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2010 TREND REPORT SAMPLE
The TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking CoolTM , a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!
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com. All Rights Reserved .TREND HUNTER 2010 TREND REPORT CROWD SOURCED INSIGHTTM I. Background About Trend Hunter and This Report II. Sample Trend Clusters Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report 3 Copyright © TrendHunter.
All Rights Reserved .000 views of data. we’ve developed a system for identifying meaningful patterns Inspirational Ideas Trend Hunters 29.000 Micro Trends Filtered Micro-Trends 2.000 Page Views Leveraging over 50.000 55.com.000 articles and 125.CROWD SOURCED INSIGHT CROWD SOURCED CROWD FILTERED INSIGHT World’s Largest Trend Network Over 100.000.000+ Clusters of Inspiration 250+ 4 Copyright © TrendHunter.000.
Measured 5 Copyright © TrendHunter.com.UNIQUE ADVANTAGES Our Trend Report has several distinctions to help inspire potential CROWD SOURCED INSIGHTTM 1. Crowdsourced 2. All Rights Reserved . Crowd Filtered 3. Hyperlinked 4. Acclaimed Content 5.
you can click into any of the listed examples. All Rights Reserved .com. galleries and videos • Details • Galleries • Videos • Product Links • Comments 6 Copyright © TrendHunter.000+ micro-trends. linking to 2.VIEW IN PRESENTAITON MODE In PowerPoint presentation mode.
videos. but discovery is a useful measure because it reflects when the web community took notice. this is a measure of traffic relative to other posts on Trend Hunter during the same month. This can include galleries.HOW TO READ Trend ID Open any trend using its id: TrendHunter. >5 : Above Average >7 : Hot >9 : On Fire Vogue Knitting Hyperlinked Picture Click on any picture (in PRESENTATION MODE) to open the full article.0 Each of the micro-trends includes useful information including discovery date and the relative traffic score Discovery Date This may be before or after the product has been released.com.com/id/XXXX 12843 June / 8. All Rights Reserved . and product links 7 Copyright © TrendHunter. Traffic Score Out of 10.
Background About Trend Hunter and This Report II.com. Sample Trend Clusters Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report 8 Copyright © TrendHunter. All Rights Reserved .TREND HUNTER 2010 TREND REPORT CROWD SOURCED INSIGHTTM I.
All Rights Reserved .5 45931 Jun / 5.3 53802 Sep / 6.com.1 45156 Jun / 3.4 49414 Jul / 4.3 46481 Jun / 6.Pop-Uptailing Retailers use temporary concepts to create fast brand awareness Cluster Pop: 5. effective way to create awareness.4 50449 Aug / 4.6 : : : : : Pop Culture Pop-Up Shops High Fashion Pyramids Mobile Retail Displays Gold-Plated Pop-Up Bars Movie-Inspired Retail Displays Pop-Up Art Bars 40410 Apr / 5. forming a non-permanent real-life presence has become a logical. 56020 Oct / 8. and an enticing element of surprise.2 46387 Jun / 6.As products come and go and business partnerships form and dissolve. newness.6 55492 Oct / 6.1 45236 Jun / 5. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity.1 : : : : : Business Alcoholic Architecture Pop-Up T-Shirt Shops Street but Chic Pop-Up Shops Social Experience Art Pirate Pop-Up Shops Instantaneous Wedding Establishments Copyright © TrendHunter.1 51451 Aug / 3.4 Implications .
52500 Sep / 8.6 Implications .Unservice Self-serve establishments save money by giving customers control Cluster Pop: 6.0 : : Self Serve Nightclubs Convenient Canine Cleaning 54561 Sep / 5. but also empowering customers by giving them a sense of independence and creative control. not only saving companies money. unservice is a win-win for all.4 41721 May / 7.4 50066 Aug / 4.7 35344 Feb / 7.Forward-thinking business are putting some of their labor into the hands of customers.com. Among demographics that value customization and autonomy. All Rights Reserved .3 : : Business In-Store Online Shopping Self-Serve Pubs Self-Service Hotels Copyright © TrendHunter.
3 39302 Apr / 4. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear.0 41076 Apr / 10.4 Implications .8 42448 May / 8.com. All Rights Reserved .3 44880 Neon Men's Fashion Contorted Shoetography Neon 90's TV Fashion Neon Fashiontograph y Jun / 4. not who you wear.8 : : : : : Kaleidoscope Kissers Electric Fashiontograph y May / 6.8 43585 Jun / 6.6 44150 Jun / 8.3 44566 Jun / 6. and big and bold is in. These fashions express that subtly is out.0 38348 Mar / 9.The neon movement celebrates bright and bold in-your-face color.9 44535 : : : : Fashion Fluorescent Fashion Kid Couture Timepieces Neon Printed Eyewear Personalized Neon Clocks Neon Menswear Copyright © TrendHunter.Peacocking Neon statement fashion proves subtly is overrated & boldness is in Cluster Pop: 7.0 43767 May / 5. 44626 Jun / 10.
Youvertising Letting consumers aid in marketing and branding products Cluster Pop: 5. When consumers have an input on a product and feel they have contributed to the advertising process. they feel a kinship with the brand.8 55558 Oct / 7. crowdsourcing fuels brand loyalty.8 : : : : : Crowdsourcing Billboards Soft Drink Social Marketing Crowdsourced McAdvertising Crowdsourcing Window Displays 39205 Mar / 4.2 53547 Sep / 4.9 38258 Mar / 5.Consumer-reliant advertising describes companies that are involving the customer in the marketing process.4 49823 Aug / 5. All Rights Reserved .8 Marketing : : : : : Crowdsourced Commercials Crowd-Powered Consumerism Crowdsourced Car Wraps Brain-Based Market Research Short Attention Span Marketing Crowdsourcing Big-Name Beers Copyright © TrendHunter.com.3 33734 Jan / 6. 40206 Apr / 9.7 Personalized Consumer Magazines 39165 Mar / 3.7 Implications .0 39286 Apr / 5.3 33936 Jan / 5.4 55311 Oct / 6.7 Crowdsourcing Company Recipes 39164 Mar / 3.
0 50359 Aug / 8.0 : : : : : Blogs for Brutal Tattoos Awful Fashion Blogs Vintage Awkward Family Photos 53731 Sep / 5.8 48134 Jul / 3.3 56323 Oct / 6.Glamorized Awkward Online caricaturing is considered en vogue Cluster Pop: 7.0 56175 Oct / 10.com. and the Internet is helping this phenomenon pick up steam. 49045 Jul / 10.0 54228 Sep / 10.9 54295 Sep / 5.The glamorization of schadenfreude in the media has spurred much of Western culture to laugh freely at the misfortunes and follies of others.0 51726 Aug / 4.4 Implications . All Rights Reserved . While political correctness stands strong in many areas. the public is finding amusement in the edge of political incorrectness.8 23676 2008 / 8.3 52841 Sep / 8.4 Pop Culture : : : : : Heinous Hair Fails Cruel Viral Laughs Fat Mocking Ads Irreverent Appearance Mocking Comical Canine Cruelty Endorsement Mockeries Copyright © TrendHunter.8 Blogs for Brutal Parents Mocking ESL Signs Money for Being Mean 56158 Oct / 7.
8 50154 Aug / 6.com.The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers.Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Cluster Pop: 6.9 50622 Aug / 6. All Rights Reserved .1 : : : : : Personalized Shower Curtains Billion-Dollar Business Cards Personalized Robot Replicas Ultrasounds as Modern Art Luxury Home Narcissism You as a Doll Art Copyright © TrendHunter.5 39061 Mar / 8. can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.5 You as An Action Figure Self-Trolling Personalized Wine Glasses 44283 Jun / 5. Adding a custom touch.1 34703 Jan / 8.7 50706 Aug / 5.7 53251 Sep / 4. particularly with products that have become popular or widely used.1 49866 Aug / 7. 50157 Aug / 8.9 : : : : : Photoshop Fame Faking Personalized LEGO Figurines Personalized Illustrated Wallpaper 35245 Feb / 5.2 37323 Mar / 4.7 37244 Mar / 5.4 Implications .
3 51635 Aug / 3. or the ability to fake status.7 44157 Baby Toy Rentals Mobile Phone Rentals 44706 Jun / 4. but the recession has turned temporary ownership into a huge business opportunity. All Rights Reserved .Rental Culture (UPDATE) The credit-crunch compromise for consumerism Cluster Pop: 4.7 37182 Mar / 5. a taste of something unaffordable.6 43928 May / 5.9 33093 Jan / 5.Rental culture become a notable trend in 2008.0 45703 Jun / 3.com.3 35648 Feb / 5. rentals cater to those who want it all. Whether it's a trial before investing in something pricey.6 39859 Apr / 4.5 55804 Oct / 5.0 : : : : Business Renting People Renting Fine Art Credit Crunch Cycling Promos Rental Car Rallies Civilian Rental Bling Copyright © TrendHunter.8 Implications . but can't afford it. 39774 Apr / 6.3 : : : : : Celebrity Home Rentals $2 An Hour Rental Cars Grandmas for Rent Rockin' Instrument Rentals Jun / 3.
Credit-crunched citizens unwilling to compromise their lifestyles are swapping. Offering customers the ability to trade instead of pay offers a new way to connect with budgeting customers and can be applied on small or large scales.6 53846 Sep / 3.1 : : : : Bartering Brides Beer Bartering Facebook House Swaps Abandoning Currency Virtual Closet Swaps 35683 Feb / 5.1 39323 Apr / 5.3 56004 Oct / 5.4 54998 Oct / 5. 56166 Oct / 6.Life Swapping Bartering and trading for a comfortable lifestyle on a budget Cluster Pop: 5 Implications .1 49029 Jul / 3.5 35357 Feb / 5. bartering and trading their way to desired goods and services.com.6 40304 Apr / 6. All Rights Reserved .0 40073 Apr / 4.0 : : : : Business Credit Crunch Hair Selling Credit Crunch Art Swapping Free Book Exchanges Cashing in On Gift Cards Creative House Swaps Copyright © TrendHunter.
com. actively seeking ways around restrictions and becoming open to budget-friendly compromises.3 48517 Jul / 7.Next Besting Budget alternatives to pricey originals Cluster Pop: 6.6 38854 Mar / 4. Consumers are becoming more creative and open-minded. 39842 Apr / 9. All Rights Reserved .5 Implications .2 51714 Aug / 4.8 37783 Mar / 5.2 28308 2008 / 7. but a variety of alternatives are popping up to semi-satisfy those desires.7 44937 Jun / 4.4 : : : : : Business Credit Crunch Costume Jewelry Affordable Global Fashion Fashion Pricing by Age Retailers Selling Scraps Cheaper Kiddie Couture Credit Crunch Co-Branding Copyright © TrendHunter.1 Affordable Foot Couture Budget-Friendly High Fashion Convertible Couture Couture Prop Shops Fast Home Fashion 40899 Apr / 5.3 53816 Sep / 9.The recession has restricted the ability for some to indulge in certain goods.0 35486 Feb / 8.1 : : : : : Fashionable Clothes For Free 38877 Mar / 6.2 38675 Mar / 6.
All Rights Reserved .TABLE OF CONTENTS .1/2 Ecommuting Half Formal EcoTecture Modern Punk Nostalgia Geek Mainstream Geekhood 60s Couture Trashion Cougarfication Flash Mobbing Pity Journaling 2.0 Gender Bent Beauty Colorploitation Derelictorials Glamtastic Couture Peek-a-Boo Couture Geomitecture Bolder Tattoocations Celetributes Photobloggertainment Evolved Packaging Cartoonized Reality Supercharged Tourism Faux Real New World Naked Minimalisticouture Love-Hateness Eclectacles Crafty Paperation Brightification Emotionology 21st Century '80s Novel-ty Print Budget Avant-Gardism Patriotic Resurgance Character-centric Branding Greenpliances Fake Pets Inclusive Innovation Techlets Miniportable Art Showgirl Glam Death of Sexploitation Fauxnatural Interiors Bestaurants Downsizing Play EnviroWear Retro Space-Age Faux Food Peacocking Carefree Nostylgia DIY Decor Homemade Play Unmistakable Teenfluences Accommodating Reality Techtastic Decor Concrete Greenery Recession Recyclovations 80s Eccentric Below are half the clusters profiled in the 2010 Trend Report Vintography Corporate Cozy Becoming Beige Alternative Cooking Embracism Punk Couture The Pursuit of Sleep Camouflaging Awkward Kinetic Power Emphasized Reality Subculture Adoption Redesigning Expectations Vampire Marketing Androgenous Expression Reviving Constriction Breaking Toeboos Haute Athleticism Customer as Designer Geeklarations Return to the Cave Bargain Sentimental Farmed Creationism Nomadic Living Advancycles Designer Conservation Sculpted Ritual Unconventional Curation Biker Evolved Pendurance Colorized Reality Scentsationalism Nostalgic Communication Brand Infusion Steampunk Design Frugal Foodies Not-So-Tricky Picky Meat à la Mode Revivial Marketing Logo Love Back to Brick Bagvertising Payment Progression Ecotistical Toys Miniaturization Aggressive Couture Disease Mocking Budget Couture Blooming Design Collapsible Design Fear Marketing Pandemic Pandemonia Mega Manes Superseding the Smartphone Charitable Shockovations Tangible Personalization Modernized Formalwear Glamorized Unexpected Success Resentimental FREEconomics Entrepreneur Perishable Investing Craft Culture Humanization of Scarytales Celebrities Compact Design Illusionary Escapism Sartorial Rebellion Comfortable Uncomfort 18 Compact Living Edible Accessories Greenchitecture (UPDATE) Quotastic Motivation Copyright © TrendHunter.com.
TABLE OF CONTENTS .com.2/2 Funwrapping Sneakytecture Toychitecture Pheromone-Infusion Reflexive Reflection Juxtaposed Connection Fauxnerability Playfulized Routine Human Dollification Adultizing Innocence Snazzvertising Untabooing Directvertising Privatized Urban Art Body Mod 2.0 Lettered Living Compact Envy (UPDATE) Golden Goods Crowdvertising Cottage Creatives Viral Vintage Youvertising Esoteric Cuisine Dual Functionality Androidoration Shortened Social Standards Form Over Food Urban Gardening (UPDATE) Robot Relationships Geek-Enabled Humor Vintage Ethics Voice Control Mind Control Gaming Techcessories Mainstream Hipster Practical Fashionability Life Swapping Touchnology Relaxation Recycled Pop-Uptailing Artvertising Vending Ubiquity (UPDATE) Wordvertising Experiential Tourism Realvertising Virtual Globetrotting DIY Healthcare Urban Exodus Tech-Aided Training Permanent Geek Glamorized Awkward Adverstunts Auto-Tuned Fame Yes… You will get plenty of new ideas from this report! GreenRoutine Faux Baby Misleadvertising In-Car Connectivity Therapeutic Deprecation Twitter Mania Collaborative Communities Happytecture and Gladesign Funderwear Symbiotic Design Childhood Nostalgia Sarcastic Surveillance Preview Culture Neon Distraction Depressive Chic Social Selling Fashionable Frugality Freebie Frenzy Escapism Through Futurism Wealth Exhibitionism Ecopolitan Developments Artificial Aging Shockertainment Amusement Evolved Crowdsourced Entrepreneur Eccentric Expressionism Emotiboards Fusionclusion Subcultivation Moderntique Star Mocking Prodependency Roboticare The Pursuit of Happy Funployment Metropolitan Foraging Sex Factor Resurgence Fuel Stations 2.0 Quick Fix Comfort Rise of Headwear Rise of the Tease Nomadabodes Creative Convergence 19 Brandaptation (UPDATE) Selling Mystique Automotive Minisizing Embraced Aging Adult Envy Commuter Targeting Real Life Fantasy Ritzycling Rental Culture (UPDATE) Discreet Consumerism Social Jobbing Unservice Next Besting Faceless Recognition Narcissistic Indulgence Nostalgia Marketing Subculture Revenge Edible Couture Adult Fairytales Portable Nutrition Statement Splurges Digital Sentiment Cyborg Creationism Tapped-In Telecommuting Paparazzi Parodies Repurposed Refuse Sea-Sourced Sustainability Self-Improvement Bollywood Mania Gadgets Copyright © TrendHunter. All Rights Reserved .
CEO of Saatchi & Saatchi puts it.com. As Kevin Roberts.GET THE FULL REPORT This sample is an excerpt of TREND HUNTER Pro and the full 2010 Trend Report… Buy the full report to inspire your next idea. All Rights Reserved . “Trend Hunter gets you out of the blocks fast. Join some of the world's leading companies (and maybe even your competitors) who use Trend Hunter's unrivaled methodology to better understand trends and emerging opportunities.” Copyright © TrendHunter.
com. he led his team to grow a $1 billion portfolio of market leading products. CFA Founder of TrendHunter. MBA. he was one of Capital One's youngest Business Directors and innovation leads. He holds an MBA from Queen's University. the world's largest network for trend spotting and innovation. Gutsche’s broad appeal ranges from the Economist and the Financial Times to Entertainment Tonight and MTV. Watch at JeremyGutsche. All Rights Reserved . Let Jeremy Gutsche ignite your group with a keynote or workshop about viral trends and breakthrough innovation.com 21 Copyright © TrendHunter.TREND KEYNOTES Jeremy Gutsche. With a relentless focus on innovation.com. Keynote Speaker Jeremy Gutsche is an innovation expert.com. He has been described as "a new breed of trend spotter" by The Guardian. cutting edge speaker. . is a Chartered Financial Analyst. author of Exploiting Chaos and founder of TrendHunter. At age 28. He speaks globally about viral trends and a cutting edge approach to methodical innovation. an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV. studied innovation at Stanford. and a former Management Consultant. Routinely sourced by the media. Author of Exploiting Chaos. "an eagle eye" by Global TV.
com/TrendReports 22 Copyright © TrendHunter.com.ORDER ONLINE T M TrendHunter. All Rights Reserved .