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CONFIDENTIAL

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This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

2X2 CUBED
Unit of measure

Text

Text

Text

Text

t ex T

Text Text

Text Text

t ex T

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2

2X2 TOWER
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5PS MARKETING
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Product offering

Product

Package

Place

Price

Positioning promotion

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4

7S
Unit of measure

Style

Strategy Shared values Staff

Skills

Systems

Structure

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5

ARROW 3D
Unit of measure

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6

CUBES1 3D Unit of measure * Source: Footnote Source 7 .

CUBES2 3D Unit of measure * Source: Footnote Source 8 .

CUBES3 3D Unit of measure * Source: Footnote Source 9 .

CUTOUT 3D Unit of measure Text Text Text Text * Source: Footnote Source 10 .

FORCES AT WORK Unit of measure New entrant Suppliers Industry competitors Buyers Substitutes * Source: Footnote Source 11 .

JOINT Unit of measure Text Text Text Text Text Text Text Text Text Text * Source: Footnote Source 12 .

LEVEL SEPARATE 4 Unit of measure Text Text Text Text * Source: Footnote Source 13 .

LINEAR A 3D Unit of measure Text Text Text * Source: Footnote Source 14 .

LINEAR B 3D Unit of measure Text Text Text Text * Source: Footnote Source 15 .

LINEAR C 3D Unit of measure Text Text Text * Source: Footnote Source 16 .

LINEAR D 3D Unit of measure Text Text Text * Source: Footnote Source 17 .

LINEAR E 3D Unit of measure Text Text Text Text * Source: Footnote Source 18 .

LINEAR G 3D Unit of measure Text Text Text * Source: Footnote Source 19 .

LINEAR I 3D Unit of measure Text Text * Source: Footnote Source 20 .

LINEAR J 3D Unit of measure Text Text Text Text * Source: Footnote Source 21 .

LINEAR N 3D Unit of measure Text Text Text Text * Source: Footnote Source 22 .

LINEAR P 3D Unit of measure Text Text Text * Source: Footnote Source 23 .

LINEAR Q 3D Unit of measure Text Text * Source: Footnote Source 24 .

LINEAR Q 3D Unit of measure Text Text * Source: Footnote Source 25 .

LINKS 3 Unit of measure Plan Implement Support * Source: Footnote Source 26 .

PERSPECTIVE 3D Unit of measure * Source: Footnote Source 27 .

PROPELLER 3D Unit of measure Text Te x t * Source: Footnote Source Text 28 .

RINGS 3D Unit of measure * Source: Footnote Source 29 .

SCALE Unit of measure Text Text * Source: Footnote Source 30 .

SCALES Unit of measure Text Text * Source: Footnote Source 31 .

SIZES IN Unit of measure Text Text Text Text Text Text * Source: Footnote Source 32 .

SPIRAL1 3D Unit of measure * Source: Footnote Source 33 .

SPIRAL2 3D Unit of measure Brakes Spiral * Source: Footnote Source Tube in tube 34 .

SPOTLIGHT Unit of measure Text Text Text Text * Source: Footnote Source 35 .

STAIRCASE Unit of measure Text Text Text Text Text Text * Source: Footnote Source 36 .

STARS 3D Unit of measure * Source: Footnote Source 37 .

WIRE CUBES Unit of measure Text Text * Source: Footnote Source 38 .

ARROWS Unit of measure Text Text Text Text Text Text Text * Source: Footnote Source 39 .

LEVEL 1 Unit of measure Text * Source: Footnote Source 40 .

LEVEL 2 Unit of measure Text Text * Source: Footnote Source 41 .

LEVEL 3 Unit of measure Text Text Text * Source: Footnote Source 42 .

LEVEL 4 Unit of measure Text Text Text Text * Source: Footnote Source 43 .

LEVEL 5 Unit of measure Text Text Text Text Text * Source: Footnote Source 44 .

LEVEL 6 Unit of measure Text Text Text Text Text Text * Source: Footnote Source 45 .

FLOW 2 Unit of measure Header Text Header Text * Source: Footnote Source 46 .

FLOW 2 TITLE Unit of measure Header Text Text Header Text * Source: Footnote Source 47 .

FLOW 3 Unit of measure Header Text Header Text Header Text * Source: Footnote Source 48 .

FLOW 3 TITLE Unit of measure Header Text Text Header Text Header Text * Source: Footnote Source 49 .

FLOW 4 Unit of measure Header Text Header Text Header Text Header Text * Source: Footnote Source 50 .

FLOW 4 TITLE Unit of measure Header Text Text Header Text Header Text Header Text * Source: Footnote Source 51 .

FLOW 5 Unit of measure Header Text Header Text Header Text Header Text Header Text * Source: Footnote Source 52 .

FLOW 5 TITLE Unit of measure Header Text Text Header Text Header Text Header Text Header Text * Source: Footnote Source 53 .

FLOW 6 Unit of measure Header Text Header Text Header Text Header Text Header Text Header Text * Source: Footnote Source 54 .

FLOW 6 TITLE Unit of measure Header Text Text Header Text Header Text Header Text Header Text Header Text * Source: Footnote Source 55 .

BLADES Unit of measure Text Text Text * Source: Footnote Source Text 56 .

BOX Unit of measure Text Text Text Text * Source: Footnote Source 57 .

BOX Unit of measure Text Text Text Text * Source: Footnote Source 58 .

CYCLE 1 Unit of measure Text Text Text * Source: Footnote Source 59 .

CYCLE 2 Unit of measure Text Text * Source: Footnote Source 60 .

CYCLE 3 Unit of measure Text Text Text * Source: Footnote Source 61 .

CYCLE 4 Unit of measure Text Text Text Text * Source: Footnote Source 62 .

CYCLE 5 Unit of measure Text Text Text Text Text * Source: Footnote Source 63 .

CYCLE 6 Unit of measure Text Text Text Text Text Text * Source: Footnote Source 64 .

CYCLE 7 Unit of measure Text Text Text Text Text Text Text * Source: Footnote Source 65 .

CYCLE 8 Unit of measure Text Text Text Text Text Text Text Text * Source: Footnote Source 66 .

INCOMING Unit of measure Text Text Text Text Text Text * Source: Footnote Source 67 .

RIBBON Unit of measure Text Text Text Text Text * Source: Footnote Source 68 .

RING Unit of measure Text Text Text Text Text * Source: Footnote Source 69 .

UPON 2 Unit of measure Text Text * Source: Footnote Source 70 .

CONTINUOUS Unit of measure Text Text Text Text Text Text Text Text * Source: Footnote Source 71 .

CUTOUT Unit of measure Text Text Text Text * Source: Footnote Source 72 .

LINEAR A
Unit of measure

Text Text

Text

* Source:

Footnote Source

73

LINEAR B
Unit of measure

Text

Text Text

Text

* Source:

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74

LINEAR C
Unit of measure

Text

Text

Text

* Source:

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75

LINEAR D
Unit of measure

Text Text Text

* Source:

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76

LINEAR E
Unit of measure

Text

Text

Text

Text

* Source:

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77

LINEAR F
Unit of measure

Text Text Text

* Source:

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78

LINEAR G Unit of measure Text Text Text * Source: Footnote Source 79 .

LINEAR H Unit of measure Text Text Text Text * Source: Footnote Source 80 .

LINEAR I Unit of measure Text Text * Source: Footnote Source 81 .

LINEAR J Unit of measure Text Text Text Text * Source: Footnote Source 82 .

LINEAR K Unit of measure Text Text Text Text Text Text * Source: Footnote Source 83 .

LINEAR N Unit of measure Text Text Text Text * Source: Footnote Source 84 .

LINEAR P Unit of measure Text Text Text * Source: Footnote Source 85 .

LINEAR Q Unit of measure Text Text * Source: Footnote Source 86 .

PROPELLER Unit of measure Text Te xt * Source: Footnote Source Text 87 .

STEP 5 Unit of measure Text Text Text * Source: Footnote Source Text Text 88 .

2 ON 1 Unit of measure Text Text Text Text * Source: Footnote Source 89 .

AGAINST Unit of measure Text Text Text Text Text Text * Source: Footnote Source 90 .

AT WORK Unit of measure Text Text Text Text Text * Source: Footnote Source 91 .

COUPLED HORIZ Unit of measure Text Text * Source: Footnote Source 92 .

COUPLED VERT Unit of measure Text Text * Source: Footnote Source 93 .

FOCUSED Unit of measure Text Text Text Text * Source: Footnote Source 94 .

FORCES AT WORK Unit of measure New entrant Suppliers Industry competitors Buyers Substitutes * Source: Footnote Source 95 .

PARALLEL Unit of measure Text Text Text * Source: Footnote Source 96 .

SPLIT Unit of measure Text Text Text Text * Source: Footnote Source 97 .

SURROUND Unit of measure Text * Source: Footnote Source 98 .

TWISTED Unit of measure Text Text * Source: Footnote Source 99 .

UP & AWAY Unit of measure Text Text * Source: Footnote Source 100 .

UP & DOWN Unit of measure Text Text * Source: Footnote Source 101 .

considered in terms of corporate demographics. Skills sustainable Strategy attention.2S-5S Unit of measure The people in the organization. and accompanying individual behavior) Some companies baggage that show which are typical of the perform who reports to whom organization and extraordinary and how tasks are common to most of its feats with both divided up and members ordinary people integrated * Source: Footnote Source 102 . not individual personalities The processes and The way procedures through managers which things get done Staff collectively from day to day A coherent set behave with of actions aimed Systems Style respect to use at gaining a of time. advantage and symbolic over competition Capabilities actions Shared possessed by Structure Values the organization Those ideas of what as a whole as is right and desirable distinct from the The organization chart (in corporate and/or individuals.

3CS TRIANGLE Unit of measure Customer Distributors Clients Competitors Suppliers * Source: Footnote Source 103 .

not individual personalities Strategy Staff Style The way managers collectively behave with respect to use of time. advantage considered in Structure over competition terms of corporate demographics. attention and symbolic actions Capabilities possessed by the organization as a whole as distinct from Skills the individuals.3S-4S Unit of measure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and A coherent set of integrated actions aimed at The people in gaining a sustainable the organization. Some companies Shared values perform extraordinary feats with ordinary people Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members * Source: Footnote Source Systems The processes and procedures through which things get done from day-to-day 104 .

7S Unit of measure The way managers collectively behave with respect to use of time. Some companies perform extraordinary feats with ordinary people Skills Shared values Staff The people in the organization. considered in terms of corporate demographics. not individual personalities Structure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Systems Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members A coherent set of actions aimed at gaining a sustainable advantage over competition Strategy The processes and and procedures through which things get done from day-to-day * Source: Footnote Source 105 . attention and symbolic actions Style Capabilities possessed by the organization as a whole as distinct from the individuals.

BUSS PORTFOLIO Unit of measure Competitive position Low Medium High Low Medium High Product/market attractiveness * Source: Footnote Source 106 .

CHANGE BOARD Unit of measure Commitment Change vision Chief Executive Leadership groups Down the line External constitution Conviction Courage Capability Individual activity Enabling devices * Source: Footnote Source 107 .

DELTA P Unit of measure • Accurate measurement of action and results • Clear accountabilities • Early wins • Flow of 2-way communications • People’s understanding. belief and contribution to act on vision and action plans Visible demonstration of new vision and values by client leadership • Implementation or Performance Measurement Communications near implementation of required structure and systems Vision and Leadership Delta Problem Solving Process P Organizational Infrastructure People Development • Action plans sufficient to achieve goals • Agreement on objectives by line management • Management of highinvolvement process * Source: Footnote Source • Client managers (particularly middle management) have skill to lead program implementation • Change in actual behavior 108 .

MACS Unit of measure • Industry attractiveness • Competitive position • Restructuring/rationalization opportunities Value-creation potential in business unit High Medium Retain and give priority Low Retain and manage for code or liquidate Divest or liquidate Relative ability to extract value • Business unit linkages • Taxation/ valuation differences Natural owner • Corporate center skills Retain and give top priority * Source: Footnote Source “One of the pack” Probably divest Divest 109 .

MANUFACTURING STRATEGY Unit of measure Business Strategy Manufacturing Strategy Configuration Research Focus Labor Policy Make vs. Buy Systems Organization Process Design Product Design * Source: Footnote Source 110 .

PENTAGON Unit of measure 1 2 Restructuring framework 5 3 4 * Source: Footnote Source 111 .

PRICE BENEFIT Unit of measure Benefit Competitive advantage Competitive disadvantage Price * Source: Footnote Source 112 .

SMILE CHART Unit of measure Appraise performance and prospects 1 Develop strategy 2 3 Bottom up action programs 8 7 Top down action programs 4 Redesign pivotal jobs 5 Design the skill building process * Source: Footnote Source 6 Assess change readiness 113 .

Resegment the market to create a 1. Exploit unique advantage industrywide When to compete * Source: Footnote Source 114 . niche Do more and better of the same 4. Create and pursue a unique advantage 2.STRAT GAMEBOARD Unit of measure 3.

STRAT MANAGE Unit of measure Stage 4 Stage 3 Stage 2 Stage 1 Budget planning Forecast based planning Externally orientated planning Strategic management Meet Predict the Think Create the budget and future strategically future schedule Value system * Source: Footnote Source 115 .

TREE PRODUCTIVITY Unit of measure Selling margin Contribution Sales Selling rate Sales Available selling time Utilization Available selling time Total sales time Efficiency Available selling time Total selling costs Support leverage Total sales time Support costs Support intensity Support costs Total selling costs 116 Effectiveness Contribution Available selling time Productivity Contribution Total selling costs * Source: Footnote Source .

VALUE CREATION Unit of measure Improve core business performance Maximize shareholder value Adopt sound financing approach Redeploy assets Grow through cultural initiative Grow through acquisition and/or merger * Source: Footnote Source 117 .

VALUE SOURCES Unit of measure Corporate center skills Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Real Financial ownership fit Perceived Difference in valuation technique Existence of non-cases objectives Inefficiencies in financial markets Client’s relative ability to extract value Linkages between business units * Source: Footnote Source 118 .

GANTT10 Unit of measure <##> Header Text <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> * Source: Footnote Source 119 .

GANTT15 Unit of measure ## Header Text ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## * Source: Footnote Source 120 .

VENN 2 Unit of measure Text Text * Source: Footnote Source 121 .

VENN 3 Unit of measure Text Text Text * Source: Footnote Source 122 .

. it is not a complete record of the discussion. No part of it may be circulated. or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation.CONFIDENTIAL Frequently Used Template Data Driven Template Document June Date 2002 This report is solely for the use of client personnel. quoted.

AREA Unit of measure 350 300 250 200 150 100 50 * Source: Footnote Source Label 1 Label 2 Label 3 0 124 .

BAR Unit of measure Label 1 50 40 30 Label 2 Label 3 Label 4 Label 5 20 10 * Source: Footnote Source 125 .

BAR 2 Unit of measure Title Unit of measure Label 1 Title Unit of measure Label 1 50 Label 2 Label 3 Label 2 Label 3 40 30 40 30 Label 4 Label 5 Label 4 20 10 Label 5 20 10 126 * Source: Footnote Source .

BAR BUTTED Unit of measure 40 Label 1 50 55 Label 2 30 40 50 Label 3 20 30 Label 4 45 10 Label 5 25 30 5 127 * Source: Footnote Source .

BAR STACKED Unit of measure Series Label 1 Label 2 Label 3 Series Series 50 40 30 25 45 65 23 23 000 000 000 43 23 000 Label 4 Label 5 20 10 23 000 96 23 128 * Source: Footnote Source .

BAR STACKED 100% Unit of measure Series Label 1 Label 2 Series Series 100%= 000 000 45 20 80 90 50 40 000 Label 3 30 Label 4 Label 5 70 40 50 60 50 30 000 000 20 10 129 * Source: Footnote Source .

BUBBLE Unit of measure Title Unit of measure 700 600 500 400 300 200 100 * Source: Footnote Source Label 5 Label 6 Label 4 Label 3 Label 2 Label 1 0 Title Unit of measure 130 .

COLUMN Unit of measure 60 50 40 30 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Source: Footnote Source 131 .

COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Source: Footnote Source Label 1 Label 2 Label 3 Label 4 Label 5 132 .

COLUMN BUTTED Unit of measure 70 60 50 40 30 20 Label 1 Label 2 Label 3 Label 4 Label 5 60 50 60 50 40 40 30 * Source: Footnote Source 133 .

COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series Series Series 30 25 20 20 20 20 Label 2 Label 3 50 40 20 Label 5 20 20 20 Label 1 20 30 20 Label 4 20 30 40 50 60 * Source: Footnote Source 134 .

COLUMN STACKED 100% Unit of measure 100%= Series 000 000 000 000 000 20 20 15 15 10 10 10 20 20 10 10 20 Series Series 40 35 30 Series Label 1 30 * Source: Footnote Source Label 35 2 Label 3 40 50 Label 5 60 Label 4 135 .

COMBO PIE SEGMENT COLUMN Unit of measure Title Unit of measure Label 5 Title Unit of measure 100% = 000 10 Label 4 30 10 Label 1 Series Label 3 45 15 Series 30 Series 20 Label 2 Series 20 * Source: Footnote Source Label 1 20 136 .

COST CURVE Unit of measure Title Unit of measure 300 Label 5 250 200 150 100 Label 1 Label 4 Label 3 Label 2 50 * Source: Footnote Source 0 Title Unit of measure 137 .

DUAL COLUMN LINE Unit of measure Title Unit of measure Title Unit of measure 200 180 160 140 120 100 80 60 40 * Source: Footnote Source 176 150 100 85 70 45 30 10 138 20 .

DUAL LINE Unit of measure Title Unit of measure Title Unit of measure 200 180 160 140 120 100 80 60 40 * Source: Footnote Source 20 139 .

LINE Unit of measure 600 Label 1 500 400 300 200 100 * Source: Footnote Source Label 2 Label 3 Label 4 0 140 .

PIE Unit of measure Label 5 10 Label 4 10 Label 1 Label 3 45 15 Label 2 20 * Source: Footnote Source 141 .

PIE 2 Unit of measure Title Unit of measure Label 5 Label 4 Title Unit of measure Label 5 10 10 Label 1 Label 4 10 10 Label 1 Label 3 45 15 Label 3 45 15 Label 2 20 Label 2 20 * Source: Footnote Source 142 .

RANGE HIGH LOW Unit of measure 250 200 150 100 50 * Source: Footnote Source 0 143 .

SCATTER X & Y Unit of measure 300 250 200 150 100 50 * Source: Footnote Source 0 144 .

WATERFALL BAR Unit of measure Label 1 Label 2 Label 3 50 25 45 Label 4 Label 5 65 185 * Source: Footnote Source 145 .

WATERFALL COLUMN Unit of measure 80 20 20 20 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Source: Footnote Source 146 .

quoted. No part of it may be circulated.CONFIDENTIAL Frequently Used Template Named Objects Template Document June Date 2002 This report is solely for the use of client personnel. This material was used by McKinsey & Company during an oral presentation. . it is not a complete record of the discussion. or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.

ARROWS Unit of measure * Source: Footnote Source 148 .

No part of it may be circulated. 149 . quoted. or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.DISCLAIMERS CLIENT Unit of measure * Source: Footnote Source This report is solely for the use of client personnel.

DISCLAIMERS INTERNAL Unit of measure * Source: Footnote Source This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. or reproduced for distribution outside McKinsey & Company. No part of it may be used. circulation. you are hereby notified that the use. 150 . or reproducing of this report is strictly prohibited and may be unlawful. If you are not the intended recipient of this report. quoted. circulated. quoting.

quoted. it is not a complete record of the discussion. or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. 151 . No part of it may be circulated.DISCLAIMERS PRESENTATION Unit of measure * Source: Footnote Source This report is solely for the use of client personnel. This material was used by McKinsey & Company during an oral presentation.

LEGENDS Unit of measure Legend Legend Legend * Source: Footnote Source 152 .

MCKINSEY LOGO Unit of measure * Source: Footnote Source 153 .

MISC Unit of measure   – * Source: Footnote Source 154 .

MOONS Unit of measure Legend Legend Legend Low Medium High Low Medium High * Source: Footnote Source 155 .

STICKER Unit of measure STICKER ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION * Source: Footnote Source 156 .

STICKER OTHER Unit of measure DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE CONCEPTUAL PROPOSED PRELIMINARY DRAFT PRELIMINARY ESTIMATE CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE ROUGH ESTIMATE TO BE COMPLETED BACKUP HYPOTHESIS STRAW MAN REVISED * Source: Footnote Source 157 .

WORLD MAP
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CONFIDENTIAL

Frequently Used Template

Text

Template Document June Date 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

PPT TABLE 2
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PPT TABLE 6 Unit of measure Heading Text Heading Text Heading Text Heading Text Heading Text Heading Text * Source: Footnote Source 164 .

. quoted. No part of it may be circulated. This material was used by McKinsey & Company during an oral presentation. or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. it is not a complete record of the discussion.CONFIDENTIAL Frequently Used Template SEO VA Template Document June Date 2002 This report is solely for the use of client personnel.

Unit of measure • Text Text • Text Text • Text Text * Source: Footnote Source 166 .

Unit of measure Title Title • Text • Text * Source: Footnote Source 167 .

Unit of measure Title Title • Text • Text Text * Source: Footnote Source 168 .

EXHIBIT TITLE Unit of measure Title • Text • Text Text • Text * Source: Footnote Source 169 .

EXHIBIT TITLE Unit of measure Title • Text • Text • Text * Source: Footnote Source 170 .

EXHIBIT TITLE Unit of measure Title Title • Text • • Text • • Text • * Source: Footnote Source 171 .

EXHIBIT TITLE Unit of measure Title Title Title • Text • • • Text • • • Text • • * Source: Footnote Source 172 .

2 COLUMN Unit of measure Title Title • Text • Text * Source: Footnote Source 173 .

3 COLUMN Unit of measure Title Title Title • Text • Text • Text * Source: Footnote Source 174 .

4 COLUMN Unit of measure Title Title Title Title • Text • Text • Text • Text * Source: Footnote Source 175 .

5 COLUMN Unit of measure Title Title Title Title Title • Text • Text • Text • Text • Text * Source: Footnote Source 176 .

6 COLUMN Unit of measure Title Title Title Title Title Title • Text • Text • Text • Text • Text • Text * Source: Footnote Source 177 .

7 COLUMN Unit of measure Title Title Title Title Title Title Title Title Title • Text • Text • Text • Text • Text • Text • Text * Source: Footnote Source 178 .

8 COLUMN Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Footnote Footnote Source: Source: Source * * Source 179 .

3-STEP Unit of measure Text Text Text • Text • Text Text • Text * Source: Footnote Source 180 .

4-STEP Unit of measure Text Text Text Text • Text • Text • Text Text • Text * Source: Footnote Source 181 .

5-STEP Unit of measure Text Text Text Text Text • Text • Text • Text • Text Text • Text * Source: Footnote Source 182 .

3 HORIZONTAL Unit of measure Text Text Text • Text • Text • Text • Text • Text • Text * Source: Footnote Source 183 .

4 HORIZONTAL
Unit of measure Text Text Text Text

• Text • Text • Text

• Text

• Text

• Text

• Text

• Text

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5 HORIZONTAL
Unit of measure Text Text Text Text Text

• Text • Text • Text

• Text • Text

• Text

• Text

• Text

• Text

• Text

* Source:

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185

4-STEP
Unit of measure Text Text Text Text

• Text

• Text

• Text

• Text

* Source:

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186

FLOW 2
Unit of measure

Header

Header

• Text

• Text

* Source:

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187

FLOW 2 TITLE
Unit of measure

Header

Header

Text

• Text

• Text

* Source:

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188

FLOW 3
Unit of measure

Header

Header

Header

• Text

• Text

• Text

* Source:

Footnote Source

189

FLOW 3 TITLE Unit of measure Header Header Header Text • Text • Text • Text * Source: Footnote Source 190 .

FLOW 4 Unit of measure Header Header Header Header • Text • Text • Text • Text * Source: Footnote Source 191 .

FLOW 4 TITLE Unit of measure Header Header Header Header Text • Text • Text • Text • Text * Source: Footnote Source 192 .

FLOW 5 Unit of measure Header Header Header Header Header • Text • Text • Text • Text • Text * Source: Footnote Source 193 .

FLOW 5 TITLE Unit of measure Header Header Header Header Header Text • Text • Text • Text • Text • Text * Source: Footnote Source 194 .

HORIZONTAL FLOW 3 Unit of measure Title Text • Text • Text Text • Text Text * Source: Footnote Source 195 .

HORIZONTAL FLOW 4 Unit of measure Title Text • Text • Text Text • Text Text • Text Text * Source: Footnote Source 196 .

HORIZONTAL FLOW 5 Unit of measure Title Text Title • Text • Text Text • Text • Text • Text Text • Text • Text Text • Text • Text Text • Text * Source: Footnote Source 197 .

HORIZONTAL FLOW 6 Unit of measure Title Text Title • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text Text Text Text Text Text * Source: Footnote Source 198 .

HORIZONTAL FLOW 7 Unit of measure Title Text Title • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text Text Text Text Text Text Text * Source: Footnote Source 199 .

FLOW WITH SHOCK 1 Unit of measure Title Header Header Header • Text • Text • Text • Text * Source: Footnote Source 200 .

FLOW WITH SHOCK 2 Unit of measure Header Header Header Title Text • Text • Text • Text • Text Text • Text • Text • Text • Text * Source: Footnote Source 201 .

FLOW WITH 3 COLUMN Unit of measure Text Text Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text * Source: Footnote Source 202 .

FLOW WITH 2 COLUMN Unit of measure Text Text • Text Text • Text • Text Text • Text • Text Text • Text Text • Text Text • Text • Text Text • Text * Source: Footnote Source 203 .

SQUARE FLOW Unit of measure Text • Text Text • Text Text • Text Text • Text * Source: Footnote Source 204 .

FRAMEWORK Unit of measure Text • Text Text • Text Text • Text Text • Text * Source: Footnote Source 205 .

Unit of measure Title Title • Text • Text * Source: Footnote Source 206 .

Unit of measure Title Title • Text • Text * Source: Footnote Source 207 .

Unit of measure Title Title • Text • Text Title Title • Text • Text * Source: Footnote Source 208 .

Unit of measure Title Title • Text • Text xxxxx Title Title • Text • Text * Source: Footnote Source 209 .

Unit of measure Title Title Title • • • * Source: Footnote Source 210 .

Unit of measure Title Title • Text • Text Title * Source: Footnote Source 211 .

Unit of measure • Text Text Text Text Text • Text • Text * Source: Footnote Source 212 .

Unit of measure • Text Text • Text Text Text Text • Text • Text Text Text • Text * Source: Footnote Source 213 .

SCP Unit of measure External shock S tructure C onduct P erformance • xxxx • xxx • xxxx • xxxx * Source: Footnote Source 214 .

Unit of measure Text Text Text Text • Text Text • Text • Text • Text • Text Text • Text • Text • Text * Source: Footnote Source 215 .

Unit of measure Text Text Text Text Text • Text Text • Text • Text • Text • Text Text • Text • Text • Text * Source: Footnote Source 216 .

Unit of measure Text Text Text Text Text Text Text • Text Text • Text • Text • Text • Text • Text • Text Text • Text • Text • Text • Text • Text * Source: Footnote Source 217 .

Unit of measure Text Text Title Title Title Title Title • Text • Text • Text • Text • Text * Source: Footnote Source 218 .

Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 219 Text Text Text Text Text Text Text Text * Source: Footnote Source .

Unit of measure Title Text • Text Text • Text Text Text • • Text Text • Text * Source: Footnote Source • 220 .

Unit of measure Title Title Title Title • Text Text • Text • Text Text Text • Text • Text Text • Text * Source: Footnote Source 221 .

TEAM STRUCTURE Unit of measure Title • Title Client McKinsey Expert group • • • • * Source: Footnote Source 222 .

Unit of measure Text Text * Source: Footnote Source 223 .

Unit of measure Text Text Text Text Text * Source: Footnote Source 224 .

Unit of measure Title Title • Text Title • Text Title • Text Title Title * Source: Footnote Source 225 .

Unit of measure Title Title • Text Title • Text Title • Text Title • Text Title Title * Source: Footnote Source 226 .

Unit of measure Title Title • Text Title • Text Title • Text Title * Source: Footnote Source 227 .

Unit of measure Text • Text Text • Text * Source: Footnote Source 228 .

Unit of measure Title Sub title Sub title • • • • • • Risk management * Source: Footnote Source 229 .

Unit of measure Text Text • Text • Text • Text • Text • Text • Text * Source: Footnote Source 230 .

CYCLE 2 Unit of measure • Text Text Text • Text * Source: Footnote Source 231 .

CYCLE 2 Unit of measure • Text Text Text • Text * Source: Footnote Source 232 .

CYCLE 3 Unit of measure • Text Text • Text • Text Text Text * Source: Footnote Source 233 .

CYCLE 3 Unit of measure • Text Text • Text • Text Text Text * Source: Footnote Source 234 .

CYCLE 4 Unit of measure • Text • Text Text Text • Text Text Text • Text * Source: Footnote Source 235 .

CYCLE 4 Unit of measure • Text • Text Text Text • Text Text Text • Text * Source: Footnote Source 236 .

CYCLE 5 Unit of measure • Text • Text Text Text • Text Text Text Text • Text • Text * Source: Footnote Source 237 .

CYCLE 5 Unit of measure • Text • Text Text Text • Text Text Text Text • Text • Text * Source: Footnote Source 238 .

CYCLE 6 Unit of measure • Text • Text Text Text • Text Text Text • Text Text • Text Text • Text * Source: Footnote Source 239 .

CYCLE 6 Unit of measure • Text • Text Text Text • Text Text Text • Text Text • Text Text • Text * Source: Footnote Source 240 .

FORCES AT WORK Unit of measure Text • Text Text • Text Text • Text Text • Text Text • Text * Source: Footnote Source 241 .

2 BY 2 MATRIX Unit of measure High • Text • Text Text • Text • Text Low High Text * Source: Footnote Source Low 242 .

2 BY 3 MATRIX Unit of measure • Text High • Text • Text Text • Text Low • Text • Text Low Medium Text High * Source: Footnote Source 243 .

3 BY 3 MATRIX
Unit of measure

• Text
High

• Text

• Text

Medium

• Text

• Text

• Text

Text

• Text
Low

• Text

• Text

Low

Medium Text

High

* Source:

Footnote Source

244

4 BY 3 MATRIX
Unit of measure

• Text
High

• Text

• Text

• Text

• Text
Medium Text

• Text

• Text

• Text

• Text
Low

• Text

• Text

• Text

1

2 Text

3

4

* Source:

Footnote Source

245

4 BY 3 MATRIX
Unit of measure

• Text
4

• Text

• Text

• Text

• Text
3

• Text

• Text

• Text

Text

• Text
2

• Text

• Text

• Text

• Text
1

• Text

• Text

• Text

1

2 Text

3

4

* Source:

Footnote Source

246

STUDY OBJECTIVE
Unit of measure

Text

• Text

• Text

• Text

• Text

* Source:

Footnote Source

247

LEVEL 03
Unit of measure

• Text
Text

• Text
Text

• Text
Text

* Source:

Footnote Source

248

LEVEL 04
Unit of measure

• Text
Text

• Text
Text

• Text
Text

• Text
Text

* Source:

Footnote Source

249

LEVEL 09 Unit of measure Text Text Text Text Text Text Text Text Text • Text • Text • Text • Text • Text • Text • Text • Text • Text * Source: Footnote Source 250 .

GANTT – 4 WEEK Unit of measure Text Text Text Text Text • Text • Text • Text * Source: Footnote Source 251 .

Unit of measure Text Text Text Text Text Text Text • Text • Text • Text * Source: Footnote Source 252 .

Unit of measure Text Text Text Text Text Text Text Text Text Text Text • Text • Text • Text * Source: Footnote Source 253 .

Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text • Text • Text * Source: Footnote Source 254 .

Unit of measure Text Text 1 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 255 .

Unit of measure Text Text 1 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 256 .

Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 257 .

Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 258 .

Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 259 .

Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 260 .

Unit of measure Text Text Text Text Text Text Text Text Text Text Text 1234123412341234123412341234 123412341234 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 261 .

Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 262 .

Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 263 .

Unit of measure Text 1 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 12 Text Text • Text • Text • Text Footnote Footnote Source: Source: Source * * Source 264 .

Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri • Text • Text • Text * Source: Footnote Source 265 .

Unit of measure Text Text Responsibility M T W T F M T Text W T F • Text • Text • Text * Source: Footnote Source 266 .

Unit of measure Text Text Label 1 50 40 30 20 Label 1 50 40 30 20 Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 Label 5 10 10 * Source: Footnote Source 267 .

Unit of measure Text Text Label 1 50 40 30 20 Label 1 50 40 Text Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 30 20 Label 5 10 10 * Source: Footnote Source 268 .

Unit of measure Text Label 1 Text Label 1 Text Label 1 50 40 30 20 50 40 30 20 50 40 30 20 Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 Label 5 10 10 10 * Source: Footnote Source 269 .

Unit of measure Text Text Text Label 1 50 40 30 20 Label 1 50 40 30 20 Label 1 50 40 Text Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 Label 5 Label 2 Label 3 Label 4 30 20 Label 5 10 10 10 * Source: Footnote Source 270 .

Unit of measure Text Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 3 Label 3 Label 3 Label 3 30 Label 4 Label 4 30 Label 4 30 Label 4 30 20 Label 5 Label 5 20 Label 5 20 Label 5 20 10 10 10 10 * Source: Footnote Source 271 .

Unit of measure Text Text Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 3 Label 3 Label 3 Label 3 Label 3 30 Label 4 Label 4 30 Label 4 30 Label 4 30 Label 4 30 20 Label 5 Label 5 20 Label 5 20 Label 5 20 Label 5 20 10 10 10 10 10 Footnote Footnote Source: Source: Source * * Source 272 .

Unit of measure Text Text Label 1 50 40 30 20 20 10 30 40 50 Label 2 Label 3 Label 4 Label 5 10 * Source: Footnote Source 273 .

Unit of measure Text Label 1 Text Text 50 40 30 20 50 40 30 20 10 50 40 30 20 10 Label 2 Label 3 Label 4 Label 5 10 * Source: Footnote Source 274 .

Unit of measure Text Text Text Text Label 1 50 50 50 50 Label 2 40 40 40 40 Label 3 30 Label 4 30 30 30 20 Label 5 20 20 20 10 10 10 10 * Source: Footnote Source 275 .

Unit of measure Text Text Text Text Text Label 1 50 50 50 50 50 Label 2 40 40 40 40 40 Label 3 30 Label 4 30 30 30 30 20 Label 5 20 20 20 20 10 10 10 10 10 Footnote Footnote Source: Source: Source * * Source 276 .

EXHIBIT TITLE Unit of measure Title Measure Label Label Label Label Label Label Label Label Title Measure Title Measure 80 70 60 50 40 30 20 10 Text Label Label Label Label Label Label Label Label 80 70 60 50 40 30 20 10 Text Label Label Label Label Label Label Label Label 80 70 60 50 40 30 20 10 Text Footnote Footnote Source: Source: Source * * Source 277 .

EXHIBIT TITLE Unit of measure Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Footnote Footnote Source: Source: Source * * Title Measure 60 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure 60 50 40 30 20 10 60 50 40 30 20 10 Source Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 60 50 40 30 20 10 278 .

EXHIBIT TITLE Unit of measure Title Measure Label Label Label Label Label Label Label Label Title Measure Title Measure Title Measure 80 70 60 50 40 30 20 10 Text Label Label Label Label Label Label Label Label 80 70 60 50 40 30 20 10 Text Label Label Label Label Label Label Label Label 80 70 60 50 40 30 20 10 Text Label Label Label Label Label Label Label Label 80 70 60 50 40 30 20 10 Text * Footnote Source: Source: Source Source 279 .

EXHIBIT TITLE Unit of measure Text Text 60 50 40 30 20 20 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Source: Footnote Source 280 .

EXHIBIT TITLE Unit of measure Text Text Text 60 50 40 30 30 40 50 60 50 40 30 60 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 * Source: Footnote Source 281 .

EXHIBIT TITLE Unit of measure Text Text Text Text 60 50 40 30 30 40 50 60 50 40 30 60 50 40 30 60 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 Footnote Footnote Source: Source: Source * * Source 282 .

EXHIBIT TITLE Unit of measure Title Measure Title Measure 60 50 40 30 20 20 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Source: Footnote Source 283 .

EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Measure Text 50 40 Text 50 40 Text 50 40 30 20 20 30 20 30 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 Label Label Label Label 1 2 3 4 * Footnote Source: Source: Source Source 284 .

EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Measure Title Measure Text 50 40 Text 50 40 Text 50 40 Text 50 40 30 20 20 30 20 30 20 30 Label 3 Label 3 Label 3 Label 1 Label 2 Label 4 Label 4 Label 1 Label 2 Label 4 Label 1 Label 3 Footnote Footnote Source: Source: Source * * Label 4 285 Label 1 Label 2 Source Label 2 .

EXHIBIT TITLE Unit of measure Title Measure Title Measure 20 30 40 50 60 70 80 90 50 60 70 80 90 20 30 40 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Title Measure Title Measure 20 30 40 50 60 70 80 90 50 60 70 80 90 20 30 40 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Footnote Footnote Source: Source: Source * * Source 286 .

Unit of measure Title (Measure) 20 Text 30 Text 40 Text 50 60 70 80 90 Text Text Text Text Text Title (Measure) Title Measure 20 Text 30 40 50 60 70 80 90 20 Text 30 Text 40 Text 50 60 70 80 90 Text Text Text Text Text Title (Measure) Text Text Text Text Text Text Text 20 Text 30 Text 40 Text 50 60 70 80 90 Text Text Text Text Text Title (Measure) 20 Text 30 Text 40 Text 50 60 70 80 90 Text Text Text Text Text Footnote Footnote Source: Source: Source * * Source 287 .

Unit of measure Title (Measure) 20 Title (Measure) Text 30 Text 40 Text 50 Text 60 70 Text Text 20 Title (Measure) Text 30 Text 40 50 60 70 Title (Measure) 20 Text 30 Text 40 Text 50 Text 60 70 Text Text Text Text Text Text Title (Measure) 70 60 50 40 30 20 Text Text Text Text Text Text Title (Measure) 20 Text 30 Text 40 Text 50 Text 60 70 Text Text Title (Measure) 20 Text 30 Text 40 Text 50 Text 60 70 Text Text 20 Text 30 Text 40 50 60 70 Title (Measure) 20 Text 30 Text 40 Text 50 Text 60 70 Text Text Text Text Text Text Title (Measure) 20 30 Text 40 Text 50 Text 60 70 Footnote Footnote Source: Source: Source * * Text Source Text Text 288 .

0 50.5 1.6 1.7 02 99 00 01 02 98 Title 7.5 -5.9 -1.5 99 -4.5 8.7 98 99 00 01 02 98 Title 99 00 01 02 98 Title 99 00 01 02 Title 13.9 -0.7 11.3 98 Title Title 99 00 3.8 37.10 0.0 5.9 6.7 9.7 85.7 10.2 99 2.0 99 32.0 1.8 13.0 98 0.ROIC TREE ANALYSIS Percent Unit of measure Title 93.5 * Source: Footnote Source 98 99 00 01 99 00 01 02 289 .3 62 02 60 43 27.4 15.1 87.4 96.8 98.3 23.4 0.0 02 98 Title 18.6 0.1 1.9 7.3 25.04 Title 98 Title 99 00 01 02 98 Title 99 00 01 02 23.6 98 Title 00 01 02 43.3 0.2 98 99 00 01 02 25.8 30 27 20.3 8.4 9.5 9.9 Title 27.30 -0.5 0.6 15.1 21.2 99 2.8 13.2 1.6 13.1 2.2 01 -4.0 00 98 00 01 02 98 99 00 01 02 98 Title -5.2 02 98 12.8 1.8 99 00 01 02 Title 6.7 13.4 9.9 -0.26 98 99 00 01 0.1 01 02 Title 6.1 0.0 00 28.30 1.1 2.9 Title 2.5 15.4 0.0 2.7 1.1 11.0 01 0.0 -4.9 48.8 0.1 18.

EXHIBIT TITLE Unit of measure Text 100%= 000 Series Series 000 000 000 000 Text 100%= 000 Series Series 000 000 000 000 20 20 15 15 10 10 10 20 20 10 10 20 20 20 15 15 10 10 10 20 20 10 10 20 40 Series 40 Series 35 30 35 30 Series 30 35 40 50 60 Series 30 35 40 50 60 Label Label Label Label Label 1 2 3 4 5 Label Label Label Label Label 1 2 3 4 5 * Source: Footnote Source 290 .

EXHIBIT TITLE Unit of measure Text 100%= 000 Series 000 000 000 000 Text 100%= 000 Series 000 000 000 000 Text 100%= 000 Series 000 000 000 000 20 15 15 10 10 10 20 10 10 20 20 15 15 10 10 10 20 10 10 20 20 15 15 10 10 10 20 10 10 20 Series 20 40 20 35 30 Series 20 40 20 35 30 Series 20 40 20 35 30 Series Series Series Series 30 35 40 50 60 Series 30 35 40 50 60 Series 30 35 40 50 60 Label Label Label Label Label 1 2 3 4 5 Label Label Label Label Label 1 2 3 4 5 Label Label Label Label Label 1 2 3 4 5 Footnote Footnote Source: Source: Source * * Source 291 .

EXHIBIT TITLE Unit of measure Title Measure 100%= 000 Series Series Series Series 000 000 000 000 000 000 000 Title Measure 100%= 000 000 000 000 000 000 000 000 20 20 30 30 Text 15 15 35 10 10 40 10 20 20 10 10 20 10 10 20 10 10 20 10 10 20 Series Series Series 20 20 30 30 15 15 35 10 10 40 10 20 20 10 10 20 10 10 20 10 10 20 10 10 20 35 Text 40 Text 50 Text 60 Text 60 Text 60 Text 60 Text Series Text 35 Text 40 Text 50 Text 60 Text 60 Text 60 Text 60 Text Title Measure 100%= 000 Series Series Series Series 000 000 000 000 000 000 000 Title Measure 100%= 000 000 000 000 000 000 000 000 20 20 30 30 Text 15 15 35 10 10 40 10 20 20 10 10 20 10 10 20 10 10 20 10 10 20 Series Series Series 20 20 30 30 15 15 35 10 10 40 10 20 20 10 10 20 10 10 20 10 10 20 10 10 20 35 Text 40 Text 50 Text 60 Text 60 Text 60 Text 60 Text Series Text 35 Text 40 Text 50 Text 60 Text 60 Text 60 Text 60 Text Footnote Footnote Source: Source: Source * * Source 292 .

Unit of measure Title Measure 100% = xxxx Label 4 Label 3 Title Measure 100% = xxxx Label 4 Label 3 Label 5 10 10 45 15 20 10 10 Label 5 Label 2 Label 2 45 15 20 Label 1 Label 1 * Source: Footnote Source 293 .

Unit of measure Title Measure 100% = xxxx Label 4 Label 3 Title Measure 100% = xxxx Label 4 Label 3 Title Measure 100% = xxxx Label 4 Label 3 10 Label 2 10 45 20 Label 5 10 Label 2 10 45 20 Label 5 10 Label 2 10 45 20 Label 5 15 Label 1 15 Label 1 15 Label 1 * Footnote Source: Source: Source Source 294 .

Unit of measure Title Measure 100% = xxxx Label 4 Label 3 Title Measure 100% = xxxx Label 4 Label 3 10 10 15 Label 1 10 10 15 Label 1 Label 2 45 20 Label 5 Label 2 45 20 Label 5 Title Measure 100% = xxxx Label 4 Label 3 Title Measure 100% = xxxx Label 4 Label 3 10 10 15 Label 1 10 10 15 Label 1 Label 2 45 20 Label 5 Label 2 45 20 Label 5 Footnote Footnote Source: Source: Source * * Source 295 .

Unit of measure Title Measure Title Measure 350 300 250 230 200 150 100 50 89 120 130 165 175 245 267 250 278 298 350 300 250 230 200 245 267 250 278 298 180 150 100 50 89 120 130 165 175 180 0 1990 * Source: 91 92 93 94 1995 0 1990 91 92 93 94 1995 296 Footnote Source .

Unit of measure Title Measure Title Measure Title Measure 350 300 250 230 200 150 100 50 89 120 130 245 267 278 250 298 350 300 250 230 200 180 150 165 175 100 50 89 120 130 245 267 278 250 298 350 300 250 230 200 180 150 165 175 100 50 89 120 130 180 165 175 245 267 278 250 298 0 1990 91 92 93 94 1995 0 1990 91 92 93 94 1995 0 1990 91 92 93 94 1995 Footnote Footnote Source: Source: Source * * Source 297 .

Unit of measure Title Measure Title Measure 325 350 298 300 267 250 278 300 245 230 250 200 220 150 195 165 175 180 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure 325 350 298 300 267 250 278 300 245 230 250 200 220 150 195 165 175 180 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure 325 350 298 300 267 250 278 300 245 230 250 200 220 150 195 165 175 180 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Footnote Footnote Source: Source: Source * * Source 325 350 298 300 267 250 278 300 245 230 250 200 220 150 195 165 175 180 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 298 .

Unit of measure Title Measure 325 350 298 300 267 250 278 300 245 230 250 200 220 150 175 180 195 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure Text 325 350 298 300 267 250 278 300 245 230 250 200 220 150 180 195 165 175 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Footnote Footnote Source: Source: Source * * Source 299 .

Unit of measure Title Measure 400 300 230 200 100 Title Measure 245 267 250 278 298 300 325 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 165 175 180 195 220 350 300 250 200 150 100 50 89 120 130 165 230 245 267 250 278 298 300 325 Title Measure 400 300 230 200 100 245 267 250 278 298 300 325 175 180 195 220 0 1990 1991 1992 1993 1994 1995 1996 1997 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 165 175 180 195 220 Title Measure 400 300 230 200 100 245 267 250 278 298 300 325 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 165 175 180 195 220 Footnote Footnote Source: Source: Source * * Source 300 .

Unit of measure Title (Measure) 300 325 400 267 250 278 298 245 300 230 200 100 195 220 165 175 180 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure) Title Measure 350 300 250 200 150 100 50 89 120 130 165 230 245 267 250 278 298 300 325 300 325 400 267 250 278 298 245 300 230 200 100 195 220 165 175 180 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure) 175 180 195 220 0 1990 1991 1992 1993 1994 1995 1996 1997 300 325 400 267 250 278 298 245 300 230 200 100 195 220 165 175 180 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure) Footnote Footnote Source: Source: Source * * 300 325 400 267 250 278 298 245 300 230 200 100 195 220 165 175 180 130 89 120 0 1990 1991 1992 1993 1994 1995 1996 1997 Source 301 .

STICKER AND OTHERS Unit of measure EXAMPLE BACK UP REVISED ESTIMATE TENTATIVE PROPOSED HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL STICKER AUTOMAKER EXAMPLE BACK UP REVISED ESTIMATE TENTATIVE HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE CONFIDENTIAL PRELIMINARY ROUGH ESTIMATE VERY PRELIMINARY WORK IN PROGRESS CONCEPTUAL PRELIMINARY TO BE COMPLETED ROUGH ESTIMATE TO BE COMPLETED VERY PRELIMINARY ONLY FOR DISCUSSION ONLY FOR DISCUSSION WORK IN PROGRESS * Source: Footnote Source 302 .

Unit of measure High Medium Low * Source: Footnote Source 303 .

STICKER AND OTHERS Unit of measure Text Text Text * Source: Footnote Source 304 .

MAPS Unit of measure * Source: Footnote Source 305 .

Unit of measure APPENDIX * Source: Footnote Source 306 .

Unit of measure END OF DOC * Source: Footnote Source 307 .