You are on page 1of 24

m  

Ú When some one talks about research it comes in


mind as:
g Laboratory
g Aprons
g Chemicals etc

Ú It is not all that but it is more than that


mesearch is:
͞Systematic and Objective process of
generating information for making
decisions͟.

[William G. Zikmund ]
Ú m  


Ú        

 
          

Ú           


  
m  

Ô 

   Ô   
  
 
     
 

 
    
 m  
 m  

  
Ú  
  ! 

 
m   Ú " 
Ú Ô 
 Ú #   
Ú Ô  Ú $%m 
  
Ú Ô   Ú & %Ú

 
Ú  
 Ú Ô  ! 

¬         
          
         
           
          
       
        
          
             
          
  
Ú              
             !
   "          
           
                
            
              
           #  
                
                 
         
Ú $       %
rajor points of the definition:
mesearch consists of:

‰ Objective,

‰ Systematic and

‰ Scientific process

- to Identity the problem or

- to solve PmOBLEr

- which helps in decision making


m     
 '

    Ô  

& 
   Ô  

    (
  
-          (
  *
Ú       ) 
   

  *

+         


 ) 
   
  *

Ú         *

Ú
  
     
  ,

  *

Ú
  
     
  Ô

&      *

       
  *
#   Ô  (
  .

&  Ô     Ô  

/  m  


 
  
Ô    

Consider the following mesearch Problems:

1. How many students are there in rBA Day?

2. How many students are there in SZABIST?

3. How many Universities are there in Pak?

4. How to define the term mesearch?

5. Cause of 90% failure result in Karachi Board?

6. What is the ultimate destiny of a man?

7. Influence over Natural disasters?


 - 5: qualifies for research question.

We can say that the cause may be:









a. Lack of facilities

b. rismanagement

C. Communication Gap

d. Lack of Faculty Interest

e. Lack of Teaching Faculty

f. Outdated Curricula in Classes etc


r     
Ú &  
Ú $     
Ú '   
Ú m 
Ú    
Ú (          
  
Hypothesis:
These hypotheses have to be proved against the
facts through the data and proper analyses to
confirm the situation.
How to Opt for mesearch  uestion/s?

1. Am I unaware about the answer?


2. Am I interested? [melevance of field/area]
3. Can I have the aww    

4. Will I benefit from my mesearch?
 

  w 

5. Will it benefit the Society?


6. Can I afford it?
 
  
 
 w 
 

 
)  
   
Ú ¬   
Ú           
           
Ú *
   +    ,
Ú        
       
      
Ú                
              
0  
Ú 0 ’  
   
   


  
 

 

 #  
     

 0       
       
 

   



    
¬    
Ú ¬       


  


 
 
 
  
0 g¬  *


Π  0      


6
¬
  !   " #
 $
  "%&&%"'  "(()
#-      
Ú -         
          
       
Ú -        
        
          
         
   
  . 

        
          
   
*        
        
 
) /