SOURABH MITTAL

AVDHESH PATEL

COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND DEVELOPMENT BAJAJ ECO SPIRIT MARKETING STRATEGIES FINANCIAL OVERVIEW SWOT ANALYSIS FUTURE GOALS LOCAL COMMUNITY DEVELOPMENT RECOGNITION CONCLUSION BIBLIOGRAPHY

000th vehicle. . 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. it managed to produce and sell 100. In 1970. It started off by selling imported two and three wheelers in India. it rolled out its 100.000 vehicles in a single financial year.000 vehicles in a single financial year. the technical collaboration agreement with Piaggio of Italy expired In 1977. it started producing at Waluj in Aurangabad. In 1985. it managed to produce and sell 500. it obtained license from the Government of India to manufacture two and three wheelers and it went public in 1960. In 1986.€ € € € € € € € € On November 29. Bajaj entered into a strategic tie up with Kawasaki in late 1990s to enhance its product line and knowledge up gradation. In 1977. In 1959.

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Perfection is how they set new standards. Speed is how they convey clear conviction.It is a value that keeps them sharply responsive.The world's 4th largest two and three wheeler company live their brand by its values of Innovation. It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary. mirroring their commitment towards there goals and processes. .It is a value that exhibits there determination to excel by endeavouring to establish new benchmarks all the time. and Speed. Perfection. Innovation is how they create the future. They are distinctly ahead through excitement engineering.

Right: Sanjiv Bajaj .Chairman & MD: Rahul Bajaj Vice Chairman: Madhur Bajaj Executive Director: Sanjiv Bajaj Top: Rahul Bajaj Left: Madhur Bajaj.

Plating Pressing Weld/buff chassis forming Chassis forming Bought out comp. Engine ass.CASTING & FORGING Buffing & Heat treat. Engine testing Final assembly Wheel assembly paintin g Quality test. Ht. Alu. & Grd. Casting Misc nuts & bolts Sheet plates Cutting to size Machining Machining Buffing El. Minor ass. Crank Case Misc. Dispatch for sale . Trt.

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Bajaj Chetak 1976 .Three-wheeler goods carrier 1972 .€ € € € € € € € € € 1971 .Bajaj M-80.Bajaj Super 1977 . Kawasaki Bajaj KB100 1990 .Bajaj M-50 1986 .Bajaj Sunny 1991 .Rear engine Autorickshaw 1981 .Bajaj Classic 1995 .Kawasaki Bajaj 4S Champion 1994 .Bajaj Super Excel .

XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si) .Kawasaki Bajaj Boxer.Bajaj Platina 2007 . Bajaj Spirit 2001 . India's first fourstroke scooter. Bajaj Wind 125.Bajaj Pulsar-200(Oil Cooled). Bajaj Pulsar 2003 . Bajaj Legend.Bajaj CT 100. Bajaj Discover 2005 .€ € € € € € € € 1997 . Bajaj Avenger 2006 .Eliminator.Bajaj Wave. Bajaj Pulsar 2004 .Bajaj Caliber.Caliber115. New Bajaj Chetak 4-stroke. Rear Engine Diesel Autorickshaw 1998 .Bajaj Pulsar 220 DTS-Fi. Bajaj Kristal.

Satisfaction builds relationships Relationships builds trust .Trust builds quality Quality builds satisfaction.

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Bajaj Auto R&D also enjoys access to the specialized expertise of leading international design and automobile engineering companies working in specific areas. sophisticated technologies to scale down product development lifecycles and enhance testing capabilities. € € Bajaj Auto has a huge.€ 1. . extensive and very wellequipped Research and Development wing geared to meet two critical organizational goals: Development of exciting new products that anticipate and meet emerging customer needs in India and abroad Development of eco-friendly automobile technologies The company has also been investing heavily in the latest. 2.

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They pledge towards creating & preserving a cleaner. They are committed for continual improvement of safety. occupational health & environmental legislations. . regulations & other requirements. Create a proactive SHE management system that addresses significant safety. Products & services.€ 1. Promote SHE awreness amongst all who work for & on behalf of Bajaj Auto Ltd. Identify potential risks/hazards & follow safe work practices by using equipments. occupational health & environment aspects related to activities. tools & personal protective equipments as applicable. 4. 3. occupational health & environment performance & compliance with applicable safety. & motivate them to fulfil our commitments. 2. Minimize the generation of waste& conserve resources through better technology & practices for prevention of pollution.

. manufacturer of two and three wheeler vehicles is committed to prevention of pollution.. continual improvement of our environmental performance and compliance with all applicable environment legislation and regulation.€ Bajaj Auto Ltd.

Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. etc. They regularly update the low price bikes with the latest features like disk brakes.€ Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices. € € . anti skid technology and dual suspension.

€ The commercial of Kawasaki 4S had the punch line "Kyun Hero" means "now what hero" which reflected the aggressiveness in the marketing front by the company. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel efficient bikes and Yamaha in the performance bikes. The target customer was the father in the family but the target audience of the commercial was the son in the family.BAL adopted different marketing strategies for different models. And though Bajaj made the bike look bigger and feel more powerful than its predecessor its approach towards advertising is even more radically different this time around. The teaser . € Caliber The focus for the Caliber 115 was youth. few of them are discussed below: € Kawasaki 4S First attempt by bajaj to make a mark in the motorcycle segment.

selling. The restructuring will involve separate dealer networks catering to the urban and rural markets as well as its three wheeler and premium bikes segments. distribution and even after sales service are completely different in the rural areas and do not makes sense for city dealers to € . Bajaj Auto also plans to set up an independent network of dealers for the rural areas. from the entry level to the premium. is being sold by the same dealers. The needs of financing.€ € € Pulsar Discover Bajaj Auto's entire product portfolio.

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483 170.Particulars MOTORCYCLES TOTAL 2 WHEELERS 3 WHEELERS TOTAL 2&3 WHEELERS Exports out of the above August 2008 175.324 200.452 Change % 5 4 (5) 3 26 .631 24.274 176.105 August 2007 167.707 56.504 195.955 71.203 25.

929 (11) TOTAL 2&3 WHEELERS Exports out of the above 1.175 119.579 833.754 953.188 6 337.259 9 106.075 259.014.743 April ~ August 2007 821.Particulars April ~ August 2008 902.406 Change % MOTORCYCLES 10 TOTAL 2 WHEELERS 3 WHEELERS 908.974 30 .

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70 24.28 0.24 Mar ' 06 210.99 134.30 51.96 12.88 47.40 12.62 16.03 9.95 206.28 211.58 3.26 3.04 44.81 48.35 4.61 17.27 27.46 191.73 50.50 Mar ' 05 145.05 76.47 40.40 11.25 94.64 47.86 Mar ' 04 108.08 20.70 47.86 11.10 9.68 32.11 162.18 11.02 105.08 21.17 ( R s 60.15 32.27 55.86 c r 19.57 9.85 21.55 29.66 Expenses 50.96 1.37 1.64 10.07 9.41 .21 0.24 7.89 1.26 33.35 107.04 69.31 130.30 79.46 4.57 38.01 58.54 84.33 185.15 20.80 35.63 e 44.49 5.20 55.06 27.60 1.58 20.62 135.74 19.62 67.63 86.03 45.21 -16.62 15.06 274.96 55.78 o r 104.66 0.89 15.19 2.87 38.24 132.40 1.66 1.75 32.32 1.30 Mar ' 07 353.38 4.27 105.22 3.60 ) 2.73 41.Profit & loss account Operating income Material consumed Manufacturing expenses Personnel expenses Selling expenses Adminstrative expenses Expenses capitalised Cost of sales Operating profit Profit loss account Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax charges Adjusted PAT Non recurring items Other non cash adjustments Reported net profit Earnigs before appropriation Equity dividend Preference dividend Dividend tax Retained earnings Mar ' 08 Income: 409.09 36.46 18.48 21.08 8.

04 52.Share holding Share holding pattern as on : Face value No.25 23.49 13.32 100. Of Shares Indian Promoters Sub total 30/06/2008 10.00 .04 19043276 19043276 52.00 % Holding Non promoter's holding Institutional investors Banks Fin.04 31/03/2008 10.67 100.29 100.00 3250514 32000 644662 5037036 4497596 36596076 8.48 13.03 20.04 52.85 1017253 2.76 12.92 0.96 23.78 1109860 3.09 1.43 21.76 13.22 11.02 700 7474752 8018168 20.09 1.91 3248015 544748 4836549 4143706 36596076 8. Of Shares Promoter's holding 19075276 19075276 52.27 11.34 700 7669407 8423443 Other investors 1043786 2. Of Shares 31/12/2007 10. and Insurance FII's Sub total Private Corporate Bodies NRI's/OCB's/For eign Others Direcctors/Empl oyees Others Sub total General public Grand total 700 7777394 8540545 21.00 3264705 32000 543212 4857170 4272187 36596076 8.12 19043276 19043276 52.12 52.88 1.88 0. Inst.00 % Holding No.00 % Holding No.

Dividend Year 2008 2007 2006 2005 2004 2003 2002 2001 Month May May May May Jun May May Jun Dividend (%) 10 30 40 75 60 45 45 30 .

The standing that the company enjoys in the corporate world has as much to do with . fairness.€ € € € It is defined as a set of systems. Bajaj AutoÑs commitment to good corporate governance practices predates the laws and mandates of the Securities and Exchange Board of India (SEBI) and the stock exchanges. Transparency. disclosure and accountability have been central to the working of the company. processes & principles which ensure that a company is governed in the best interest of all stake holders. its management and its board of directors.

the company has been reviewing and making appropriate changes in the composition and working of the committee from time to time to bring about greater effectiveness and to comply with various requirements under the Companies Act.€ Bajaj Auto set up its audit committee in 1987. The current audit committee consists of the following directors: € € € € € S H Khan. 1956 as well as Clause 49 of the listing agreement. Since then. Chairman D J Balaji Rao J N Godrej Naresh Chandra Nanoo Pamnani .

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WEAKNESSES Still has no established brand to match Hero Honda's Splendor in commuter segment. High performance products across all categories. Widespread distribution network.STRENGTHS € € € € Highly experienced management. € Not a global player in spite of huge volumes. Extensive R & D focus. € Not a globally recognizable brand (unlike the JV partner Kawasaki) € .

Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the threewheeler cargo segment. Growing world demand for entry level motorcycles especially in emerging markets THREAT € € € € The competition catches up any new innovation in no time.OPPURTUNITIES € € € € Double digit growth in two wheeler market. . Threat of cheap imported motorcycles from China. The growing gearless trendy scooters and scooter market. Untapped market above 180 cc in motorcycles.

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.€ € Continuously launching bikes with new technologies like ÐDigital Twin Spark Swirl inductionÑ (DTS Si) engine. Along with Renault they are ready to launch there new concept car ÐBajaj liteÑ.

JBGVS assist BPL families to construct low cost houses under Indira Awas Yojana. This trust was formed in 1987. This project imparts non formal education to non school going and poorly performing school going children. community centers etc . A project on Rural Education and Information Network (REIN) is being implemented in 27 villages of Maval Taluka. Jankidevi Bajaj Gram Vikas Sanstha (JBGVS).JANKIDEVI BAJAJ GRAM VIKAS SANSTHA € € € Bajaj AutoÑs Corporate Social Responsibility towards the rural poor is carried out by a trust. JBGVS acts as a catalyst for development at the grass root level in 44 villages around Bajaj Auto plants in Pune and Aurangabad District. As also help repair school rooms. old structures and construct cowsheds / mangers.

mats. with the aim of improving their quality of life. € Samaj Seva Kendra was established in 1975 by Bajaj Auto and is part of JBGVS. making of greeting cards. health care. through skill development training.JBGVS also conduct classes for vocational training like tailoring. dance and cultural programmes € . nursery education. music. SSK provides facilities for social development of the residents of Akurdi. handicraft. bamboo craft. Nigdi and adjoining townships. hobby centre. sports. paper bags and assist computer training for Maharashtra State CIT examination.

€ Almost all the new bikes introduced by Bajaj in previous 5 6 years has been awarded with the bike of the year award. It includes € . BBC world wheel awards.BAL look to continuously improve there Products and services to compete with global standards as new technologies are introduced at the blink of an eye. € BAL obsession with perfection has been recognized by various institutions such as Automotive Publications like Overdrive. CNBC Autocar awards.

FOR YEARSÓ through there products & services. safety & service has been given as much considerations as .€ Bajaj is IndiaÑs largest automobile manufacturer. € Quality. € They firmly believe in providing the customer Ò VALUE FOR MONEY.

bajajauto.com www.com www.€ € € € www.com www.com .wikipedia.moneycontrol.google.

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