` Locally Owned & Managed - 20 years in the market ` Broad Base of Media Assets ` Each Property Delivers a Niche Audience

` Active in the Community ` Creative and Committed Staff ` Subscribe to Ratings and Qualitative Tools ` Industry Members
Jim and Sandra Brewer

Broadcasting · Publishing · Interactive · Video

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Brewer Media is proud to support over 120 local organizations by providing customized media plans at no cost. During 2010 alone, we provided over $1 Million in event specific media sponsorships and public service announcements in addition to time and labor expended by each of our employees in these efforts. Brewer Media is proud to employ a diverse and civically-minded staff, who lend their time and expertise outside of our organization to a number of non-profits and social causes.

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Format - Urban Contemporary Appeals about equally to men and women. Reaches 61% of all black consumers in the Chattanooga Metro. Combined with sister station, WMPZ-FM, Power 94 reaches nearly 90% of all African Americans in the Chattanooga Area.

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2010 marks 30 years for WJTT-FM in the Chattanooga market. Nominated 5 times as Billboard Magazine·s Station of the Year. Power 94 has also won the Marconi Award from the National Association of Broadcasters.

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The average age of WJTT·s listeners is 37. 55% of Power 94·s listeners are female; 45% are male. Three-quarters (74.8%) of Chattanooga·s Black Adults 18-49 listen to Power 94 every week. 80.9% of Chattanooga·s Black Women 18-49 listen to Power 94 every week. Half (49.3%) of Power 94·s listeners are homeowners and half (49.3%) have at least one child living at home.
*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER ¶09 - SPRING ¶10), MON-SUN, 6A-12M AND SCARBOROUGH (APRIL ¶09 - MARCH ¶10)

Tower Location ~ Red Bank

Signal Strength ~ 6,000 Watts

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Format - Urban Adult Contemporary. Well balanced gender appeal, with the audience averaging 53% Female and 47% Male.

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Combined with its sister station, Power 94, Groove 93 reaches 90% of all African Americans in the Chattanooga area.

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Groove 93 reaches 45.1% of all African Americans and 35-64% EACH WEEK!

ERIC FOSTER

CHRIS TAYLOR DONUT & FRIENDS MICHAEL BAISDEN

KEITH LANDECKER

DR. BAKER ANDREA PERRY

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The average age of Groove 93·s listeners is 51. (The average age of the Chattanooga·s Market is 49.)

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62% of Groove 93·s listeners are female; 38% are male. Over 40% (41.1%) of Chattanooga·s African American Adults 25-54 listen to Groove 93 every week.

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44.4% of Chattanooga·s African American Women 25-54 listen to Groove 93 every week.

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Over two-thirds (67.8%) of Groove 93·s listeners are homeowners and one third (33.6%) have at least one child living at home.
*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER ¶09 - SPRING ¶10), MON-SUN 6A-12M & SCARBOROUGH (APRIL ¶09 - MARCH ¶10).

Tower Location ~ Red Bank

Signal Strength ~ 6,000 Watts

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Traffic reports every 10 minutes mornings/afternoons. Twenty-eight newscasts each day. Local news team. Winners of two Edward R. Murrow awards. Spoken word formats account for nearly 15% of ratings in most major markets.

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Strong local morning and afternoon hosts to drive listeners to and from work.

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Also features syndicated shows with strong listenership such as Glenn Beck, Clark Howard, Dennis Miller and Leo Laport, bringing expert advice in areas of technology, politics, health and more.

Time 12AM

Show

Time 12PM

Show

Dennis Miller Phil Hendrie

Stuart James Clark Howard

1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM

1PM 2PM 3PM

Jammer Radio

Good Day USA Max Radio w/ Louis Lee

4PM 5PM 6PM 7PM 8PM *Mondays Tuesday - Friday

Addiction Show Jason Lewis

David Karnes

Glenn Beck

9PM 10PM 11PM

Dennis Miller

Time 12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM

Saturday Dennis Miller

Sunday Good Day USA: Weekend
A fast paced entertaining format with a variety of topics, upbeat co-hosts and interviews.

Time 12PM 1PM 2PM 3PM 4PM 5PM

Saturday Mike McConnell
Listeners tune in to hear a healthy exchange of freeflowing opinions on current topics.

Sunday Meet the Press Handle on the Law

Tee It Up Blend A blend of golf news,
updates & interviews.

Phil Hendrie

Battle Line Alan Nathan looks at both sides of the political spectrum. Talk Radio: Countdown Radio

Handle on the Law
Unique combination of useful legal advice, and outrageous Handel remarks.

Clark Howard: Weekend

The Best of Beck
Set the Hook Master Your Garden

Newsweek Wall Street Journal This Weekend

6PM 7PM 8PM

The Best of Lou Dobbs
Guest-centered and featuring political discussion and listener calls, Lou Dobbs brings his experience as an economic correspondent to the airwaves.

Leo LaPorte
From computers, the internet, iPods, cell phones, you name it ² Leo provides entertaining tech talk that appeals to all.

Generations w/Maurice Lewis

9PM Steve Gill
Church Service: St. Paul·s Episcopal Church Kelly Automotive Radio Car Lot w/Steve Ray The Chris Melroy Show

Glenn Beck: Weekend

Handel on the Law Bill Cunningham
Known as ´the voice of the common manµ, hear Bill·s take of current events.

10PM 11PM

11AM

Qualitative Index To Market 250 200 150 100 50 0
College Graduate Post Graduate HH Income $75k+ HH Income $100k+
170 169
149 243 215 211 198

A closer look at the average News/Talk/Information listener«
162

Number of News/Talk listeners who work are white collar employees« Number of News/Talk listeners who·s average household income is $75,000+ per year« Number of News/Talk listeners who are college graduates or more« Number of News/Talk listeners who own their own home«

49.3%

42.2%

35.4% 88.2%

Pulse Readers

Talk Listeners

FACT:

Listeners to foreground spoken word formats tend to be more ´engagedµ than listeners to music intensive formats who often listen to music specifically to ´disengageµ from the world.

Tower Location ~ Signal Mountain

Signal Strength ~ 25,000 Watts 



ESPN 105.1 ² THE ZONE is Chattanooga·s Sports Authority. Home to Mike & Mike in the Morning ~ ranked #1 in Hamilton County, Monday through Friday from 6am-10am, with Men 21-44. Home to The HERD w/Colin Cowherd ~ ranked #2 in Hamilton County, Monday through Friday from 10am ² 1pm, with Men 21-44 The Nick Bonsanto Show has made Nick one of the hottest radio personalities in town. WDEF-TV invested in Nick to entertain the local CBS affiliate·s viewers by being part of the 6:20pm sportscast.   

Time
12am 6am

Personalities All Night w/Jason Smith

Time

Personalities The Nick Bonsanto Show

3pm ² 6pm

6am ² 10am

Mike & Mike in the Morning
6pm ² 7pm

The Doug Gottlieb Show

The HERD w/Colin Herd
10am ² 1pm

ESPN Game Night The Scott Van Pelt Show
7pm ² 12am

1pm ² 3pm

Time
12 AM 1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM

Saturday
Sports Center Nightly Mike Tirico·s Weekend Blitz ² Pro Football The Mort Report w/Chris Mortensen The Sporting Life Mike Tirico·s Weekend Blitz ² College Football Mike Tirico·s Weekend Blitz ² Pro Football RaceDay on ESPN Radio The Sporting Life The Erik Kuselias Show Stump on Sports w/Stump Martin Sound Off Sports w/Sergeant Football

Sunday

Time 12PM

Saturday

Sunday
Countdown to Kickoff

The V Show w/ Bob Valvano

1PM 2PM 3PM
Sports Center Saturday The NFL on ESPN Radio

Mike Tirico·s Weekend Blitz ² Pro Football The Mort Report w/Chris Mortensen RaceDay on ESPN Radio

4PM 5PM 6PM 7PM

John Kincade

8PM 9PM 10PM
Game Night Football Tonight

Countdown to Kickoff

11PM

‡ Persons 12-64 spend an average of 36 minutes each week with ESPN Radio ‡ 11% of P12-64 listen to ESPN Radio ² listeners average 5 hours 42 minutes per week - M12-64 listeners average 9 hours, 28 minutes per week with ESPN Radio - F12-64 listeners average 1 hour, 40 minutes per week with ESPN Radio
Source: ESPN, Fall µ07, P12-64

ESPN 105.1 Ranked #3
in Hamilton County w/ Men 21-44
Station Daypart
AQH Share

WGOW-FM WSKZ-FM WALV-FM WJTT-FM WUSY-FM

6:00AM ² 6:00PM 6:00AM ² 6:00PM 6:00AM ² 6:00PM 6:00AM ² 6:00PM 6:00AM ² 6:00PM

9.8 7.8 6.9 6.9 6.9

*SOURCE: ARBITRON SPRING 2010 HAMILTON COUNTY GROUP MEN 21-44

Tower Location ~ Middle Valley

Signal Strength ~ 6,000 Watts

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Coming in January 2011 ~ a station for hipsters. Hippie Radio 106.9·s core music will be from 1964 to 1973, targeting baby boomers.

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Hippie Radio will appeal to listeners 40 to 60 years old with money to spend.

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The biggest age band in history, numbering some 77 million people.

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The deepest pockets, responsible for more than half of all consumer spending.

The Network
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The most powerful advertising platform, reaching 80% of the market every week thanks to morning and afternoon traffic reports. Over 1,600 reports each week, featuring sponsorship messages at the end of each report, are aired on 19 radio stations and 3 television stations. Over half a million people reached each week. Chattanooga Traffic Network·s target audience is 18+.

FACT:

The Chattanooga Traffic Network radio reports reach a total of 669,000 radio listeners each week during morning *SOURCE: ARBITRON, SPRING 2010 and afternoon drive!

Traffic Network Stations
Call Letters Station Name Frequency Location Format

WALV FM WBDX FM WDEF AM * WDEF FM * WDOD AM * WDOD FM * WDYN FM WGOW AM * WGOW FM * WPLZ FM WJTT FM WLLJ FM WMBW FM WMPZ FM WNOO AM WOGT FM * WSKZ FM * WUUQ FM

ESPN Radio J103 Fox Sports Sunny 92.3 Ruby 1310 The Mountain WDYN Radio News/Talk Talk Radio News/Talk Power 94 J103 Moody Groove 93 Glory 1260 The Duke KZ 106 Classic Country

105.1 102.7 1370 92.3 1310 96.5 89.7 1150 102.3 95.3 94.3 103.1 88.9 93.7 / 93.3 1260 107.9 106.5 97.3 & 99.3

Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Cleveland Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga Chattanooga

Sports Radio Religious Sports Radio Adult Contemporary Sports Rock Religious Talk Talk News/Talk Urban Contemporary Religious Religious Urban AC Religious Country Classic Rock Classic Country

In addition to overwhelming reach with Radio, ChattanoogaTraffic.net also provides reports to these Television stations:

*Coming in January ~ Hippie Radio 106.9 ² targeting Baby Boomers!

*Some restrictions apply.

70%
Of Americans Claim There Is More Traffic Than A Year Ago Chattanooga is predicting a major increase of traffic with the arrival of Volkswagen.

Americans Average

27 Hours
Stuck In Traffic Each Year
Chattanooga·s notorious bottlenecks can increase commutes significantly

Americans Spend

11 Hours
In Their Cars Every Monday Through Friday
The average commute time has increased 13.8% from just 10 years ago

Listeners Tend To

Pay More Attention
To Traffic Reports. It Is Called Active Listening. 

Chattanooga's premier alt-weekly newspaper for 7 years.  More than 240 distribution points all over Chattanooga.  Reaches over 35,000 influential customers each week.  Readers are affluent and educated.  The Chattanooga area·s most in-depth coverage of Arts, Music & Entertainment.

Chattanooga.com

Our creative team tailors motion, graphics, and sound for a dynamic presentation at an affordable price.

Coming April 7, 2011

Coming March 12, 2011

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