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ICGFM 2.

0: Community, Interaction, Collaboration

ICGFM Conference Miami, Florida May 18, 2008

Agenda
‡ ‡ ‡ ‡ ‡ ‡ ICGFM International Activities Existing Website Problems Web 1.0 Technology Issues ³Social Computing´ Platform Web 2.0 Recommendations Conclusions

ICGFM International Activities
1. Collaboration and Communication among public finance managers 2. Educational Events ± advancement of GFM principles and standards 3. Information Dissemination to professionals and the public in general 4. Standards ± promotion of standards to support GFM

GFM Umbrella

Accounting Tax Administration

Budgeting

Debt Administration Treasury Management Auditing Information Technology

Existing Website Problems
‡ Older web 1.0 technology = no community interaction = limited knowledge transfer ± Conferences are only interaction venue ± People do not have effective tools to continue dialog after a conference ± Presentations without notes lose context ± Public Fund Digest is an annual publication ‡ Stagnant Content - www.icgfm.org gets limited web traffic and few visits ± Excellent content remains buried in PDFs ‡ Category (GFM) on an island± ICGFM does not show up in the first 200 hits when searching for ³public financial management´ (PFM), or World Bank/IFM terminology 

Government Financial Management

Collaboration and Communications Educational Events Information Disseminating Promoting Professional Standards Accounting Audit Budget Debt Administration Information Technology Tax Administration Treasury Management

Web 1.0 Technology Issues
‡ Site Navigation - current www.icgfm.org web site navigation should be improved to facilitate information finding ± There is no search function by themes or category ± Materials are not presented by subject matter ± There are stale links, e.g. ³Upcoming events´ ± Confusing links on the left (Missions and Programs, Board of Directors link but Publications does not) ± Some links are dead Usability ± Content naming unintuitive, e.g. ³DC Forum´ ?? What is it? ± Almost all content is in Word, PowerPoint or PDF
‡ Difficult to find via search engines ‡ Public Fund Digest is one big document, making it particularly difficult to search

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Global English ± The website text content is confusing to many non-native speakers, it needs to be adjusted to a global audience

no site search

difficult site navigation

ICGFM Web Site

difficult to find
98% of Content: Valuable yet Buried

Only 1,164 visits April

April 2008 Statistics

46 414 35 143 32

New Web Technologies Provide Platform for ³Social Computing´
‡ ³Social computing´ (Web 2.0) is a new breed of software that provides social interaction and easy collaboration
‡ ‡ ‡ ‡ Social Networks - Facebook, Ning Photo/Video Sharing - Flickr, YouTube Blogs (web journal) ± MovableType, Blogger Wikis (collaboration) ± Wikipedia, WetPaint

‡ Community building + knowledge transfer ‡ Web 2.0 tools are an excellent vehicle for achieving ICGFM mission goals

Recommendation Step 1: Website Update
Description ‡ Navigation - make navigation more explicit, provide subject orientation ‡ Content - break content up into smaller components ‡ Optimized, well-organized website ‡ Content more visible to search engines, visitors ‡ Eliminate stale information and inactive links ‡ Require a content management tool (e.g. Drupal) ‡ Moves away from ³document´ orientation ± may be difficult for some people initially ‡ Roughly 2 person weeks ‡ Likely 0 additional cost (depends on how site is currently updated) ‡ Relatively easy ± may provide an additional burden on content publishing to categorize new content

Advantage

Disadvantage

Implementation

Maintenance

Existing Website Navigation
HOPE PAGE Event Latest Presentation En español

Mission & Programs

Happenings

Membership

Publications

Board of Directors and Officers

ICGFM Mission and Programs

Upcoming Events

Membership

Newsletter

List of Members, Officers, Directors and By-laws

DC Forum

Membership Application

Presentations (+ Reports and Notices)

Conference Presentations

Pub Fund Digest

Proposed Navigation
HOPE PAGE ABOUT ICGFM JOIN THE ICGFM COMMUNITY PROGRAMS PUBLICATIONS FORUM

Mission (PFM)

Membership

Conferences

Journal

GFM Wiki

Board of Directors

Membership Application

Meetings

Presentations

GFM Blog

Members

Members (link to Members Page)

Research (IT)

Annual Conferences

Other Discussions

By-laws

Standards

Reports and Notices

Industry News

Jobs and Internships

Newsletter

Contact us

ICGFM Blog

New Home Page Wireframe

Recommendation Step 2: Publishing to Web 2.0 Sites
Description ‡ Online viewing ± place ICGFM presentations at www.slideshare.net ‡ Online reading - place ICGFM documents at www.scribd.com ‡ Word-of-mouth marketing - could drive more people to www.icgfm.org ‡ Communication - makes information accessible to a wider audience ‡ Less than a week (once Step 1 is complete) ‡ May require a cost to host large numbers of documents ‡ Some additional work or: content is provided on these sites and linked at www.icgfm.org

Advantage

Disadvantage Implementation

Maintenance

Ideally

Even Better

Recommendation Step 3: Wiki (+ Forum, e.g. WetPaint)
Description Advantage ‡ Create a Governmental Financial Management (GFM) wiki like Wikipedia ‡ Collaboration - Provides a place to capture the knowledge of ICGFM experts and engage people ‡ Communication - links to detailed content, makes ICGFM content more accessible ‡ Possible misuse, although ICGFM would have editorial control ‡ Requires participation, otherwise will fall flat ‡ Would be best to start with some definitions ‡ Can be free (ad driven) ‡ Can be a hosted service ‡ Could convert www.icgfm.org into a Wiki style ‡ Editorial maintenance required

Disadvantage

Implementation

Maintenance

Recommendation Step 4: Social Network
Description Advantage ‡ Create an ICGFM social network on Ning or Facebook ‡ Provides an interactive forum for ICGFM member interaction and knowledge transfer ‡ Enables ICGFM to tailor conferences to better meet demand + word-of-mouth promotion ‡ Requires participation to prosper ‡ Could become dominated by ³squeaky wheels´ or get outside the mandate of ICGFM ‡ 1 to 2 weeks to set up the social network ‡ Would require engaging some ICGFM people to create content and create profiles ‡ Social networks tend to be self-maintaining

Disadvantage

Implementation

Maintenance

Eventually

Conclusions
‡ Staged approach should work best ‡ Enable ICGFM to see the uptake of each technology ‡ May 2008 proof-of-concept Blog will provide insight

Additional Slides

Flickr image embedded in blog

Slide Show embedded in blog

YouTube embedded in blog