You are on page 1of 18

Unit 3 15.09.

2010

.

unit 3 print ads mbao9 m02 3 .1. Offset Gravure Letter press Screen Printing 2. 3. 4.

Eg ± News Paper Gravure: Design is engraved and cut down in a plate and used. unit 3 print ads mbao9 m02 4 .Offset : Printing done in flat surface.

Letter Press: ` Transfer the image from one surface to Another surface Letters are made up of metal stuff. Printing surface is raised like char on a typewriter ` ` ` unit 3 print ads mbao9 m02 5 .

etc ` unit 3 print ads mbao9 m02 6 .Screen Printing: ` No need of printing plates Printing on clothes. plastics.

.

Radio advertisements unit 3 radio ads mbao9 m02 8 .

unit 3 radio ads mbao9 m02 9 . scattered throughout the broadcasting hour.Radio stations today generally run their advertising in clusters or sets.

` Provides unique communication medium 1930 and 1940 are called the golden years of Radio Held the attention of American people Transistor came into existence ` ` ` unit 3 radio ads mbao9 m02 10 .

` One way communication No visual effect could be seen Advertising done through audio only Audio impacts play a vital role ` ` ` unit 3 radio ads mbao9 m02 11 .

unit 3 TV ads mbao9 m02 12 .

` Includes the visual effects Plays a vital role in demonstrating a product Creates best awareness More coverage compared to radio advertisements ` ` ` unit 3 TV ads mbao9 m02 13 .

Pre Production Production Post Production STAGES IN PRODUCING A TV ADVERTISEMENT unit 3 TV ads mbao9 m02 14 .

3. Closing between film and radio Planning special elements Visualizing the commercial 2.Pre production: 1. unit 3 TV ads mbao9 m02 15 .

5. 7. 8. Pricing the project Choosing the production team Choosing the location Conduction pre production meeting 6. unit 3 TV ads mbao9 m02 16 .

Production: 1. 3. unit 3 TV ads mbao9 m02 17 . Preparing for the shooot Shooting Recording of sound effects 2.

3. unit 3 TV ads mbao9 m02 18 .Post production: 1. Editing Recording additional sound Creating sound effects 2.