Retailing includes all activities involved in selling goods or services directly to final consumers for personal, non-business use.
As such retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Selling Directly to consumer selling in smaller units / quantities the bulk. Very high numbers near to neighborhood Reorganized by the service levels

Evolution of Retail
Barter System was known as the first form of retail. As time passed currency was exchanged with goods and services. Hawkers carried out the first Retailing in Push Carts Followed by Kirana Stores ««.. Mom and Popup Stores Finally Manufacturing era necessitated the small stores and Specialty stores

Types of retailers
1. Store retailer 2. Non Store retailer 3. Retail Organization

Major retailers

Retail and India
The sector is on a high growth trajectory and is expected to grow by more than 27 per cent over the next 5 to 6 years Retail is one of India·s largest industries, contributing to about 10 per cent of the GDP and providing employment to 8 per cent of the nation·s workforce

Factors that attracted major industry players to enter the retail sector
Phenomenal success of certain players in retail sector Eg: Shopper¶s Stop Hype created by management consultants and media Phenomenal growth of service sector and down turn in manufacturing sector A good way to leverage existing property Eg: Primals started developing Crossroads after closing of Roche factory they have acquired on prime property in Mumbai

Largest and fastest growing sector in India. Modern retailing forms one point stop for all shopping. Consumer gets a large product variety of brands to choose from one roof. First it was a sellers market and now its changing to buyers market. By 2010 Indian retail sector would be generating 10 million employment opportunities.

Changing phase

Summing it up ,Organized retail in India is on a high growth trajectory and is expected to grow by around 27 per cent per annum in the next 5-6 years. a drastic change in the consumer buying patterns as well. People now have high pay packets, and moreover have larger disposable income and thus high spending After the significant growth of the organized retail in the metros, Tier 2 cities are the next and the biggest untapped market

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