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The ´Swooshµ is a registered trademark of Nike.


Nike Overview

Leading the industry in fitness apparel.

Operating in more than 100 countries.

Major player in Beijing·s 2004 Olympic Games.

Over 500 million consumers in the Chinese market.

 
cssimilating & Legal Concerns:
Coaches will be assigned to each employee and
their family.
This coach will assist you in filing all legal
paperwork.
Find suitable housing.
Register for school.
crrange Travel.

 
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Legal Matters

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R LOCcTION TO cLLOW FOR SLOW ROC SSING cN T S BMISSION
OF c ITIONcL OC M NTcTION S O L O N IT.

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OF cRRIVcL IN BIJING.
Bridgeworks and Nike will assist with filing proper
paperwork.

 
Language Classes
Basic Mandarin
Classes geared toward the employee including
language used in the workplace.
Classes for family members offer more social
traditions and language.

 
cssimilating Family Members
CLTRcL cWcRNSS CLcSSS RIOR TO cRTR
c RSSING MOTIONcL c JSTMNT WIT :
ducation ² Searching out the best possible schools.
Social Situations ² Linking spouses and children with other
expatriates with similar interests.
Travel ² rovide regular visits back home.
Searching out familiar necessities:
roviding regular shipping channels where similar
or comparable products cannot be found.

 
Cultural cssimilation Classes
 Business ² for Nike mployees
 Social & Cultural ² mployees & Families
Support and council after the relocation
rovidingNecessary & Familiar products
Travel Services

Continuing cultural assimilation services

 
Cultural ifferences
ress and demeanor is very important:
ress should be conservative and somber
Some colors should be avoided because they hold significant
meaning in China that they do not hold anywhere else.
Greetings are equally important:
It is a tradition in China to bow when you greet someone.
Shaking hands is only acceptable when a hand is extended to
you.
Speaking with your hands is not considered polite.

 
Observing local customs and etiquette
xamples of etiquette :

It is important to be punctual.

Rules apply to gift giving.

It is not considered polite to give a clock.

The colors blue and white are related to death in the Chinese culture.

 
World Trade Organization

China recently joined the WTO

China is in the process of revising business


practices to comply with WTO standards.

Tradition still plays a heavy role in business


interaction.

 
Government Involvement in Chinese Commerce

Roughly the same amount of regulatory agencies as the nited States.

The Chinese Government encourages investment in high technology industry.

Chinese firms have little global business experience.

Chinese regulatory agencies leave hiring and firing practices to the discretion
of the company; however they remain dedicated to fair and equal treatment
of Chinese citizens and local labor authorities retain governance over who
can be employed.

 
Government Involvement in Chinese Commerce

Contracts must be handled formally and in a written format.

Formal training and certification is required.