Logos of Technology world
Your company's corporate identity should reflect your company's values and should strike an emotional chord in your customers' mind. - Shombit Sengupta, the founder of Shining Emotional Surplus
Paul Rand and IBM Logo history .
THE STORY BEGINS IN 1947 WHEN DESIGNER PAUL RAND
INTRODUCED WHAT IBM REFERS TOu
IBM in transition (1947-1956) logo Beton Bold type font The first System 360's had no stripes IBM continuity logo (1956-1967) Solid block letters IBM in City Medium type font IBM international recognition logo (1967 ± 1972) Eight striped logo or referred as Eightstriper System 370. First to show the Eightstriper IBM international recognition logo (1972 ± till date) TSS/360 Mastheads was the first system to sport the Thirteen Stripe logo
Having done that the core concept of 'Applying Thought' was created. the name Wipro does not mean anything. Every division of Wipro was a different company in spirit in 1996 & there was no linking concept that bonded divisions. its center shows the digital age.The brightness of the 'Rainbow Flower' would manifest the corporation's value of integrity.human values. and Wipro in the center complements both with the colors of life. Four values were identified . Semantically. innovative solutions and value for money. he rainbow's fresh appearance after the storm would reflect human values. its petals reflect the softness of human values.
. The 'Rainbow Flower' looks feminine. science and technology. The flower symbolizes that Wipro cares for the environment. integrity. 'Applying Thought' feels masculine. While. Reason for the logo .
to specialize in digital equipment.
HP¶s µInvent¶ tagline constantly reminds the people±employees and all±to always look at new ways to address the problem. Bill and Dave. Eventually Dynec changed to Dymec. represent founders¶. Hence the new logo with the Invent tagline was rolled out. then was folded back into HP.
Common perception: The company initials.
. Dynec.Previous logo HP spun off a small company. The name was picked so that the HP logo ³hp´ could be turned upside down to be the logo ³dy´ of the new company.
the dell logo is a stylized electrical plug.
For some people. The slanted E represents Michael Dell's wish to "turn the world on its ear³. According to one theory the slanted E in Dell logo is simply the buildings where Dell manufactured.
Siegel+Gale developed the Dell logo.
For some its just about accentuating the E as in the old dot com days of E-Commerce.