E-learning Solutions Unit

Training Employees of IBM – Through E-Learning

Submitted By:
Group 6

1 © 2003 IBM Corporation

 E-learning Solutions Unit

E-Learning

 “The use of technologies to create, distribute and deliver valuable

data, information, learning and knowledge to improve on-the-job and
organizational performance and individual development”
(Dublin,2004)

 E-learning means the use of new multimedia technologies and the

internet to improve the quality of learning”
(European Communities, 2004)

2 © 2003 IBM Corporation

 E-learning Solutions Unit
Structure of Learning organization
Classical Organization
Institutions Routinized; static; maintain the
current organizational structure
Institutional Following directions; Localized
Practices and fragmented thinking; workers
responsible for own tasks;
managers responsible for own
section; Get the job done
Culture All above institutional practices
taken as givens
Growth and Static; lack of change
Change
3 © 2003 IBM Corporation
Learning Organization
Always in question; fluid;
constantly changing; innovative
Explicit and shared mental
modeling; systems thinking; shared
vision; team learning; dialogue
generatively; personal mastery;
ask: ‘how should we get the job
done?’
Principles of the learning
organization routinized to become
unconscious action
Constant and continuous change
 E-learning Solutions Unit

Goals Of Learning

 Leverage our intellectual capital in order to grow our knowledge

base
 Speed the transfer of knowledge so we can solve business problems
faster
 Ensure that learning solutions reach the target audience and meet
their needs in order
 to get the desired results
 Link learning with business results

4 © 2003 IBM Corporation

 E-learning Solutions Unit

Implications for learning

 Need for learning to be viewed in context

Where is the organisation going?
What is my role?
 Performance measures required
Has learning made a difference?
How do we know?
 Link to other structures
Performance Appraisal
Change Management

5 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM`s Vision

« We inspire, develop and enable managers to lead people to achieve their

best pursuit of IBM Goals »
Drew MORTON,
Director of IBM Management Development

6 © 2003 IBM Corporation

 E-learning Solutions Unit

Challenges- IBM’s Workforce

–Train managers scattered around

the world

–We develop over 30.000 leaders

worldwide in 165 countries

7 © 2003 IBM Corporation

 E-learning Solutions Unit

Nearly 320,000 IBMers contributing to the success of IBM

Americas Asia Pacific

163,000 60,000

Europe, Middle East, Africa

96,000

8 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM Leadership Competencies

9 © 2003 IBM Corporation

 E-learning Solutions Unit

Education Budget (2000)

Company Yearly Budget(M$) No. of Pf employees

IBM 104 325.000

HP 250 88.500

INTEL 300 85.500

ACCENTURE 504 70.000

CISCO 105 43.000

10 © 2003 IBM Corporation

 E-learning Solutions Unit

Some relevant e-learning facts

 We are at a crucial stage, past the hype stage - both positive and
negative hype

 We have lost a number of unrealistic expectations, but we have also

lost a number of fears and doubts

 There is a general acceptance of online learning today that is different

from the acceptance of distance learning in the past

11 © 2003 IBM Corporation

 E-learning Solutions Unit

Some relevant e-learning facts

 e-learning policy is not about promoting e-learning.

It is to address the learning needs of individuals, groups, disciplines
and subjects, and to find the best possible way to do that

 e-learning is part of a long-term evolution of learning and learning

technologies

 e-learning will be part of every learning experience

...and learning will be the better for it

The future of e-Learning: realities, myths, challenges and opportunities

Canada, Education Forum 2004

12 © 2003 IBM Corporation

 E-learning Solutions Unit

Balancing People and Technology

 Critical Success Factors in this

change agenda are:

People
• Pedagogy
• Community
• Professional Development
Technology
• Applications and Tools
• Content
• Infrastructure as a Utility

13 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM Training of 6,600 New First-Line Managers (Basic Blue)

 Phase I: 26 Weeks of Self-paced Online Learning

Cohorts of 24 managers
Lotus LearningSpace Forum
2 hours/week; 5 units/week
18 mandatory and elective management topics
Need minimum score on mandatory topics
14 real-life interactive simulations
LearningSpace tutor guides behavior

14 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM Training of 6,600 New First-Line Managers (Basic Blue)

 Phase II: In-class 5 day learning lab

Experiential higher order learning
Bring real-life activities from job
Focus on self-knowledge and to understand their roles as leaders and
members of IBM
Harvard Business cases, leadership competency surveys, managerial
style questionnaires, brain dominance inventories
Coached by a learner-colleague (teaming impt!)
Less than 1 hour of the 5 days is lecture

15 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM Training of 6,600 New First-Line Managers (Basic Blue)

 Phase III: 25 Weeks of Online Learning

Similar to Phase I but more complex and focuses on application
Creates individual development plan and organizational action plan
Managers reviews and signs off on these plans

16 © 2003 IBM Corporation

 E-learning Solutions Unit

Personalized Learning: The Learning Suites

Master the Basics

Assess Yourself

Try a Simulation
LEADing@IBM

Learn at
Work Study in Depth

Hear from
Examine Best
Executive Leaders
Practices
17 © 2003 IBM Corporation
 E-learning Solutions Unit

Learning @ IBM
 Collaborative learning
- e-labs
- Community forums
- Team rooms
- Virtual conferences

 Experience-based learning
- Classroom / learning labs
- Role playing
- Mentoring

 Interactive e-learning
- Computer-based training
- Simulations

 Support and reference

- Online tutorial
- Webcasts
- Case studies

18 © 2003 IBM Corporation

 E-learning Solutions Unit

Success Story : IBM

 33,000 IBM managers have taken online courseware.

 5 times as much content at one-third the cost.

 IBM reported $200 million in savings in one year.

 Voided $80 million dollars in travel and housing expenses during 1999 by
deploying online learning.

19 © 2003 IBM Corporation

 E-learning Solutions Unit

Shift from Instructor-Led Training to eLearning

20
(IDC, 2001)
© 2003 IBM Corporation
 E-learning Solutions Unit

IBM – Then and Now

Then Now

Delivery
 Self Study via books / self-study
texts (10-20%)
 Classroom (80-90%)
 Minimal use of CBT
Delivery
 New 4-Tier Learning
 43% now delivered by e-learning

Organisation Organisation
 Education activities delegated to  Global Education Organisation
major countries  Organisation in each country, with
centralized administration

21 © 2003 IBM Corporation

 E-learning Solutions Unit

IBM is recognized for innovative learning and management development programs

IBM ranked #1 in IBM recognized with

Training 2003 American
Magazine’s 2004 Society of Training IBM has been honored by ASTD with
Training Top 100 and Development several Excellence in Practice
BEST award Awards and Citations:
• 2004 Award - Role of the
Manager@IBM
• 2004 Citation - Industry Value
Program Learning Initiative
IBM won 2003 CUX awards for Leadership • 2003 Citation - Shades of Blue
Development and Measurement
• 2001 Award - Managing@IBM
IBM’s Basic Blue won 2003
Sodexho Pass Award for HR
Excellence
IBM’s Basic Blue won
2000 OSTD OTTER
Award for Best Internal
IBM’s Basic Blue won a
Training Program
2000 ISPI “Best Practices”
Award

22 © 2003 IBM Corporation

 E-learning Solutions Unit

Comparison eLearning and traditional classroom

Traditional Classroom E-Learning

Classroom Physical, time and location Unlimited, anywhere,

dependent anytime

Content Textbook Simple text, audio,

Video animation, video, printed
Projector slides and online resources,
collaboration

Personalization One learning path Pace and path determined

by learner

23
(PrimeLearning, 2001)
© 2003 IBM Corporation
 E-learning Solutions Unit

Blended Learning Advantages for IBM

1. Greater consistency of language, knowledge, and corporate culture

across the globe

2. Blended approach to training now replicated in other units

3. Market it’s e-learning design

4. Cross functional understanding & teamwork

5. No risk trials and simplicity helps

24 © 2003 IBM Corporation

 E-learning Solutions Unit

Blended Learning Advantages

1. Course access at one’s convenience and flexible completion

1. Reduction in physical class time

1. Promotes independent learning

1. Multiple ways to accomplish course objectives

2. Increased opportunities for human interaction, communication, &

contact among students

1. Less time commuting and parking

1. Introverts participate more

25 © 2003 IBM Corporation

 E-learning Solutions Unit

Benefits and Implications

§ Shy ,open up online  Use async conferencing

§ Minimal off task  Create social tasks

§ Students can generate lots of info  Use Async for debates; Sync for help,
office hours
§ Minimal disruptions
 Foster debates/critique
§ Extensive E-Advice
 Find Experts or Prac.
§ Excited to Publish

26 © 2003 IBM Corporation

 E-learning Solutions Unit

Blended Learning Disadvantages

1. Procrastination, procrastination, procrastination

1. Students have trouble managing time

1. Problems with technology at the beginning (try too much)

2. Can be overwhelming or too novel

3. Poor integration or planning

4. Resistance to change

5. Good ideas but lack of time, money, & support

27 © 2003 IBM Corporation

 E-learning Solutions Unit

Questions ??????????

28 © 2003 IBM Corporation