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   | | Current Product New Product Current Market Product Market Penetration Development New Market Diversification Market Development .

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   Market Penetration: Encourage current customers to buy more.g --.Pepsodent. Attract competitors customers to switch to its brand Convince non users who resemble current users to start using the company¶s product. Colgate . e.

g --.Mc-Donalds. . Market Development Geographical expansion: Opening retail outlets in other areas. e. then look at institutional sales also. Shoppers¶ Stop Channel expansion : If only present in consumer market.

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Projection TVs. Plasma TVs.  Diversification Strategy . LCD TVs.    | |  Product development Strategy : Introduce products with new features Introduce different quality versions Alternative product forms e.g ± LG in colour TVs± Flat TVs.

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