco)

Social media is most powerful not when we use it for ourselves. Social media shines brightest when we wield it as a community, when we use it to help the larger national community, and look beyond ourselves.

Photo by adcristal.

2010 Elections

Photo by

The first social media-powered campaign and elections.

Yahoo! recognized citizen journalism·s role and signed agreements with Blogwatch and 100ARAW for content exchange and publication.
Blogwatch and 100ARAW signed separate agreements with Yahoo! Purple Thumb (Photo by 100ARAW)

The candidates and parties, and even media had to contend with individual and group efforts, initiatives and impact of netizens and social media. Blogwatch was first on the scene, and its place in PH history is secure.

Photo by Richard Grimaldo (chardinet)

As the campaign ended and the elections drew near, various groups came together«

#juanvote brought together various groups for the country·s first social media-powered election coverage.

« for a united and collaborative effort to use social media so citizens themselves could help cover the elections«

#juanvote brought together various groups for the country·s first social media-powered election coverage.

#juanvote was that effort We proved yet again that our diversity is not a hindrance, but a plus in common action.
#juanvote Miting de Avance. Photo: Blogwatch

Blogwatch and 100ARAW led #juanvote

#juanvote signs pact with Global Destiny. Photo: Blogwatch

Tie-up with Destiny Cable

#juanvote signs pact with Global Destiny. Photo: Blogwatch

In fact, we netizens made history. 11 members of #juanvote from Blogwatch and 100ARAW obtained official media accreditation from COMELEC to cover the elections!
Press Cards! Media Accreditation! (Photo by 100ARAW)

On election night, after polls closed, #juanvote anchored a cable show that showcased social media-powered poll coverage, what ordinary citizens did the whole day.
#juanvote at Global Destiny studios for Vote 2010, Election Day. Photo by Blogwatch.



Yes, blogs, microblogs and your Facebook wall are for your personal, individual expression but«


« we have learned that social media is more powerful when wielded by online communities to serve the larger, national community

More challenges ahead!

Be vigilant!

Build our communities! Serve our people!

Sign up to vote on this title
UsefulNot useful