Akash Rajpura Mehul Parmar Jigesh Soni Parth Kakkad Chirag Jain Annirudh

Develop export oriented storage chain and Provide Modern Terminal Market for fruit, Vegetables and other perishables

The cold chain industry is estimated to be as large as Rs 10,000-15,000 crore, growing at 20-25 percent and is expected to touch Rs 40,000 crore by 2015 India is the largest producer of fruits and the second largest producer of vegetables in the world, with total production of 63.5 million tones of fruits and 125.89 million tones of vegetables. The perishable products transaction volume in India is estimated to be around 230 million MT. As per industry estimates approximately 104 million MT of perishable produce is moved in the country in a year, out of which around 100 million MT goes through non ² reefer mode and remaining four million MT goes through reefer transport. It is estimated that about 25000 vehicles are involved in perishable products transportation of which dairy (wet milk) constitute about 80%, thereby leaving only about a fleet of 5000 refrigerated transport vehicles for all other categories put together. Most cold storage and refrigerated transport capacity is operated by small, non integrated firms that do not make use of state ² of ² the ² art technology or management practices.

1600 Km long coastal belt Diversified Crops and Cropping systems Climatic diversities Good transport facilities -- PORTS & AIRPORTS Enterprising Farmers having business instincts

Major Crops: Wheat, Bajra, Rice, Maize, Groundnut, Mustard, Sesame, Gram, Cotton, Sugarcane. Gujarat has highest productivity in, Mustard, Castor and cotton, second highest productivity in Groundnut and Bajra, third highest productivity in Gram and Guar in the country.

Major Crops: Mango, Banana, Lime, Guava, Tomato, Potato, Onion, Cumin, Garlic, Isabgul, Fennel Gujarat has highest productivity in, Guava, Potato, Onion, Cumin and Fennel, third highest productivity in Banana and Isabgul in the country

Infrastructure for marketing of perishables
Primary grading/ collection centers - non existent Warehousing and cold storage - inadequate Cold chain - non existent Quality certification system - non existent Transportation for perishables - non existent Rural markets - complete lack of infrastructure Wholesale markets - in government control, lack modern facilities Private / direct markets - limited

Post harvest losses:

25 to 30 % in perishables

Modern terminal markets: A professionally managed competitive structure To provide market services
to farmers at their door step ƒ Comprehensive solution to meet needs of stakeholders Auction Processing industry Exports Retail chain and Consumers

Requiring high investment and efficient management skills

Can be infused by private enterprise

Hub-and-Spoke Format: Terminal Market (the hub) to be linked to number of collection centres (the spokes). Collection centres to be conveniently located at key production centres to allow easy access to farmers Provide state of art facilities for
Transparent price discovery (electronic auction), ƒ Primary value addition( washing, grading, packing etc), ƒ Sourcing for processing and exports, ƒ Other services such as banking etc.

Commodities to be covered include
Fruits and vegetables, Flowers, aromatics and herbs ƒ Meat & Poultry ƒ Other Commodities

Infrastructure: ƒ At Terminal Market
Electronic auction facility Pack house Quality testing facility Material handling equipment Cold storage, temperature controlled warehouse, ripening chamber etc. e-trading

At Collection Centre

Washing, grading & sorting facility for produce Weighing Plastic Crates



At Terminal Market
Transport (including cool chain) Warehousing and commodity exchange Transactional Banking services Settlement of payment


At Collection Centre
Collection & Aggregation of produce Spot payment to farmer at CC Advisory on inputs, prices, quality Multi-modal transport to TM

Farmers don·t have to pay for storages International market for their crop Post harvest loss minimized Farmers will get good prices for their crop Distribution channel minimized so end user get the commodity at reasonable rate

Regulatory clearances: Single license to operate in the entire State/ adjoining States Single point levy & collection of market fee Autonomy in commercial operations of TM Clearance of land use for the TM/ CCs Provision of Civic amenities (including drinking water, municipal waste disposal, police security, post office etc) Statutory clearance from Local authority Town planning & Urban development Revenue department

Estimated cost of this project is Rs.280 Crores 49% Government partnership is expected Estimated return 15 to 18% at operating capacity of 60%

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