COMPARITIVE ANALYISIS COMPARITIVE ANALYISIS

OF OF
RESPONDENTS TOWARDS RESPONDENTS TOWARDS
'THE LAPTOPS" 'THE LAPTOPS"
Ìntroduction:-
Project research on ",59458 to know the
preference of respondents towards the
brands which brand they prefer most. The
following brands are here:-
ÌSTORY OF "ACER
Ìt was started by stain shih, his wife carlyon
yeh and a group of five others in 1976, was
renamed Acer in1987.the c.e.o. of acer
Mr.j.t.wang .The global eadquarter is in
sichih city taiwan
ÌSTORY OF "E
Dell laptops istory begins in 1989,its worth
mentioning
that "Michael dell¨ the
founder of dell.
ead quarter in u.s.a.
ÌSTORY OF "ENOVO
Ìn 1986 Ì.B.M. p.c.d. announces its first
laptop computer, weight only 12 pounds.
Lenovo chairman is Mr. lieu chuanzhi and
head quarter lenovo in hong Kong.
ÌSTORY OF "!
P started in 1939 by Mr. ewlett Packard
c.e.o. of hp is Bill Shih and head quarter of
hp is in America
ÌSTORY OF "%OSA
Toshiba laptop started was T100 set in 1875
under the name is Shibaura seasick- sho.
eadquarter of Toshiba in Tokyo.
ÌSTORY OF "COM!AQ
Compaq laptop started in 1982 by Rod
Canion, Jim arris, and Bill Murto in
Stanford university.
Objectives:-
· To find the most preferred Laptop among respondents.
· To Comparative analysis of customers preference
towards laptops.
· To describe comparative preference of brands of
laptops.
· To know additional features demanded by the
respondents.
Limitations:-
· Short sample size to Research.
· Short time to research.
· Some time Respondent does not give
exact informance.
Research Methodology:-
· Sample Size:- 100.
· Sample Area:- At katani in Ludhiana City.
· Data collection:-
Primary Data collection:-
Questionnaires.
Secondary data:-
The existence of secondary data is not much yet
we used it whenever needed, sources of
secondary data were ÷books, websites etc.
Research Design:-
Quantitative Research:-
A quantitative approach requires a well developed research
design. Ìt is usually based on:-
Careful and precise specification of the question to be
answered.
Ìdentification, definition, and measurement of the key
variables.
Selection & specification of one or more methods of
collecting data.
Numerical analysis of the data, including use of
appropriate statistical tests.
Numbers used in study may be as simple as counting the
numbers of "Yes¨ vs. "No¨ responses to some questions.
Sampling techniques:-
To analyze the collected data
mathematics tools are used, for
instance percentage(%), tables,
charts and also used of computer etc.
Analysis & Ìnterpretation:-
Options No. of the
Respond
ents
°
Yes 70 70
No 30 30
Total 100 100
Ìnterpretation:-Total no. of sample size was 100,out of 100,70 people used
Laptops & 30 people did not use Laptops.
Table:-1
Respondents %
70%
30%
YES
NO
Respondents who used brands of Laptops:-
Brands
No. of
users
Acer
09
Dell
22
Compaq
16
p
10
Toshiba
05
Lenovo
08
Total
70
0
10
20
30
40
50
60
70
No. of
Users
acer
DeII
compaq
Hp
Toshiba
Lenovo
TotaI no
Table:-2
Ìnterpretation:-Ìt is clear that total respondents were(70),Out
of them different brands used by different no. of respondents.
Description of RAM:-
Laptops
1-2GB
Acer
1
Dell
1
Lenovo
3
p
1
Toshiba
1
Compaq
8
Total 15
0
2
4
6
8
10
12
14
16
Acer
DeII
Ienovo
Hp
Toshiba
Compaq
TotaI
Table:-3
Ìnterpretation:-The Total no. of the respondents were 15 who used 1-2GB RAM with
Different laptops.
RAM Used b/w 1-2GB By respondents:-
RAM Used b/w 2-4GB by respondents:-
Laptops 2-4GB
%
Acer 7
15
Dell 17 35
Lenovo 5 10
p
9 18
Toshiba 3 07
Compaq 8 15
Total
49 100
Ìnterpretation:-Total no. of laptops were 49, b/w 2-4 GB RAM & percentage of
different Laptops of this RAM is clearly mention from figure.
Table:-4
RAM above 4GB used by the respondents:-
Data for RAM above 4GB
0
20
40
60
80
100
120
Above 4GB %
L
a
p
t
o
p
s

%
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Laptops Above4GB
%
Acer
1
17
Dell
4
67
lenovo
-
0
p
-
0
Toshiba
1
16
Compaq
-
0
Total
6
100
Ìnterpretation:-The total no. of 4GB laptops were 6,the
Percentage of different laptops with RAM is clearly
Mention from figure.
Table:-5
Description of D of laptops:-
Description of HD
0
5
10
15
20
25
30
35
120 D 250 D 320 D Above 320 D
HD
L
A
P
T
O
P
S
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Laptops 120
D
250
D
320
D
Above
320D
Acer
- 7 4 1
Dell
-
16 5 3
Lenovo
3 2 3 1
p
1 2 1 1
Toshiba
1 3 - 1
Compaq
8 2 5 -
Total
13 32 18 7
Ìnterpretation:-The total no. of laptops were 70,
The D were different in different laptops.
Table:-6
Description of cores of laptops:-
Ìnterpretation:-The total no. of laptops were 70,out of 70,22 were
Dual core & 48 were core 2 duo.
0
10
20
30
40
50
60
ACER
DELL
LENOVO
P
TOSÌBA
COMPAQ
TOTAL
ACER 3 6
DELL 22
LENOVO 1 7
P 6 4
TOSÌBA 4 1
COMPAQ 8 8
TOTAL 22 48
Dual core Core2duo
Table:-7
Description of "price¨ of laptops:-
DATA FOR PRICES
0
5
10
15
20
25
30
PRÌCES B/W 20-30,000 RS 30-40,000RS 40-50,000RS ABOVE 50,000RS
Acer
Dell
lenovo
p
Toshiba
compaq
Total
Laptops
Price
20-
30,000
30-
40,000
40-
50,000
Above
50,000
Acer
3 6 - -
Dell
1 6 11 4
lenovo
- 1 5 2
p
1 3 4 2
Toshiba
- 2 1 2
Compaq
4 8 2 2
Total
9 26 23 12
Ìnterpretation:-The total no. of laptops were 70 & there were different price rate with
Different laptops.
Table:-8
Description of wi fi & web cam in Laptops:-
Ìnterpretation:-The above figure & table clear the description of wi fi & web
Came for different laptops.
0
10
20
30
40
50
60
70
80
ACER
DELL
LENOVO
P
TOSÌBA
COMPAQ
TOTAL
ACER 9 9
DELL 22 22
LENOVO 7 1 7
P 8 2 10
TOSÌBA 5 5
COMPAQ 15 1 16
TOTAL 66 4 70
wi fi no wi fi web cam
Table:-9
Sources of information for respondents to
buy laptops:-
Data for sources of motivation
0
5
10
15
20
25
30
35
40
45
Friends News paper Advertisement Any other
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Laptops friends News
paper
advertise Any
other
Acer 8 - - 1
Dell 18 1 2 1
Lenovo 3 1 3 1
p 3 - 6 1
Toshiba 1 3 - 1
Compaq 8 - 3 5
Total 41 5 14 10
Ìnterpretation:-The total no. of respondents were 70,they were motivated to buy laptops
From different sources which are mention above table & figure.
Table:-10
Preferred Purchasing places of
respondents:-
Laptops shop Shopping mall Any other
Acer 8 1 -
Dell 10 4 8
Lenovo 6 2 -
p 4 5 1
Toshiba 2 2 1
Compaq 15 1 -
Total 45 15 10
Ìnterpretation:-Total no. of respondents were 70,and their places of purchase were
Different, it is clearly mention from above chart & table.
DATA FOR PURCHASING PLACES
0
5
10
15
20
25
30
35
40
45
50
shop shopping mall Any other
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Table:-11
Offers or discounts & performance of
laptops:-
CHART FOR DISCOUNT & SATISFECTION
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
Discount No discount satisfied Dissatisf ied
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Laptops Discount
find
Not
find
satisfied dissatisfied
Acer 4 5 8 1
Dell 15 7 22
Lenovo 4 4 6 2
p

-

Toshiba
1 4
5
Compaq 10 6 16
total 44 26 67 3
Ìnterpretation:-Above table & chart clear discount & satisfaction of respondents.
Table:-12
Additional features demanded by
respondents:-
3
6
2
15
5
1
5
2
1
8
1
2
3
6
8
2
15
45
10
0
5
10
15
20
25
30
35
40
45
50
Acer
Dell
lenovo
p
Toshiba
Compaq
Total
Acer 3 6
Dell 2 15 5
lenovo 1 5 2
p 1 8 1
Toshiba 2 3
Compaq 6 8 2
color Battery Any other
Ìnterpretation:-The description of additional features is clear from above table & chart.
Table:-13
Findings:-
There are total no. of respondents among them students prefer
laptops more.
According to search the preference of DELL is more in comparing to
others laptops including features also.
According to search the preference of TOSÌBA is minimum.
Maximum respondents were influenced to buy laptops by their
friends and minimum by news papers.
From total percentage of respondents, 63% respondents want to
change their laptops in future.
From total percentage of respondents, 65% respondents want to
additional features at the side of these features like incensement in
battery back up, colors and also screen touch laptops.
Conclusion:-
After search about compared analysis of respondents
towards laptops, the maximum preference of brands of
laptops depend on company which satisfies customers in
all the way like price, discounts, features and service
plays a great role of product, the analysis &
interpretation of these data is not always exact because
this research was in short sample size and collection of
was not exact.
Suggestions:-
· Acer company should be improve some features
like sound system, colors & battery back up.
· Lenovo, p, Toshiba & Compaq should improve
features & services so that they can find more
preference in market.
· The Dell company should decrease their price of
laptops so that they can get more preference of
laptops than present preference.
Bibliography:-
· Books.
· Google
· www.acer.com
· www.dell.com
· www.hp.com
· www.toshiba.com
we uhormendro kumor 5hormo Ǝ Lovkush pothok ore the students
of Ludhiono co//eoe of £noineerino Ǝ 1echno/ooy Ludhiono Punjob
ot underooino project on "comporotive ono/ysis of customer
preference toword Loptops" for the purpose of which we need to oet
this ouestionnoire fi//Ŧ 5o p/eose spore some timeŧŦŦ
1Ŧ uo vou have LapLop?
?es no
2Ŧ Whlch of Lhe followlna brand do vou have?
Acer uell Lenovo
Pp 1oshlba Compaq
3Ŧ Whlch of Lhe followlna 8AM do vou have ln vour LapLop?
1Ŵ2 C8 2Ŵ4 C8 above 4 C8
4Ŧ Whlch of Lhe lCLLCWlnC Pu uC vou have?
120 C8 230 C8 320C8 Above320C8
Ŧ WhaL ls Lhe prlce of Lhe LapLop?
20Ŵ30ţ000rs 30Ŵ40ţ000rs 40Ŵ30ţ000rs
Above 30ţ000m
7Ŧ ls lL has ln bulld Wl fl svsLem?
?es no
8Ŧ Pas lL web cam?
?es no
9Ŧ Who moLlvaLed vou Lo buv Lhls LapLop?
lrlends newspaper AdverLlsemenL
Anv oLher _ _ _ _ _ _ _ _ _ _ _
10Ŧ Where dld vou purchase lL?
Shop Shopplna mall Anv oLher
11Ŧ uld vou aeL anv offer or dlscounL aL Lhe Llme of purchase?
?es no
12Ŧ Are vou saLlsfv wlLh Lhe performance of lL?
?es no
13Ŧ Would vou llke Lo have anv oLher brand ln fuLure?
?es no
14Ŧ uo vou wanL Lo anv oLher feaLure beslde lL?
Color 8aLLerv Anv oLher
Person´s description
name________________________ Aae ___________MC8Ŧ______________
uC8Ŧ _________________________ CuALlllCA1lCn _______________________
CCCuÞA1lCn___________________ LŴMAlL ______________________________
7/+-e:
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