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` ` ` Introduction From where the thought came« What is the need? .

` ` ` ` ` ` 30 ± Day Battery Phones Dual Sim Phones Phone Cum Remote Phone Cum Stereo Bling In The Works .

` ` ` ` ` ` Qwerty Multimedia CDMA GSM+CDMA Marathon Battery Others .

X360. X220.300C.X330 Data Cards:-200C.X215.X1i+.X500 Marathon:-X1i.Q3.Q6.GC700.X114.W900.X100.X2i+ GSM+CDMA:-GC275.310G.X118.Q5fb.350G .X111.X250.X310.Q5C.X2i.Q7 Multimedia:H360.` ` ` ` ` ` Qwerty:-Q1.X260.X235.GC400.X225.X600 Others:G4Gamolution.200G.Q55Bling.Q2.

Opera Mini & Nimbuzz.EGPRS/WAP/MMS .WIFI.Video Player.BlueTooth.` ` ` Multi Messenger. Camera 2 MP.Available in two most popular colours Black/Silver.6days.PhoneBook Memory 1000.Talk Time upto 4hrs.SMS Memory 1000.Stand By Time:. Expandable Memory:..10 GB.

Mr. Kumar {CTO} Interesting Average Age is 35 years . Rahul Sharma { Executive Director} Mr. Rahul Aggarwal {M. Vikas Jain {Business Director} Mr.D.} Mr.

` ` ` Micromax from 2007 till 2010 Giving a tough competition with a market share of 9.4% .9. Outsourcing Hand sets from South Korea. Taiwan & China ` ` ` ` Competitors in 2010 Nokia:-54% Samsung:-10.4% Micromax:.4% to Samsung for 2nd place.

000 units per month Increase in Volume Expanding the volume of stores from 40.` ` ` Project in Baddi Himanchal Pradesh at the cost of Rs.000 operational stores .100 crore to increase the production from 50.000 units to 5.00070.00.

Low End ± Price conscious consumers .

First was Nepal Then Sri lanka Bangladesh was next And now expanding their legs in Middle-east.Latin America and Brazil ` .

` ` ` ` Through Entertainment and Bolly Wood Cricket series IIFA Awards Akshay Kumar .

STRENGTH:` Concept of Super Distributors ` No Interference With Super Distributors ` Higher Profit Margin WEAKNESS:` Focus on rural market ` Expansion in market .

.OPPORTUNITIES:` Urban Areas Market ` Elegant Product Range should increased THREATS:` It¶s Growing Rate and Consistency ` Brand Stickness ` Inflated Care Centres-450 no.

` ` ` ` Distribution Channel Micro Max management believes only in cash No Pressure of selling for the retailers Unique Demand and Supply policy .

don¶t deliver what you have Believe in taking risks .` ` ` No business become big with money. it¶s become big with a big idea. Deliver and produce the product according to customers need.

micromaxinfo.` ` ` Economic Times Internet -Google.com.com Group members logical and intellectual approach .

THANK YOU .

Aditya Rai Abhishek Shah .Combined efforts of:Abhinav Khagta .Abha Gupta Adhiraj Sharma.

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