Preparatory Work for Session tomorrow

Initiatives of 2019-20 Benefit achieved

(Top 5)

Departmental initiative for 2020-21

(Top 3)
Example of OKRs – Organisation cascade
Company KR 1. Cross sales
Revenue of 200 crores
Sales KR 1. Enter 30 new
markets
Sales KR 2. Open 150 new
counters
HR KR 1. Ensure Talent to
cover all markets
Marketing KR 1. Dedicated
promotional materials in
place for local vernacular
Operations KR 1. Meet
production target as per sales
projection
COMPANY OBJECTIVE 1. BECOME FINANCIALLY STABLE
Company KR 2. Reduce cost
by 5%
Sales KR 1. Reduce sales cost
through reduced discounting
Operations KR 1. Reduce FG
failure by 50%
Operations KR 2. Develop
alternate local supplier for
less cost of transportation
Marketing KR 1. Find cost
effective packaging solutions
HR KR 1. Inhouse sourcing of
CVs to reduce consultancy
cost
Company KR 3. 10% revenue Company KR 4. Get funding to
generation from new meet expansion & operation
products cost
Sales KR 1. Identify 50
retailers for sales of new
Product (e.g. Mixer grinder)
R & D KR 1. Ensure New
product introduction on time
HR KR 1. Product Training
program for identified sales
executives
Marketing KR 1. Draw plan for
introducing the product
through different channels
Operations KR 1. Reconfigure
assembly line to service new Legends:
Departmental
product Key Results Obj – Objective
KR – Key Results
Example of OKRs – Department
cascade
Sales Obj 1. Enter 30 new
markets
Suresh KR 1. Enter 10 new
markets
Rohit Vohra KR 1. Enter one
new B2B category
Sales Obj 4. Use Analytics &
data to predict demand
Akhil KR 1. Review Sales
metrics and send a weekly
summary to the team
Akhil KR 2. Identify 15
hotsopts in each Zone to push
sales in off season
Sales Team
Sales Obj 2. Open 150 new
counters
Vaibhav KR 1. Open 50 new
counters in North
Tejas KR 2. Open 150 new
counters
Sales Obj 4. Attend 10
corporate events to get sales
leads
Shubham KR 1. Generate 30
B2B leads through corporate
events
Departmental
Sales Obj 4. Identify 50
Sales Obj 3. Reduce sales cost
retailers for sales of new
through reduced discounting
Product (e.g. Mixer grinder)
Gautam KR 1. Identify 200
counters selling mixer
grinders in Tier 1 - 2 cities &
create buyin for the new
product
Anurag KR 1. Design a sales
incentive scheme for mixer-
grinder by Oct 20
Legends:
Initiatives Obj – Objective
KR – Key Results