CNBC

TV18
 INTRODUCTION

 India’s no.1 business medium

 Vast benchmark coverage

 New genres of programming

 Highly diversified business audience

 CNBC-TV18
 Launched : 1999
 Owned by : TV18
 Slogan : “1st in business worldwide”
 Country : India
 Headquarters : Mumbai, India
 Formerly called : CNBC India (1999-2004)
 Replaced : CNBC TV18 (2004-present)
 Website : www.cnbc-tv18.com
 LOGO
THE PEACOCK

Indicates the
diversity of CNBC
programmes.
CNBC UNIVERSE

CNBC
RSE
UNIVE
 MISSION
 ENABLE

 ENLIGHTEN

 ENTERTAIN
 SWOT ANALYSIS

STRENGTHS :-

 High viewership ratings

 Association with a foreign broadcaster

WEAKNESSES :-
 Dependent on advertising revenue.

 Investment stage business consumes

more cash.

 HR not strong in implementing open door

policies.
 OPPORTUNITIES :-

 Overseas subscription revenues

 Potential increase in viewership base

 Domestic subscription revenues

 Robust growth in television

advertisement revenues
THREATS :-

 Economic downturn

 Slow rollout of CAS

 Increase in competition
 CASE
SITUATION

CNBC-TV18 – joint venture of tv18 and CNBC Asia –

fastest growing media company in India – CAGR of
about 100 % since 1990 – also owns moneycontrol.com, a
business portal, CNBC Awaaz, South Asia World and
CNN-IBN – growing business – Company growth -- 200
employees to 1500 – Delhi office-1500 nodes, Mumbai
office-1000 nodes – 12mbps pipeline carries data and
video – implementation of new security solution –
company chose FortiGate for 2 reasons – unified threat
management platforms – availability of all security
functions – an easily manageable solution.
SOLUTION

Sify – new security infrastructure – fortigate-

800A appliances in Mumbai office – fortigate-
400A appliance in Delhi office in Jan 2005 --
Entry-level FortiGate UTM appliances
deployed at 17 other bureaus of CNBC-TV18
in India and abroad -- Fortinet units have been
operating successfully – protection to media
company’s information assets -- CNBC TV18
- a satisfied Fortinet customer.
SUCCESS

Many benefits – Multiple layers of security

implemented in the company’s computer
network – curing of the network of internal
problems the single UTM appliance solution
made it easy to manage security.
 CNBC-TV18
1.70
1.60
1.63
ruling markets hours across genres
1.55

1.50
1.40
1.30
1.20 1.16

1.10 1.03
1.00 0.95

0.90 0.85

0.80
0.70
0.60
0.50
0.37
0.40
0.3
0.30 0.24
0.20 0.16
0.08
0.10 0.02
0.00
CNBC TV18 Aa j Ta k S t a r Ne ws NDTVIndia NDTV24X7 & Ze e Ne ws HBO S t a r Movie s NDTV24x7 Time s Now He a dline s Toda y BBC World
NDTVP ROFIT
 Undisputed leader in business news
0 .3 5
0 .3 5
space
0 .3

0 .2 6

0 .2 5

0 .2 0 .19

0 .15
0 .13

0 .1

0 .0 7

0 .0 5

0 .0 2

0
CNBC TV18 NDTV 2 4 x7 NDTV Pro fit Times No w Head lines To d ay BBC Wo rld
 STRATEGIES
 Expansion strategy- launched CNBC AWAAZ

 Launching of internet boom- Money control, IBN live.com.

 Forbes magazine.

 Future growth plans.

 Diversification.-Infrastructure, automobiles, telecom,

pharmaceuticals, banking & finance.
 Recommendations:-
 Apart from share market it should also concentrate on
general news

 Implement strategies wisely to obtain maximum

output

 Improvement in HR

 Less dependency on advertisement revenues.

CONCLUSION